MARLVEL

Flit for Starbucks vs its rivals

Side-by-side comparison against Flit for Starbucks's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Flit for Starbucks
This App
Dunkin North Africa
Nemesis
Joe Coffee Company
Contender
Pret A Manger
Contender
J.CO
Contender
Kopi Kenangan Indonesia
Contender
Home Barista: Brew Like a Pro
Peer
European Coffee Trip
Peer
Starbucks UAE
Peer
Starbucks Indonesia
Peer
Core Identity
DeveloperJustin CegnarDunkin North AfricaJoe Coffee CompanyPret A Manger (Europe) Ltd.PT. JCO DONUT & COFFEEPT.Bumi Berkah BogaRoasters TechnologiesEuropeanCoffeeTripStarbucks Coffee CompanyStarbucks Coffee Company
CategoryTravelFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkLifestyle
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOSiOSiOSAndroid, iOSAndroid, iOSAndroid, iOS
Store Metrics
Rating4.8 / 52.9 / 54.8 / 54.9 / 50.0 / 54.7 / 50.0 / 54.8 / 54.3 / 53.0 / 5
Ratings Count166481,1361220650331964
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 7, 2016Jul 13, 2021Sep 7, 2020Sep 15, 2025Nov 1, 2021Apr 11, 2019Sep 13, 2024Sep 30, 2021Feb 2, 2022Aug 10, 2023
Last UpdatedMay 16, 2026May 15, 2026May 5, 2026Mar 20, 2026Mar 14, 2026Apr 25, 2026Apr 20, 2026May 19, 2026Dec 29, 2025Oct 22, 2025
Sentiment & Reviews
Sentiment-----mixed--terriblemixed
Score-----60/100--20/10050/100
Praises-----
  • Direct credit card payment support provides a convenient transaction method for local users
  • High product quality and frequent promotional offers drive consistent user satisfaction
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  • High quality matcha and beverage offerings maintain strong brand loyalty among core product enthusiasts
  • Convenience of mobile ordering for skipping physical queues.
Complaints-----
  • Fragmented payment flows requiring external applications create unnecessary friction for the user
  • Complex interface design makes locating essential buttons and rules difficult for new users
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  • Frequent application crashes and launch failures prevent users from accessing the ordering interface entirely
  • Authentication loops and session expiration errors block users from accessing loyalty accounts and rewards
  • Technical friction during the top-up process and perceived complexity of the star-based reward system.
Requests--------
  • Flexible customization options for beverage orders to include specific milk preferences and notes
-
Strategic Intel
Strengths
  • Course-prediction algorithm minimizes commute friction for high-frequency users
  • Navigation-handoff integration captures users from third-party transit apps
-
  • Tiered loyalty thresholds create clear spending targets for high-value customers
  • Premium brand perception sustains organic install velocity in the NYC market
  • Premium brand identity sustains high user trust
  • Integrated office delivery provides unique convenience
  • Personalized onboarding quiz reduces discovery friction
  • Unified login system across web and mobile platforms enables seamless omnichannel customer data collection
  • Hyper-localized menu offerings cater to specific Indonesian flavor preferences
  • Lightweight app architecture allows for faster order placement than feature-heavy global rivals
  • Professional-grade extraction logging interface
  • AI-driven bag data ingestion
  • Cross-platform cloud synchronization
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  • Tiered Gold Membership status incentivizes high-frequency spending
  • Coffee-at-home merchandise creates a unique retail revenue stream
  • Global loyalty infrastructure driving user trust
  • Integrated m-banking top-up for local payment habits
Weaknesses
  • No direct loyalty-redemption path within the ordering flow
  • iOS release cadence suggests significant maintenance lag
-
  • Android-iOS rating gap (3.9 vs 4.8) indicates platform-specific technical friction
  • Lack of advanced beverage customization limits appeal to specialty enthusiasts
  • 0 rating on Android indicates launch failure
  • No mobile order-ahead functionality
  • Loyalty program lacks high-frequency engagement loops
  • Registration-heavy onboarding flow creates friction for new users compared to one-tap reordering competitors
  • External payment app dependency creates checkout friction
  • Complex navigation flow requires excessive clicks for basic actions
  • Limited customization logic for sugar and ice levels
  • Absence of social recipe sharing
  • Manual data entry requirements
  • Limited engagement outside active brewing
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  • Frequent application crashes prevent access to ordering
  • Authentication loops block loyalty account management
  • High spend requirement for rewards creates value perception gap
  • 3.65-star rating indicates persistent UX friction
  • Complex reward conversion logic
  • Lack of social gifting features
Pricingfreefreefreefreefreefreefreemiumfreefreefree
MomentumMaintenanceIntenseMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceIntenseSteady-
Update Cadence5 versions, ~178d avg5 versions2 versions, ~0d avg2 versions, ~4d avg1 versions, 1 majors/6mo1 versions1 versions5 versions5 versions-

Compare Flit for Starbucks head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Flit for Starbucks, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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