Report updated Jun 25, 2026

FindMySize is an established shopping app that is completely free.

What is FindMySize?

FindMySize is a size calculator app for skirts and dresses on iOS that uses user-provided measurements and fabric types to estimate fit.

Users hire this tool to reduce the uncertainty of online clothing purchases, but the lack of integration with retail platforms limits its utility to a pre-purchase step.

Current Momentum

v1.0 · 110mo ago

Zombie
  • No updates since 2017.

Active Nemesis

Fragmented niche

No dominant direct rival identified yet. See Other Rivals below.

Other Rivals

HuoPan: Global Mall Steps Away
Hello Molly US
Stortorvet
Thrifty Joe
zoon
Dealbreaker

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

Rating Pulse 🇺🇸

Gathering signals...

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Size CalculationStandard

Calculates clothing sizes for skirts and dresses based on user-provided body measurements.

Fabric-Specific AdjustmentsDifferentiator

Adjusts size recommendations based on the specific fabric type selected by the user.

How much does it cost?

Free
  • Free

The app is currently distributed as a free utility with no visible monetization or subscription tiers.

Who Built It?

Shopping

Enrichment in progress

Publisher profile available very soon

What other apps does VELTICOM make?

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for FindMySize?

Where is it available?

Localized markets (1)

United States

How's The Shopping Market?

Market outlook for this category

Available very soon

The rivals identified

Same space(4)

Thrifty Joe icon

Thrifty Joe

5.0(3)

Thrifty Joe competes by offering a broader lifestyle-shopping utility that captures users looking for physical retail discovery and community-driven shopping experiences.

Differentiators

  • Integrates location-based discovery and route planning, moving beyond simple size calculation into active shopping navigation.
  • Leverages community-sourced tips to build a social feedback loop that FindMySize currently lacks entirely.
Stortorvet icon

Placewise

3.4(44)

This app competes for the same retail-focused user base by providing loyalty and operational store information that complements the shopping journey.

Differentiators

  • Provides direct operational store information and member offers, creating a retention loop through tangible retail benefits.
  • Focuses on membership management and loyalty rewards, whereas FindMySize is strictly a utility-based sizing tool.

Hello Molly competes by capturing the end-to-end transaction, offering a seamless path from browsing to purchase that FindMySize does not facilitate.

Differentiators

  • Offers app-exclusive early access and push notifications to drive immediate conversion and repeat purchase behavior.
  • Integrates Buy Now, Pay Later services directly into the checkout flow, reducing friction for high-intent shoppers.
HuoPan: Global Mall Steps Away icon

伙畔電子商務(香港)有限公司

3.3(154)

HuoPan competes by offering a direct-to-consumer global marketplace, targeting users who prioritize pricing and logistics over sizing assistance.

Differentiators

  • Features factory-direct pricing models that appeal to budget-conscious shoppers seeking lower costs than traditional retail.
  • Operates a global logistics network that provides end-to-end fulfillment, a service layer absent in the FindMySize utility.

New entrants(2)

Zoon is a new entrant that provides a full-featured shopping experience, potentially drawing users away from standalone utility apps.

Differentiators

  • Includes real-time order tracking and secure payment processing, positioning itself as a comprehensive shopping destination.
Dealbreaker icon

Michel Plungjan

0

Dealbreaker overlaps with FindMySize by providing analytical tools to help users make smarter, data-driven purchasing decisions.

Differentiators

  • Focuses on unit price normalization and cost analysis, helping users calculate value rather than just physical fit.

Compare FindMySize against every rival

All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.

Go deeper

The outtake for FindMySize

Strengths to defend, gaps to attack

Core Strengths

  • Fabric-specific adjustment logic provides higher fit accuracy than standard size charts.

Critical Frictions

  • Zero updates since 2017.
  • No monetization or user-retention mechanics.

Growth Levers

  • Licensing the sizing engine as an API for e-commerce platforms to reduce return rates.

Market Threats

  • Full-service shopping apps integrating sizing tools directly into the checkout flow.

What are the next best moves?

highPivot

Pivot the sizing engine into a B2B API service because the standalone app lacks a retention loop → generate revenue from retail partners.

The app has not been updated since 2017, indicating the current B2C model is not viable.

Trade-off: Deprioritize all B2C feature requests to focus on API documentation and partner outreach.

mediumSunset

Sunset the consumer-facing app because the 2017 build lacks modern integration and maintenance → reallocate engineering resources to B2B licensing.

The lack of updates since 2017 suggests the app is in maintenance mode with no active user growth.

Trade-off: Stop all maintenance on the iOS build to focus on the B2B pivot.

A counter-intuitive read

The lack of updates since 2017 is not a failure of maintenance but a signal that the app's value is limited to a one-time utility, making B2B licensing the only viable path.

Feature Gaps vs Competitors

  • Checkout integration (available in Hello Molly but absent here)
  • Loyalty rewards (available in Stortorvet but absent here)
  • Real-time order tracking (available in zoon but absent here)

Key Takeaways

FindMySize offers a precise sizing mechanism but fails to capture user value due to its static, unmonetized nature, so the developer should pivot the core engine into a B2B licensing model to survive the shift toward integrated retail platforms.

Where Is It Heading?

Declining

The retail app market is consolidating around platforms that offer end-to-end transaction capabilities, leaving standalone sizing utilities like FindMySize increasingly isolated. Without a pivot to B2B licensing, the app will continue to lose relevance as retail competitors integrate sizing tools directly into their checkout flows.

The lack of updates since 2017 indicates the app is in permanent maintenance mode, which prevents it from competing with modern, integrated retail platforms.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by FindMySize, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The product remains in a zombie state with no functional updates, but the strategic documentation has been refined to emphasize a transition from a B2C utility to a B2B licensing model.

shifted

Formalized B2B Pivot Strategy

declined

Size Calculation Competitive Position

shifted

SWOT Analysis Refinement

Cite this report

Marlvel.ai. “FindMySize Intelligence Report.” Updated Jun 25, 2026. https://marlvel.ai/apps/findmysize

Agent Markdown (.md)See methodologyContact support

Data licensed under CC-BY-NC 4.0