Exif Metadata is a photo utility for iOS and iPadOS that allows users to view, edit, and remove EXIF and GPS data from their images.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.5
6k reviews
Nemesis
Screenshot App: Snipping Tool
The App DNA
What makes this app unique?
The app removes the privacy risk of sharing location data embedded in photos, a primary concern for parents and professional photographers.
For iPhone and iPad users, including serious photographers and parents, who need to manage or remove sensitive location data from photos.
What does it look like?
Key features
Modify aperture, exposure, date, and author tags.
Update metadata for multiple photos simultaneously; premium-tier gate for power users.
Access metadata viewing directly within the native iOS Photos app.
How much does it cost?
Freemium model uses feature-gating for bulk operations to convert casual users into lifetime or annual subscribers.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app exhibits a maintenance-level cadence, with only two releases recorded across two different platforms over the last 10 months. The latest release provided minor functional improvements to photo editing, while the previous release lacked descriptive notes. Development appears sporadic and focused solely on minor stability or utility adjustments rather than active feature expansion. There is no evidence of live operations or a consistent release schedule.
Who built it?
New Marketing Lab
12 apps tracked · Photo & Video
Export Contacts to Excel
PDF Calendar - Print & Share
Photos to PDF Converter .
Contact Groups - Text & Email
Export Contact
Compress Videos & Resize Video
Birthday Reminder & Countdown
Math Facts - Flash Cards
Split Video: Long Story Maker
Compress Photos & Pictures
Reshare appUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate core metadata editing functionality provides utility for users needing to manage photo information, but report aggressive full-screen advertisements interrupt workflow and make the interface difficult to navigate.
How are ratings & reviews evolving?
What users say, by theme
- Core metadata editing functionality provides utility for users needing to manage photo information
- Aggressive full-screen advertisements interrupt workflow and make the interface difficult to navigate
69 of 185 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Exif Metadata
How's the Photo & Video market?
Exif Metadata maintains a presence in the Photo & Video category, currently ranking in the top 100 grossing charts across multiple international markets. The gap between its utility-focused feature set and the high-volume productivity rivals signals a need to pivot toward professional-grade workflows to justify its Pro-tier pricing.
Read the market outlookThe rivals identified
By Moon Technolabs Pvt Ltd
This app competes by capturing the same utility-focused user base that manages image metadata and file organization, often serving as the primary tool for users who frequently edit and share screenshots.
- Massive install base and brand recognition provide a significant distribution advantage over niche metadata tools.
- Integrated annotation and clipboard features create a sticky workflow that keeps users within their ecosystem.
- High release frequency ensures compatibility with the latest iOS screenshot capture and sharing APIs.
The Photo InvestigatorContender
Canon Mini PrintContender
Status Bar - Screenshot EditorContender
Image SizeContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Exif Metadata
Where is it heading?
The market for photo utilities is consolidating around tools that offer high-frequency updates and professional format support. Exif Metadata's current maintenance-mode status leaves it exposed to rivals that better serve the professional photography segment, which will likely compress its long-term retention if stability issues persist.
- Functional regressions post-update cause widespread failure to save metadata, which erodes the daily active habit and drives negative sentiment.
- Aggressive full-screen advertisements interrupt the workflow, making the interface difficult to navigate and increasing churn pressure among casual users.
The SWOT
- Extension integration into the native Photos app reduces friction for metadata viewing.
- Specialized bulk-editing features create a defensible utility for professional photographers.
- Localized pricing models could capture untapped value in international markets where the app currently ranks.
- Expanding file format support beyond JPEG would address the primary feature request from professional users.
Next best moves
Rebuild image-processing pipeline because functional regressions cause widespread save failures → restore core utility
+ 1 more prioritized moveThe counter-intuitive read
The app's current maintenance-mode cadence is a strategic…
Read the full takeFeature gaps
PNG and professional file format support (available in Image Size but missing here)
Since the last report: The intelligence report reflects a shift in competitive strategy, moving from a focus on internal maintenance to an external assessment of how technical instability and a lack of professional-grade features allow high-frequency rivals to capture the market.
Bottom line
Restoring core save functionality is the priority, as the current functional regressions invalidate the app's primary utility. Addressing these stability issues will unlock the retention needed to convert casual users into Pro subscribers.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Exif Metadata safe to use for privacy?
How does Exif Metadata compare to The Photo Investigator?
Is the Pro version worth the cost?
What is a free alternative for editing photo metadata?
Sources
Report last updated