Farm Manager is a business utility for smallholder dairy farmers to track growth and profitability metrics on iOS.

The App DNA

What makes this app unique?

The tool removes the cognitive cost of manual record-keeping for farmers participating in the Fonterra development program.

For Smallholder dairy farmers participating in Fonterra Global Dairy Development programs.

What does it look like?

Key features

Dairy Business Trackingstandard

Tools for smallholder farmers to log and monitor dairy business growth and profitability metrics, serving as a data collection tool for supply chain monitoring.

Performance Monitoringstandard

Dashboard for tracking business profitability indicators, enabling data-driven insights for the Fonterra development program.

How much does it cost?

freeFree to download and use

The application is distributed as a free utility, funded by Fonterra to support their dairy development initiatives.

Velocity

Dormant developmentopaqueShow more...

Farm Manager has been inactive for 2,714 days, indicating the project has been abandoned by its developer. There have been no feature updates, bug fixes, or live operations content added to the platform in over seven years. The development momentum is non-existent, and the app remains in a zombie state.

See all version history

Who built it?

DMS Software Engineering (Pvt)

2 apps tracked · Business

DMSHRIS HayleysDMSHRIS Hayleys
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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Farm Manager

How's the Business market?

Farm Manager occupies a closed-loop niche within the Business category, serving a specific corporate development program rather than the open market. The 2,714-day gap since the last store update confirms its status as a legacy utility rather than a competitive product.

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The rivals identified

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The Analyst's Read

Key takeaways for Farm Manager

Where is it heading?

The outlook for Farm Manager is stable, as it functions as a legacy utility for a specific corporate program. Continued operation depends entirely on the parent organization's internal requirements, with no indication of future feature expansion or market-facing development.

  • The 7-year update hiatus confirms the app is in permanent maintenance mode, serving a fixed internal data-collection job.

The SWOT

Core Strengths
  • Proprietary distribution via Fonterra program
Critical Frictions 1 weakness inside
Growth Levers
  • Offline-first sync for rural connectivity
Market Threats 1 threat identified

Next best moves

1 Maintain

Audit current backend compatibility because the app has not received an update in 7 years → prevent service failure

The counter-intuitive read

The lack of updates is not a failure but a success…

Read the full take

Since the last report: The application's strategic status shifted from a recommendation to sunset the asset to a decision to maintain it, despite the lack of feature development. No functional or market-facing changes occurred.

Bottom line

The application serves as a static data-collection utility for a corporate program, and its long-term viability rests on the parent organization's internal data needs rather than market performance.

Unlock 1 critical friction, 1 market threat and the analyst’s take.

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FAQ

Is Farm Manager free to use?
Yes, the application is free to download and use, as it is funded by Fonterra to support their dairy development initiatives.
Who should use Farm Manager?
The app is designed specifically for smallholder dairy farmers participating in the Fonterra Global Dairy Development program.
Does Farm Manager receive regular updates?
No, the application has not received a major feature update since 2019 and is currently in a maintenance state.

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Farm Manager, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The application's strategic status shifted from a recommendation to sunset the asset to a decision to maintain it, despite the lack of feature development. No functional or market-facing changes occurred.

shifted

PM Action Item Pivot

added

Expanded SWOT Analysis

Cite this report

Marlvel.ai. “Farm Manager Intelligence Report.” Updated Aug 2, 2026. https://marlvel.ai/apps/farm-manager

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