Excelso
Excelso is a loyalty and mobile ordering application for an Indonesian coffee chain, providing balance management and rewards tracking on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of physical loyalty cards and manual payment processing, serving as the primary digital touchpoint for frequent coffee drinkers.
For Frequent customers of Excelso coffee shops in Indonesia who want to manage loyalty rewards and digital payments.
What does it look like?
Key features
Digital wallet for storing and spending funds at physical outlets
Online ordering system for menu items with self-pickup or third-party delivery options
Tiered benefits including cashback, birthday vouchers, and discounts on coffee beans and merchandise
How much does it cost?
The app functions as a loyalty and transaction tool for an existing retail chain, with no direct subscription or IAP revenue.
Velocity
Maintenance developmentopaqueShow more...
The app has released only two updates over the past 15 months, resulting in a cadence of approximately 0.03 releases per week. This frequency falls well below the threshold for active development, indicating a maintenance-focused lifecycle. The latest release lacks descriptive notes, and there is no evidence of live-ops or feature-driven development. The development trend is stable at a low-intensity maintenance level.
Who built it?
CIPTA SOLUSI DATARINDO, PT
2 apps tracked · Food & Drink
Bandar Djakarta +User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate instant discount benefits provided through the membership program drive value for frequent visitors, but report payment and checkout failures prevent successful transactions following the latest update.
How are ratings & reviews evolving?
What users say, by theme
- Instant discount benefits provided through the membership program drive value for frequent visitors
- Payment and checkout failures prevent successful transactions following the latest update
50 of 50 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Excelso
How's the Food & Drink market?
Excelso holds the #34 position in the Indonesian Food & Drink category. The lack of a grossing rank suggests the app prioritizes foot traffic over direct digital monetization.
Read the market outlookThe rivals identified
By Second Cup International
This app directly competes with Excelso by offering a comprehensive digital loyalty ecosystem that mirrors Excelso's balance and rewards management structure.
- Features a robust referral program that incentivizes existing users to acquire new members organically
- Provides direct feedback channels within the app to foster stronger community engagement and sentiment
- Offers highly personalized perks that dynamically adjust based on individual user purchase history and behavior
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Excelso
Where is it heading?
The loyalty app market in Indonesia is consolidating around platforms that offer seamless digital transactions and social engagement. Excelso's current technical instability and lack of feature investment risk alienating the core customer base, which will likely lead to a decline in active membership usage by Q3.
- Payment and login failures in the latest update prevent core transactions, which directly suppresses the loyalty program's value proposition.
- The lack of new feature development over the last six months allows competitors to capture market share through superior engagement tools.
The SWOT
- Deep integration with physical outlets provides a cohesive omnichannel experience
- Referral programs could incentivize organic user acquisition similar to Second Cup Kuwait
Next best moves
Audit payment gateway integration because checkout failures are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic choice to prioritize physical store operations…
Read the full takeFeature gaps
Referral programs (available in Second Cup Kuwait but absent here) +1
Since the last report: The competitive landscape and SWOT analysis were expanded to include specific industry benchmarks and feature gaps, though the core technical status remains unchanged. The addition of Second Cup Kuwait as a primary nemesis provides a clearer framework for evaluating the app's lack of referral and gamification features.
Bottom line
Addressing the payment and authentication failures is the only way to stabilize the user base, as these technical barriers currently negate the value of the loyalty program.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Excelso free to use?
Does Excelso support mobile ordering?
Why can I not log in to my account?
What is the main alternative to Excelso?
Sources
- [1] Play Store
Report last updated