Report updated May 28, 2026
Excelso
For frequent customers of Excelso coffee shops in Indonesia who want to manage loyalty rewards and digital payments.
Excelso is a challenged food & drink app that is completely free. Users particularly appreciate instant discount benefits provided through the membership program drive value for frequent visitors, though payment and checkout failures prevent successful transactions following the latest update remains a common concern.
What is Excelso?
Excelso is a membership and loyalty application for an Indonesian coffee chain, providing digital wallet, ordering, and reward management on iOS and Android.
Users hire Excelso to manage loyalty benefits and pre-paid balances, but the current technical instability forces them to abandon digital tools for manual in-store transactions.
Current Momentum
v3.0 · 2mo ago
Maintenance- Shipped online ordering for pickup/delivery.
- Implemented QR code reward redemption.
- Added bank-based top-up functionality.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
No rating yet
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Digital wallet for storing and spending funds at physical outlets
Online ordering system for menu items with self-pickup or third-party delivery options
Tiered benefits including cashback, birthday vouchers, and discounts on coffee beans and merchandise
How much does it cost?
- Free application for all users
The app functions as a loyalty and transaction tool for an existing retail chain, with no direct subscription or IAP revenue.
Who Built It?
CIPTA SOLUSI DATARINDO, PT
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does CIPTA SOLUSI DATARINDO, PT make?
Bandar Djakarta +
Food & Drink
What do users think recently?
Low confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate instant discount benefits provided through the membership program drive value for frequent visitors, but report payment and checkout failures prevent successful transactions following the latest update and account activation and login issues block access to membership features for many users.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Excelso?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Excelso holds the #34 Free position on the Indonesian Food & Drink chart. The lack of direct monetization signals a strategy focused on physical store traffic rather than digital revenue.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
This app directly competes with Excelso by offering a comprehensive digital loyalty ecosystem that mirrors Excelso's balance and rewards management structure.
Contenders(4)
KAFÉ operates in the same loyalty-focused space, targeting users who prioritize simple, account-based rewards management.
This app competes for the same food and beverage loyalty wallet by offering a structured rewards program and birthday-specific incentives.
Nivona targets the coffee enthusiast segment by offering technical support and remote machine control, overlapping with Excelso's premium coffee positioning.
Served Loyalty competes by providing a streamlined, brand-integrated mobile experience that focuses on menu access and location-based services.
Same space(3)
This app competes by providing a discovery-based experience for coffee lovers, driving traffic to various coffee outlets.
Pueblo Coffee Company competes by offering mobile ordering and line-skipping features that enhance the convenience of the coffee purchase.
Differentiators
- Implements a 'skip the line' mobile ordering workflow that directly reduces friction for busy morning commuters.
- Focuses on a streamlined mobile ordering UX that prioritizes speed over the broader membership account management.
While more niche, this app competes for the attention of coffee enthusiasts by offering inventory management and roasting logs.
Compare Excelso against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Excelso
Strengths to defend, gaps to attack
Core Strengths
- Pre-paid balance locks capital into the brand ecosystem, increasing visit frequency and average transaction value.
Critical Frictions
- Critical payment and checkout failures post-update block core revenue-generating flows.
- Account activation and OTP verification blocks prevent new user onboarding.
Growth Levers
- Integration of social gallery features could drive community engagement beyond transactional loyalty.
Market Threats
- JIWA+ release cadence ensures modern UI/UX standards that Excelso currently fails to meet.
What are the next best moves?
Rebuild OTP and account activation flow because registration failures are the #1 barrier to entry → increase new user conversion.
High-frequency complaints regarding OTP verification and account activation block the entire membership funnel.
Trade-off: Pause the social gallery feature sprint — onboarding stability is a prerequisite for any engagement growth.
Audit payment gateway integration because checkout failures prevent transaction completion → restore revenue flow.
Post-update reviews confirm that payment and checkout failures remain the primary blocker for existing users.
Trade-off: Deprioritize the UI refresh for the outlet locator — payment stability has a direct impact on transaction volume.
A counter-intuitive read
The app's #34 chart position is a liability, as maintenance-mode updates leave it vulnerable to a single live-ops rival with a 2-week release cadence.
Feature Gaps vs Competitors
- Real-time order tracking (available in Dingtea Downtown but absent here)
Key Takeaways
Excelso holds its category lead through sticky loyalty mechanics but bleeds users to more stable competitors, so revenue growth hinges on fixing the broken payment and account activation flows.
Where Is It Heading?
Declining
The Indonesian beverage-tech market is consolidating around apps that offer stable, end-to-end delivery and loyalty experiences. Excelso's current technical debt leaves it exposed to competitors like JIWA+ that maintain higher release cadences and better performance standards, so the PM must prioritize stability over new feature expansion to prevent further churn.
Technical failures in payment and account flows post-update erode user trust, which compounds the churn rate among frequent visitors.
Recent updates focused on adding ordering features without resolving underlying stability issues, which limits the impact of new service expansion.