Fish Tales is a virtual aquarium simulation for casual players on iOS and Android, featuring branching fish evolution and social tank sharing.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
4.2
538 reviews
Nemesis
Wildlife Simulator: Shark
The App DNA
What makes this app unique?
The app serves users seeking a low-pressure, relaxing collection experience, but the current account-syncing defect prevents new players from establishing their own progress.
For Casual gamers interested in virtual pet simulation and social aquarium management.
What does it look like?
Key features
Branching evolution paths for fish characters, allowing user-directed growth.
Customization of aquarium backdrops to showcase unique environments to friends.
Ability to visit friends' seas and interact with their fish.
How much does it cost?
Freemium model relies on gem-based gating for fish evolution, which reviewers describe as prohibitively expensive for non-paying users.
Velocity
Dormant developmentnew contentperformanceShow more...
Fish Tales ™ has been inactive for an extended period, with the last recorded update occurring 247 days ago on Android and over 14 years ago on iOS. The development history shows a complete cessation of feature updates and maintenance. Given the lack of activity for well over a year, the app is classified as a zombie project.
Who built it?
WISE WAVE CORPORATION
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Spades by PokeristUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate the core aquarium simulation loop provides a relaxing and engaging experience for casual players and the ability to visit other players' tanks and interact with friends fosters a sense of community, but report new users are frequently assigned existing accounts belonging to other players upon first launch.
How are ratings & reviews evolving?
What users say, by theme
- The core aquarium simulation loop provides a relaxing and engaging experience for casual players
- The ability to visit other players' tanks and interact with friends fosters a sense of community
- New users are frequently assigned existing accounts belonging to other players upon first launch
120 of 154 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Fish Tales ™
How's the Games market?
Fish Tales maintains a 4.19 rating across 538 total ratings, but the lack of updates since 2012 signals a stagnant market position. The absence of recent feature investment leaves the app vulnerable to modern rivals with active live-ops cycles.
The rivals identified
By Gluten Free Games
This app competes directly for the 'undersea creature simulation' audience by focusing on survival mechanics and animal-centric gameplay.
- Offers a dedicated shark family system that provides deeper emotional engagement than our evolution-based mechanics.
- Provides a clear ad-free guarantee which appeals to users frustrated by aggressive monetization in free games.
- Includes granular survival statistics that cater to players seeking a more technical, simulation-heavy gaming experience.
Real Fish SimulatorContender
Shark Simulator 3DContender
Aquapolis - city builder gameContender
Sea Monster SimulatorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Fish Tales ™
Where is it heading?
The casual simulation market is consolidating around high-cadence, live-ops-driven titles, leaving Fish Tales exposed due to its lack of updates. Without a technical overhaul of the account system, the app will continue to lose its remaining user base to modern, stable competitors.
- Persistent account-syncing defects drive negative reviews, which compounds the churn pressure already caused by the 14-year development hiatus.
- Aggressive gem-gating for fish evolution limits non-paying player progress, leading to a frustrated user base that views the game as pay-to-win.
The SWOT
- Branching evolution paths expand ad-inventory via increased time-in-app
- Premium ad-free tier could neutralize rival value propositions
Next best moves
Rebuild account-assignment logic because new users inherit existing data → eliminate first-launch churn
+ 1 more prioritized moveThe counter-intuitive read
The app's 14-year dormancy is its primary barrier to entry…
Read the full takeFeature gaps
Ad-free guarantee (available in Wildlife Simulator: Shark but absent here)
Since the last report: The intelligence profile shifted from a general assessment of product abandonment to identifying a specific, critical account-assignment defect that invalidates the onboarding funnel. This technical failure, coupled with newly surfaced sentiment data regarding aggressive gem-gating, defines the current state of the app.
Bottom line
The account-assignment defect invalidates the entire onboarding funnel, making any growth effort futile until the core sync logic is fixed. Stabilizing the user experience would unlock the retention potential of the existing evolution loop, which remains the app's only defensible asset.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Fish Tales free to play?
How does Fish Tales compare to other animal simulators?
Is Fish Tales safe for new players?
What are some alternatives to Fish Tales?
Sources
- [1] App Store, source
Report last updated