Report updated Jun 20, 2026
FINN.no
For norwegian consumers looking to buy, sell, or rent items, vehicles, real estate, and employment opportunities.
FINN.no is an established shopping app that is completely free. With a 4.1/5 rating from 23.4K reviews, it shows polarized user reception.
What is FINN.no?
FINN.no is a horizontal classifieds marketplace for Norwegian consumers to buy, sell, and rent items, vehicles, and real estate on iOS and Android.
Users hire FINN.no for high-trust, local peer-to-peer transactions where BankID verification and integrated shipping remove the social and financial risk of trading.
Current Momentum
v26.22 · 1d ago
Intense- Maintains stable top-10 category ranking.
- Latest release focused on maintenance.
Active Nemesis
حراج
By Haraj
Other Rivals
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Integrated shipping and payment service for peer-to-peer transactions.
Identity verification service that displays a trust badge on user profiles.
How much does it cost?
- Free to browse and post listings on Torget
Monetization relies on ad-supported inventory and B2B partner services rather than direct consumer subscription fees.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does VEND MARKETPLACES AS make?
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for FINN.no?
Where is it available?
Localized markets (1)
How's The Shopping Market?
How does it evolve in the Shopping market?
FINN.no holds the #8 Free position in the Norwegian Shopping category and #88 on the overall Top Free chart. The gap between category and overall rank signals a mature, high-penetration status that is currently plateauing in new user acquisition.
Rank progression
9 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Haraj is a direct competitor in the general classifieds space, commanding massive user engagement and a dominant market position in its region similar to FINN's role in Norway.
Differentiators
- Specialized seller stores provide a professionalized B2C experience that exceeds standard peer-to-peer listing capabilities
- Deep category-specific search filters allow users to navigate massive inventory volumes with significantly higher precision
- Integrated follow-up service creates a persistent communication loop that drives higher repeat engagement than standard messaging
Head to head
FINN.no must double down on its logistics and payment integration to lock in users, as Haraj’s sheer volume and seller-tool maturity remain difficult to match on inventory breadth alone.
Contenders(4)
atHome competes with FINN's real estate segment by focusing on a comprehensive, filter-heavy search experience for property hunters.
Differentiators
- Aggregates diverse listing sources into a single interface to provide a more comprehensive market view
- Customizable search filters allow for granular property discovery based on specific regional or structural requirements
Mourjan operates as a broad-spectrum classifieds platform, competing for the same general consumer audience as FINN.
Differentiators
- Offline favorite list functionality allows users to browse and plan purchases without requiring constant data connectivity
- Call history integration bridges the gap between digital discovery and real-world transaction completion more effectively
SeLoger is a major European real estate classifieds player that challenges FINN's property vertical through advanced valuation technology.
Differentiators
- AI-powered valuation tool provides immediate price transparency that helps users make faster, data-backed buying decisions
- Dedicated 'My Owner Space' portal streamlines the listing management process for property owners and landlords
LoopNet competes directly with FINN's real estate vertical by offering specialized tools for commercial property discovery.
Differentiators
- In-depth property media and analytics provide professional-grade insights that standard residential classifieds often lack
- Instant listing alerts ensure power users capture high-value commercial opportunities before they hit the broader market
Same space(3)
Groupon competes for the local consumer's attention and discretionary spending, overlapping with FINN's local marketplace utility.
Differentiators
- Groupon+ cash back model provides a tangible financial incentive that drives immediate local transaction volume
- Digital voucher redemption system simplifies the process of claiming and using local service deals in-store
Cazoo competes directly with FINN's automotive vertical by offering a streamlined, tech-first approach to vehicle sales.
Despite the name similarity, this app competes in the retail clothing space, capturing users looking for new goods.
Differentiators
- Loyalty program integration incentivizes repeat purchases through exclusive rewards and personalized member-only discounts
- Editorial content integration provides style inspiration that drives higher conversion rates for specific clothing collections
Compare FINN.no against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for FINN.no
Strengths to defend, gaps to attack
Core Strengths
- BankID verification creates a high-trust environment that acts as a barrier to entry for international competitors
- Fiks Ferdig logistics integration reduces transaction friction, increasing the likelihood of repeat peer-to-peer usage
Critical Frictions
- Monetization model relies on ad-inventory, creating a revenue ceiling compared to B2C-focused competitors
- Lack of recent feature updates leaves the platform vulnerable to specialized vertical entrants
Growth Levers
- AI-driven price valuation tools could increase listing velocity for high-value categories like real estate
- Professionalized seller-store tools could capture higher-margin B2C inventory currently leaking to niche marketplaces
Market Threats
- Vertical-specific competitors like Wattra siphon off high-intent, high-value listings from the home improvement category
- Haraj's professionalized seller-store ecosystem creates a liquidity advantage that FINN.no's horizontal model struggles to match
What are the next best moves?
Ship AI-driven price valuation tools because price transparency is the top differentiator for SeLoger → increase listing velocity
SeLoger's AI valuation tool provides immediate price transparency that helps users make faster, data-backed buying decisions.
Trade-off: Pause the UI refresh of the main landing page — valuation tools have a direct impact on listing liquidity.
Audit seller-store capabilities because Haraj's professionalized B2C experience siphons off high-value inventory → capture higher-margin listings
Haraj's specialized seller stores provide a professionalized B2C experience that exceeds standard peer-to-peer listing capabilities.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
FINN.no's horizontal breadth is its primary vulnerability, as the platform's focus on mass-market liquidity prevents the deep, specialized feature sets required to retain high-intent power sellers.
Feature Gaps vs Competitors
- AI-powered price valuation (available in SeLoger but absent here)
- Professionalized seller-store portals (available in Haraj but absent here)
Key Takeaways
FINN.no maintains a strong trust-based moat through BankID, but the platform's horizontal model is increasingly exposed to vertical-specific competitors, so the PM must prioritize AI-driven valuation tools to defend high-value inventory segments.
Where Is It Heading?
Mixed Signals
The Norwegian marketplace is consolidating around specialized vertical tools that offer higher precision than horizontal platforms. FINN.no remains advantaged by its trust-based identity verification, but the lack of recent feature innovation suggests a maintenance-mode strategy that will likely lead to share loss in high-value categories over the next two quarters.
Vertical-specific entrants like Wattra siphon off high-value listings, which erodes the platform's dominance in high-intent categories and reduces total ad-inventory value.
Recent updates focused on stability rather than feature expansion, signaling a defensive posture that leaves the platform exposed to more aggressive, feature-rich competitors.