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English is Easy – Learn vocabulary with pictures and sound vs its rivals

Side-by-side comparison against English is Easy – Learn vocabulary with pictures and sound's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

English is Easy – Learn vocabulary with pictures and sound
This App
Memrise Easy Language Learning
Nemesis
Rosetta Stone Classic (2024)
Contender
Speak English with Loora AI
Contender
Speak: Language Learning
Contender
Lingokids: Games & Shows
Peer
Khan Academy Kids
Peer
Language Learning: Pingo AI
New Kid
Praktika – AI Language Tutor
New Kid
Core Identity
DeveloperJohannes DoerrMemrise LimitedRosetta Stone, Ltd.Loora A.I LTDSpeakeasy LabsMonkimun IncKhan AcademyPingo AI, Inc.Praktika.ai Company
CategoryEducationEducationEducationEducationEducationEducationEducationEducationEducation
PlatformiOSiOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOSiOS, Android
Store Metrics
Rating0.0 / 54.8 / 54.8 / 54.9 / 54.8 / 54.3 / 54.8 / 54.7 / 54.8 / 5
Ratings Count0214,282236,91632,92043,770572,821123,7149,443151,999
PriceUSD1.99FreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 9, 2015May 20, 2013Jun 2, 2011Apr 2, 2021Dec 22, 2017Sep 11, 2015Aug 6, 2018Dec 16, 2024May 25, 2022
Last UpdatedNov 15, 2015Apr 17, 2026May 5, 2026Mar 31, 2026May 7, 2026May 4, 2026Apr 9, 2026Apr 5, 2026Apr 28, 2026
Sentiment & Reviews
Sentiment-positivemixed--mixedexcellent-negative
Score-62/10055/100--45/10088/100-35/100
Praises-
  • Effective Learning Method
  • Content Variety
  • Visual association methodology helps learners grasp vocabulary without relying on direct translation
--
  • Educational content provides foundational learning for colors and letters in early childhood development
  • Educational Value
  • Cost and Accessibility
-
  • AI-driven conversation practice provides a comfortable environment for language learners to build speaking confidence
Complaints-
  • AI Integration Issues
  • Technical Bugs and Stability
  • Voice recognition technology fails to detect speech accurately even in quiet environments
--
  • Aggressive subscription paywalls block access to core content and frustrate parents
  • Content Difficulty
  • UX and Feature Gaps
-
  • Aggressive subscription gating prevents users from evaluating the product before committing to high annual costs
  • Inaccurate AI pronunciation and robotic voice quality undermine the pedagogical value of the language lessons
Requests--
  • Clearer grammar explanations and translation guides to supplement the visual learning method
--
  • Expanded content variety including specific popular children television show characters
--
  • Expansion of language library to include more diverse options like Hindi, Bengali, and Bosnian
Strategic Intel
Strengths
  • Visual-first interface lowers entry barriers for pre-readers
  • Trouble-word tracking provides clear utility for repeat study
  • Massive library of 48,000+ authentic native speaker video clips
  • Strong brand authority with 75M+ users and major media features
  • Differentiated content for niche languages (e.g., Yoruba, Icelandic, European Portuguese)
  • Dynamic Immersion method establishes category authority
  • 43,000+ B2B partnerships secure recurring revenue
  • TruAccent engine provides proprietary speaking-focused retention lever
--
  • Licensed IP partnerships (Disney, Marvel) create a distribution barrier
  • Playlearning method anchors retention via educational ROI
  • Multi-child profiles increase household switching costs
  • 100% free model with no ads
  • Teacher Tools for classroom integration
  • Standards-aligned curriculum (Head Start/Common Core)
-
  • Multi-language catalog provides broader addressable market than English-only rivals
  • Ultra-realistic avatars create visual social experience differentiating from text-heavy incumbents
Weaknesses
  • Static 120-word library limits long-term content value
  • Lack of spaced-repetition algorithms reduces memory retention efficacy
  • Unpolished AI chatbot UX described by users as 'unhelpful' and 'broken'
  • Technical instability with lesson loading and sentence builder bots
  • Poor customer support responsiveness regarding billing loops
  • 0.7★ rating gap between Android and iOS
  • Voice recognition failure rate in quiet environments
  • Offline-to-online progress synchronization failures
--
  • High annual subscription cost relative to category median
  • Persistent login failures on tablets
  • Aggressive paywalling of core content
  • Lack of parent progress dashboard
  • Content ceiling (perceived as too easy for 7-8 year olds)
  • Limited localization/language switching
-
  • Premium tier at $8/month above category median
  • 0.1★ rating gap between iOS and Android suggests technical instability
Pricingpaidsubscriptionsubscriptionsubscriptionfreemiumsubscriptionfreefreefreemium
Momentum-MaintenanceActiveIntenseIntenseActiveIntenseIntenseIntense
Update Cadence-5 versions, ~13d avg5 versions, ~15d avg5 versions5 versions5 versions, 5 majors/6mo, ~5d avg5 versions, 4 majors/6mo, ~16d avg5 versions5 versions, 5 majors/6mo, ~7d avg

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by English is Easy – Learn vocabulary with pictures and sound, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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