Report updated May 17, 2026
Find It® - Hidden Object Games
For casual gamers and puzzle enthusiasts seeking stress-relief and brain-training activities.
Find It® - Hidden Object Games is a well-regarded puzzle app that is free with in-app purchases. With a 4.9/5 rating from 322.1K reviews, it maintains solid user satisfaction. Users particularly appreciate relaxing hidden object gameplay provides a calming experience for users seeking stress relief, though excessive ad frequency and duration disrupt the flow of the core gameplay experience remains a common concern.
What is Find It® - Hidden Object Games?
Find It® is a casual hidden-object puzzle game for mobile, featuring thematic scavenger hunt levels and brain-training mechanics.
Users hire the app for low-stakes, stress-relieving mental stimulation that avoids the pressure of timed gameplay, allowing for short-burst sessions.
Current Momentum
v2.28 · 3mo ago
Maintenance- Ships performance improvements in latest release
- Maintains high-rating baseline despite ad complaints
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Provides visual cues to locate hidden objects when a player is stuck
Allows users to magnify specific areas of the game scene to detect small items
Organizes content into distinct visual categories like The Smiths, Track Hunt, and Mystery Meow
Time-limited game modes and challenges introduced periodically
Power-ups that assist in clearing difficult scenes
How much does it cost?
- Free to play with ad support
- In-app purchases for coins and boosters
Ad-supported model with IAP-driven progression, monetizing through both ad-impressions and consumable currency.
Who Built It?
Guru Smart Holding
Providing casual gamers with accessible brain-training exercises and classic puzzles designed for relaxation and cognitive stimulation.
Portfolio
13
Apps
What other apps does Guru Smart Holding make?
Differences - Find & Spot It
Goods Puzzle: 3D Sorting Games
Sudoku Puzzle - Brain Games
Math Puzzle Games - Crossmath®
Solitaire - Card Games Classic
Find It Out® - Hidden Object
Explore the full Guru Smart Holding report
Portfolio breakdown, audience, momentum, and every app published by Guru Smart Holding.
What do users think recently?
High confidence · Latest 120 of 370 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate relaxing hidden object gameplay provides a calming experience for users seeking stress relief, but report excessive ad frequency and duration disrupt the flow of the core gameplay experience.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Find It® - Hidden Object Games?
How's The Puzzle Market?
How does it evolve in the Puzzle market?
Find It® sits at #117 Free in the US Puzzle category, maintaining a high 4.9+ rating despite the ad-frequency complaints. The disparity between the high rating and the ad-related churn signals that the core loop is strong, but the monetization layer is currently the primary risk to long-term retention.
Rank progression
5 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app directly competes for the same casual puzzle audience by utilizing identical 'seek and find' mechanics and a similar relaxing, low-friction user experience.
Contenders(4)
A recent market entrant that competes for the same 'quick-play' puzzle audience through high-fidelity visual presentation.
It captures the same casual puzzle market by utilizing a well-known literary IP to differentiate its search mechanics.
This app competes by offering a thematic alternative to the target's generalist approach, focusing on immersive fantasy environments.
It targets the same puzzle-solving demographic but shifts the focus toward narrative-driven mystery and forensic gameplay.
Same space(3)
It serves the same 'brain-training' user intent, positioning itself as a daily habit for casual puzzle enthusiasts.
It competes for the same casual mobile gaming audience looking for short, physics-based puzzle sessions.
While the mechanics differ, it competes for the same 'casual brain-training' time-slot occupied by the target app.
Compare Find It® - Hidden Object Games against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Find It® - Hidden Object Games
Strengths to defend, gaps to attack
Core Strengths
- Relaxing, timer-free core loop sustains high user ratings
- High-quality visual assets drive long-term engagement
- Seasonal event structure reinforces daily active habits
Critical Frictions
- High ad frequency disrupts gameplay flow
- Technical instability during ad-loading causes session abandonment
- Lack of genuine offline support frustrates data-conscious users
Growth Levers
- Expansion of offline-capable content for data-restricted markets
- Integration of interactive playable ads to mitigate user frustration
Market Threats
- Rapid content release cycles from Scavenger Hunt rivals
- Increasing user sensitivity to intrusive ad-monetization
- Technical instability driving churn to more stable competitors
What are the next best moves?
Audit ad-loading logic because technical failures during ad-playback are a top complaint → reduce churn
Sentiment analysis identifies ad-loading failures as a primary driver of negative reviews and session abandonment.
Trade-off: Pause the development of new thematic level packs — ad-stability is a higher priority for retention.
Introduce playable ads because users specifically requested interactive formats over static commercials → improve sentiment
User requests explicitly cite interactive ads as a solution to the frustration caused by long video commercials.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The high 4.9 rating is a liability, as it masks the underlying churn risk from ad-monetization friction that will eventually erode the user base if left unaddressed.
Feature Gaps vs Competitors
- Deep narrative-driven mystery elements (available in June's Journey but missing here)
- Complex base-building mechanics (available in June's Journey but missing here)
- Sophisticated live-event calendar (available in Seekers Notes but missing here)
Key Takeaways
Find It® holds its category lead through a relaxing, timer-free core loop, but it bleeds users due to intrusive ad-frequency and technical instability, so the PM must prioritize ad-delivery hygiene to protect the retention baseline.
Where Is It Heading?
Mixed Signals
Casual puzzle traffic is consolidating around fresh entrants with higher content-release velocity. Maintenance-mode updates leave Find It® exposed: a single live-ops rival with a 2-week cadence will erode the lead before the next major content drop.
Technical instability during ad-loading causes session abandonment, which compounds the rating drag already visible on Android.
Recent updates focused on stability, no feature expansion, signaling a potential shift toward maintenance-mode.