Feedz

Feedz

By TOTVS

Feedz is a B2B employee engagement and performance management platform for companies with 25+ employees, available on iOS and Android.

The App DNA

What makes this app unique?

HR departments hire Feedz to centralize OKR tracking, performance reviews, and internal communication, replacing fragmented manual processes with an integrated ERP-linked workflow.

For HR departments and business leaders in companies with 25 or more employees.

What does it look like?

Key features

OKR and Performance Managementedge

Goal tracking, OKR mapping, and 9Box reporting serve as a primary retention loop for HR departments.

TOTVS Ecosystem Integrationedge

Native integration with TOTVS RH RM and Protheus lines functions as a B2B distribution barrier.

How much does it cost?

subscriptionSubscription-based model for companies with 25+ employees

B2B subscription model anchored by employee count, leveraging integration with existing TOTVS ERP suites to drive enterprise adoption.

Velocity

Maintenance developmentperformanceopaqueShow more...

Feedz currently operates at a maintenance cadence, with only 2 releases identified over the last month, averaging approximately 0.5 releases per week. Both the latest release and the preceding version contain identical, generic release notes focused solely on performance and stability. There is no evidence of new feature development or live operations. The development trend is stable but strictly limited to maintenance-level updates.

See all version history

Who built it?

TOTVS

5 apps tracked · Business

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Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
0.00 · 0
Google Play
0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Feedz

How's the Business market?

Feedz holds the #186 Free position in the Business category (BR) and maintains a stable presence as an enterprise-focused engagement tool. Its integration-heavy model creates a structural moat that generalist productivity apps cannot easily replicate.

Read the market outlook

The rivals identified

UWV
UWVactive nemesis

By UWV

UWV competes by occupying the critical space of employee-to-organization communication and administrative management, mirroring Feedz's role as a central hub for corporate interaction.

  • Deep integration with government-level benefit administration systems provides a structural barrier to entry for competitors.
  • Established high-volume user base creates a massive data flywheel for health and status reporting features.
  • Focuses on mandatory compliance workflows rather than the voluntary engagement culture prioritized by Feedz.
Feedz vs UWV

Unlock the head-to-head verdict: where this rival wins, and where it loses.

Access the full report for free

The Analyst's Read

Key takeaways for Feedz

Where is it heading?

The market for workforce engagement is consolidating around tools that provide immediate, utility-based value for operational staff. Feedz remains advantaged in the enterprise segment, but its growth is exposed if it fails to address the needs of shift-based workers who prioritize time-tracking and earnings visibility.

  • Shift-work management apps are pulling operational user attention toward immediate financial utility, which threatens Feedz's long-term engagement model.
  • Native TOTVS ERP integration continues to provide a structural barrier to entry that prevents generalist HR tools from displacing Feedz in enterprise accounts.

The SWOT

Core Strengths
  • Native integration with TOTVS ERP suites functions as a B2B distribution barrier.
  • OKR and 9Box reporting tools create a high-switching-cost retention loop for HR departments.
Critical Frictions 2 weaknesses inside
Growth Levers
  • Expanding into wearable integration could capture real-time engagement data for deskless workforces.
  • Developing a lightweight, team-only tier could lower the entry barrier for smaller business units.
Market Threats 2 threats identified

Next best moves

1 Invest

Ship a lightweight shift-management module because shift-work apps are siphoning operational staff attention → increase daily active usage.

The counter-intuitive read

Feedz's reliance on TOTVS ERP integration is a double-edged sword…

Read the full take

Feature gaps

Shift scheduling and pay calculation (available in Turnify and ShiftCal but absent here) +1

Since the last report: Feedz shifted its strategic focus to address competitive threats from shift-work management tools, moving from a stable to a mixed market outlook.

Bottom line

Feedz secures enterprise retention through deep ERP integration, but its culture-first model risks irrelevance among operational workers who prioritize shift-management utility, so the PM should prioritize a lightweight, utility-focused module to defend against shift-work entrants.

Unlock 2 critical frictions, 2 market threats and the analyst’s take.

Access the full report for free

Sources

  1. [1] Developer website, source
  2. [2] App Store, source
  3. [3] Play Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Feedz, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Feedz shifted its strategic focus to address competitive threats from shift-work management tools, moving from a stable to a mixed market outlook.

shifted

Market Outlook Pivot

shifted

PM Action Item Priority

added

New Weakness and Threat

shifted

Feature Gap Update

Cite this report

Marlvel.ai. “Feedz Intelligence Report.” Updated Jul 15, 2026. https://marlvel.ai/apps/feedz

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