EY Digital Tax AR
EY Digital Tax AR is a business-focused event companion app for iOS that provides augmented reality modules and tax-related thought leadership content to symposia attendees.
The App DNA
What makes this app unique?
The app provides a digital touchpoint for EY to reinforce its consultative framework during live symposia events, acting as a value-add for existing professional clients.
For Tax professionals and corporate clients attending EY Global Digital Tax symposia.
What does it look like?
Key features
Interactive AR experiences designed to visualize the EY Digital Tax consultative framework.
Access to articles and video content covering current tax function issues.
Information and content access specifically for Global Digital Tax symposia tour events.
How much does it cost?
The app functions as a free, non-monetized utility for existing professional clients and event attendees.
Velocity
Dormant developmentShow more...
EY Digital Tax AR has seen no development activity for 3,317 days. With only a single version ever released and no updates in over nine years, the app is effectively abandoned. There is no evidence of ongoing maintenance, feature development, or operational support.
Who built it?
EY Global Services
9 apps tracked · Business
EY Mobility Pathway Mobile
EY Meetings
EY Interact Payroll
EY Alumni Network
EY Tax Academy
EY Virtual Events
EY Events
EY STEM AppUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for EY Digital Tax AR
How's the Business market?
EY Digital Tax AR occupies a niche utility space within the Business category, serving exclusively as an event companion. The lack of updates since 2017 indicates the app is a legacy tool rather than a growth-oriented product.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for EY Digital Tax AR
Where is it heading?
The market for event-specific utility apps is shifting toward web-based experiences that do not require store maintenance. EY Digital Tax AR remains in a dormant state, and the firm should prioritize sunsetting the app to avoid potential technical failures on modern mobile hardware.
- The app has remained unchanged for over 3,300 days, confirming it is a legacy asset rather than an active product.
The SWOT
- AR framework visualization reinforces consultative authority
- Repurpose AR modules for broader digital tax education
Next best moves
Sunset EY Digital Tax AR because the app has been dormant for over 100 months → eliminate technical debt and brand risk
The counter-intuitive read
The app's extreme dormancy is a strategic asset…
Read the full takeBottom line
EY Digital Tax AR functions as a legacy event tool, and the 3,300-day update gap signals that the firm should sunset the app to avoid technical instability risks that could impact the professional brand.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeReport last updated