MARLVEL

Farmers Weekly vs its rivals

Side-by-side comparison against Farmers Weekly's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Farmers Weekly
This App
The Scottish Farmer
Nemesis
Farmers Guardian
Contender
Queensland Country Life : News
Peer
FarmingUK
Peer
AI 이삭이_(구) 최신농업기술알리미
Peer
Farm Progress
Peer
Core Identity
DeveloperMark Allen GroupNewsquestFarmers Guardian LTDRural Press Pty LtdAgrios LtdRDA 농촌진흥청Barchart
CategoryNewsMagazines & NewspapersBusinessNewsNewsNews & MagazinesNews
PlatformiOS, AndroidiOS, AndroidiOSiOS, AndroidiOSAndroid, iOSiOS, Android
Store Metrics
Rating4.4 / 50.0 / 50.0 / 50.0 / 50.0 / 55.0 / 51.0 / 5
Ratings Count9000052
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJun 11, 2013Jun 18, 2013Apr 26, 2013Sep 28, 2022Jun 20, 2023Jan 16, 2013Feb 23, 2011
Last UpdatedJan 26, 2026Feb 26, 2026May 21, 2025Mar 4, 2026Jan 2, 2026Dec 26, 2025Jul 11, 2022
Sentiment & Reviews
Sentimentmixed-----negative
Score55/100-----75/100
Praises
  • Digital magazine format provides a convenient alternative to physical paper copies for daily reading
-----
  • Real-time access to local news and weather keeps agricultural professionals informed daily
  • Fast and simple interface design allows for quick navigation of agricultural market data
Complaints
  • Lack of zoom functionality on images and classified advertisements prevents reading on standard smartphone screens
-----
  • Articles failing to load or displaying as incomplete text dumps frustrate long-term users
Requests
  • Integration of audio content like podcasts would add value to the existing digital magazine experience
------
Strategic Intel
Strengths
  • Technical advice library functions as a B2B switching-cost barrier
  • Weekly early-access cadence sustains recurring subscription revenue
  • Legacy brand authority dating to 1893 sustains community trust
  • Hyper-local focus on Scottish policy creates a niche barrier to entry
  • Digital magazine library functions as a B2B distribution barrier for professional subscribers
  • Real-time market data provides daily utility for business decisions
-
  • UK-specific directory provides high utility for local procurement
  • Established industry news authority since 2003
  • Free access model lowers entry barriers
-
  • B2B distribution moat via regional agricultural partnerships
  • Enterprise data integration drives high-value conversion
Weaknesses
  • Lack of zoom functionality on classifieds prevents smartphone usage
  • 0.7★ rating gap on Android suggests poor platform parity
  • Subscription-only model limits new-user acquisition
  • Lack of transactional classifieds reduces daily utility
  • No integrated classifieds marketplace creates a recurring churn risk
  • Lack of localized farm-management tools limits daily active usage
-
  • No real-time commodity market data
  • Lack of personalized alerting services
  • No audio-based content consumption options
-
  • 1.0-star rating on iOS
  • Critical content-rendering failure in the latest version
  • No recent feature updates on Android
Pricingfreemiumsubscriptionfreemiumsubscriptionfreefreefreemium
MomentumMaintenanceMaintenanceZombieActiveMaintenanceSteadyZombie
Update Cadence2 versions, ~15d avg2 versions, ~12d avg1 versions, 1 majors/6mo5 versions1 versions, 1 majors/6mo5 versions2 versions, ~777d avg

Compare Farmers Weekly head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Farmers Weekly, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0