Evil Nun Maze is a procedural horror-escape game for mobile, set within the Keplerians franchise.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
4.4
18k reviews
Nemesis
Granny
The App DNA
What makes this app unique?
Players hire the game for high-tension, replayable escape loops that connect established franchise events, serving the need for low-stakes horror entertainment.
For Fans of the Keplerians horror franchise and mobile gamers seeking replayable, puzzle-based escape experiences.
What does it look like?
Key features
Procedural generation of floor layouts and puzzles for each session
Currency-based upgrades for character abilities earned through maze completion
Story-driven content set between the events of the first and second Evil Nun titles
How much does it cost?
Ad-supported free-to-play model utilizing franchise IP to drive high-volume installs.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
KEPLERIANS SL
13+ apps tracked · Games
Ice Scream 1: Scary Horror
Mr. Meat: Horror Escape Room
Ice Scream 3: Scary Horror
Ice Scream 2: Scary Horror
Evil Nun - Horror escape
Ice Scream 4: Rods Factory
Ice Scream Friends Adventures
Evil Nun 2 Origins
Ice Scream 8: Horror Games
Horror Brawl: Ice Scream
Ice Scream United: Multiplayer
Mr. Meat 2: Prison BreakUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate horror atmosphere and movement mechanics create a high-tension experience for dedicated genre fans.
How are ratings & reviews evolving?
What users say, by theme
- Horror atmosphere and movement mechanics create a high-tension experience for dedicated genre fans
- Excessive ad frequency and ad-related technical failures disrupt the core gameplay experience
41 of 41 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Evil Nun Maze: Endless Escape
How's the Games market?
The title maintains a presence in the arcade category across multiple international markets, though recent rank movements show volatility in the top-free charts.
Read the market outlookThe rivals identified
By Dennis Vukanovic
With over 4 million reviews, this title defines the mobile horror-escape genre and sets the benchmark for the audience's expectations in the Evil Nun universe.
- Established the foundational 'escape-the-house' loop that all subsequent horror titles in this category emulate
- Maintains a massive, highly-engaged community that creates a self-sustaining network effect for the franchise
- Minimalist, high-tension gameplay design forces players to rely on sound cues rather than complex mechanics
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Evil Nun Maze: Endless Escape
Where is it heading?
The casual horror market is consolidating around titles with higher content velocity and lower ad friction. Unless the team introduces a paid ad-removal path, the game remains exposed to churn as players migrate to rivals with cleaner monetization loops.
- Technical bugs in ad playback force session restarts, which erodes the daily active habit and compounds negative sentiment.
- The core horror loop maintains strong player loyalty, providing a stable foundation for future monetization experiments.
The SWOT
- Procedural maze generation increases session-length potential
- Franchise IP reduces organic acquisition costs
- Skill progression system builds long-term retention
- Implement premium ad-removal IAP to capture high-intent users
- Add cloud save to reduce churn
- Expand narrative lore to deepen franchise loyalty
Next best moves
Ship paid ad-removal IAP because users explicitly request it → increase monetization and sentiment
+ 1 more prioritized moveThe counter-intuitive read
The game's reliance on ad-monetization is not just…
Read the full takeFeature gaps
Cloud save (available in competitive titles but missing here) +1
Since the last report: The report identifies a shift from basic feature tracking to a critical assessment of monetization friction, highlighting that aggressive ad-support is currently hindering retention.
Bottom line
Evil Nun Maze holds its audience through sticky franchise lore but bleeds potential revenue due to aggressive ad-monetization, so the PM should prioritize a paid ad-removal path to convert high-intent players.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated