Report updated May 22, 2026
Find Devices
For apple hardware users who want to track personal devices, AirTags, and the location of family members.
Find Devices is an established utilities app that is completely free. With a 4.4/5 rating from 41 reviews, it shows polarized user reception.
What is Find Devices?
Find Devices is a utility app for Apple hardware users to locate missing devices, AirTags, and family members on iOS.
Users hire the app to minimize the cost of lost hardware through passive, network-based tracking that functions even when devices are offline.
Current Momentum
v1.3 · 5mo ago
Zombie- Last major update December 2025.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
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What Are The Key Features?
Locates offline or powered-off devices using encrypted signals from other Apple devices in proximity.
Uses Ultra Wideband chip to provide directional guidance to nearby items.
Locks device screen and displays custom contact information for the finder.
How much does it cost?
- Free for all users with an Apple Account
The app functions as a free utility to support the hardware ecosystem, with no direct monetization or subscription tiers.
Who Built It?
Jatisari Inovasi Studio
Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.
Portfolio
13
Apps
What other apps does Jatisari Inovasi Studio make?
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Explore the full Jatisari Inovasi Studio report
Portfolio breakdown, audience, momentum, and every app published by Jatisari Inovasi Studio.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Find Devices?
Where is it available?
Localized markets (20)
How's The Utilities Market?
Market outlook for this category
Available very soon
Which niche is Find Devices in?
to locate and secure lost personal devices
Explore the full Device Tracking Maps niche
Every app in this space — 2 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Same space(4)
This app competes by offering professional-grade surveillance and dispatch tracking, overlapping with the target's core utility of location monitoring.
Differentiators
- Provides specialized DirectToDispatch integration for professional fleet management rather than personal device tracking.
- Focuses on enterprise-level surveillance management tools which are absent from the consumer-focused Find Devices app.
It shares the 'Utilities' category and location-based functionality, specifically focusing on finding service providers rather than personal hardware.
Differentiators
- Utilizes categorized provider pins to help users find specific service locations instead of tracking personal devices.
- Features direct contact integration for service providers, a utility-focused feature not present in Apple's tracking ecosystem.
This app competes in the utilities space by providing location-based discovery and management of physical assets (charging stations).
Differentiators
- Enables community-based chargepoint network access with QR code initiation, creating a unique utility-driven location ecosystem.
- Supports reservation functionality for physical infrastructure, offering a transactional layer beyond simple passive location tracking.
While categorized under Weather, it competes for user attention through proximity analysis and emergency-focused location mapping tools.
Differentiators
- Offers specialized seismic monitoring and fault line mapping that provides geographic utility beyond standard device tracking.
- Includes dedicated emergency tools for proximity analysis, catering to safety-conscious users who also use Find Devices.
Compare Find Devices against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Find Devices
Strengths to defend, gaps to attack
Core Strengths
- Find My network uses encrypted signals from the global Apple device base to locate offline hardware.
- Precision Finding uses Ultra Wideband chips to provide directional guidance to nearby items.
Critical Frictions
- No cross-platform support limits utility for households with mixed-brand hardware.
- 41 total ratings indicate low user engagement with the app interface itself.
Growth Levers
- Integration with third-party tracking hardware could expand the Find My network utility.
- Wearable-specific features for non-Apple Watch devices could capture broader market segments.
Market Threats
- Specialized tracking apps with enterprise-grade surveillance tools capture professional fleet management segments.
- Regulatory scrutiny on location-tracking data could impact the Find My network's operational scope.
What are the next best moves?
Audit cross-platform parity requirements because the lack of non-Apple support limits household utility → capture mixed-brand market share.
Competitors like VoltShare and CovertTrack target broader utility segments that Apple ignores.
Trade-off: Push the wearable-specific feature sprint to Q4 — current hardware-locked utility is the primary retention driver.
A counter-intuitive read
The app's low rating count is not a weakness but a sign of success: the utility is so integrated into the OS that users rarely need to open the app interface.
Feature Gaps vs Competitors
- Enterprise-grade fleet management (available in CovertTrack Mobile but absent here)
- Transactional infrastructure reservation (available in VoltShare but absent here)
Key Takeaways
Find Devices maintains a strong retention moat through its hardware-linked network, but the lack of cross-platform utility leaves a gap for specialized trackers, so the PM should evaluate third-party hardware integration to defend against niche competitors.
Where Is It Heading?
Stable
The location-tracking market is consolidating around specialized utility, with competitors like VoltShare adding transactional layers to passive tracking. Find Devices remains advantaged by its OS-level network, but the lack of feature evolution leaves it exposed to specialized entrants that solve specific non-hardware tracking problems.
The latest update focused on stability, indicating the app remains in a maintenance-mode utility posture rather than active feature expansion.