Report updated May 25, 2026
Fish Tales ™
For casual gamers interested in virtual pet simulation and creative environment design.
Fish Tales ™ is an established games app that is free with in-app purchases. With a 4.2/5 rating from 538 reviews, it shows polarized user reception.
What is Fish Tales ™?
Fish Tales is a casual underwater simulation game for iOS and Android where players collect, evolve, and decorate undersea environments.
Users hire this app for low-stakes, creative pet simulation that rewards long-term collection goals without the pressure of high-intensity survival mechanics.
Current Momentum
v1.9 · 5mo ago
Steady- No feature updates since 2012.
- Zero Android engagement recorded.
Active Nemesis
Wildlife Simulator: Shark
By Gluten Free Games
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Branching evolution paths for fish characters
Ability to visit friends' undersea environments
Design and layout tools for undersea environments
How much does it cost?
- Free to play
- In-app purchases for additional content
Freemium model relies on IAP for game progression and decorative assets, with no fixed subscription price.
Who Built It?
WISE WAVE CORPORATION
Providing a unified social casino experience for adult players through a connected ecosystem of table games and slots. They leverage cross-platform account integration to drive long-term engagement across their portfolio.
Portfolio
13
Apps
What other apps does WISE WAVE CORPORATION make?
Explore the full WISE WAVE CORPORATION report
Portfolio breakdown, audience, momentum, and every app published by WISE WAVE CORPORATION.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Fish Tales ™?
How's The Games Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
This app competes directly for the 'undersea creature simulation' audience by focusing on survival mechanics and animal-centric gameplay.
Differentiators
- Offers a dedicated shark family system that provides deeper emotional engagement than our evolution-based mechanics.
- Provides a clear ad-free guarantee which appeals to users frustrated by aggressive monetization in free games.
- Includes granular survival statistics that cater to players seeking a more technical, simulation-heavy gaming experience.
Head to head
We should pivot our marketing to emphasize the 'evolution' collection aspect while testing a premium ad-free tier to neutralize their primary value proposition.
Contenders(4)
It targets the same casual aquatic simulation market but differentiates through math-based challenges and escape missions.
Differentiators
- Integrates math-based challenge modes that provide educational value alongside traditional simulation gameplay elements.
- Features aquarium escape missions that offer a more structured, goal-oriented experience than our open-ended evolution model.
This app competes for the same user base interested in 3D aquatic exploration and creature-based chaos.
Differentiators
- Utilizes a chaos-based mission system that encourages high-intensity gameplay compared to our more passive collection mechanics.
- Offers multi-shark selection which provides greater immediate variety for players compared to our linear evolution path.
It captures the underwater theme but shifts the focus toward city construction and long-term resource management.
Differentiators
- Deep city construction and technology development systems create a much higher barrier to entry for casual players.
- Includes social integration features that foster community building, a significant retention advantage over our single-player focus.
It competes for the same demographic interested in controlling large aquatic entities within a 3D environment.
Differentiators
- Focuses heavily on destruction mechanics that provide immediate gratification compared to our slower-paced evolution and collection loop.
- Provides a dedicated 3D monster control scheme that feels more tactile than our current interaction model.
Same space(3)
It shares the same casual, narrative-driven exploration space, appealing to players who enjoy cozy, puzzle-filled environments.
Differentiators
- Combines puzzle-filled dungeons with village customization to offer a more diverse gameplay loop than our fish-only focus.
- Stronger emphasis on social simulation and narrative exploration creates a more immersive world-building experience for users.
While in a different category, it competes for the same casual 'time-killer' mobile gaming audience.
Differentiators
- Leverages proven 777 jackpot mechanics that drive higher retention through the psychological appeal of virtual gambling.
- Non-monetary play model allows for a risk-free casino experience that captures casual players seeking simple entertainment.
It competes for the same casual gaming time share by offering town management and exploration mechanics.
Differentiators
- Robust crafting system provides a deeper sense of progression and utility than our current evolution-only mechanics.
- Hero squad exploration adds a layer of strategic team management that our app currently lacks entirely.
Compare Fish Tales ™ against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Fish Tales ™
Strengths to defend, gaps to attack
Core Strengths
- Branching evolution paths differentiate the core collection loop
- Social gifting mechanics provide a foundation for community-driven retention
Critical Frictions
- Last major update in 2012 creates a perception of abandonment
- 0-rating on Android indicates a total failure to capture current users
Growth Levers
- Implementing a premium ad-free tier could neutralize primary friction points
Market Threats
- Modern simulators with 2-week update cadences erode market share
What are the next best moves?
Audit Android store presence because zero engagement suggests broken distribution → recover install velocity
Android rating is 0 with 0 rating count, indicating a critical failure in store visibility or build availability.
Trade-off: Pause all new feature development — distribution parity is the prerequisite for any growth.
A counter-intuitive read
The lack of updates is not just a weakness but a signal that the app is in maintenance mode, making it a low-cost asset for testing ad-monetization experiments.
Feature Gaps vs Competitors
- Survival statistics (available in Wildlife Simulator: Shark but absent here)
- Destruction mechanics (available in Sea Monster Simulator but absent here)
- City construction systems (available in Aquapolis but absent here)
Key Takeaways
Fish Tales holds a unique collection mechanic but suffers from total development stagnation, so the PM must prioritize basic store-front hygiene on Android before attempting any feature-led retention pivots.
Where Is It Heading?
Declining
The casual simulation market is consolidating around titles with high-frequency live-ops and social features. Fish Tales remains exposed due to its static state, so the PM must decide between a total sunset or a minimal-viable-update cycle to maintain relevance.
The lack of updates since 2012 prevents the app from competing with modern live-ops, leading to inevitable user churn.