Flow Free: Shapes vs its rivals

Side-by-side comparison against Flow Free: Shapes's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperBig Duck Games LLCPlaydots, Inc.FanateeIEC Global Pty LtdPlayStudiosBitMango, Inc.Moon Active
CategoryGamesGamesGamesPuzzleGamesGamesGames
PlatformiOS, AndroidiOSAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOS
Store Metrics
Rating4.8 / 54.5 / 54.7 / 54.7 / 54.5 / 54.6 / 54.6 / 5
Ratings Count12,264165,813283,379324,287452,23416,771255,178
PriceFreeFreeFreeFreeFreeFreeFree
Release DateDec 15, 2024May 29, 2014Mar 8, 2017Jun 26, 2020Jan 22, 2020May 2, 2015Jul 7, 2021
Last UpdatedJan 15, 2026Apr 28, 2026May 5, 2026Apr 20, 2026Apr 14, 2026Apr 27, 2026Apr 13, 2026
Sentiment & Reviews
Sentimentpositivenegativemixednegativeterriblepositivenegative
Score75/10025/10035/10025/10015/10075/10025/100
Praises
  • Diverse geometric puzzle shapes provide a refreshing challenge compared to standard grid-based games
  • Core puzzle mechanics provide a relaxing and addictive experience for long-term players
  • Educational crossword mechanics provide a relaxing and mentally stimulating daily habit for long-term players
  • Core puzzle mechanics provide a relaxing and mentally stimulating experience for casual daily play
  • Core gameplay mechanics remain faithful to the nostalgic original experience for long-term players
  • The core sliding puzzle mechanic provides a relaxing and mentally stimulating experience for long-term players
  • Relaxing Gameplay
Complaints
  • Aggressive ad frequency and intrusive content disrupt the core puzzle-solving experience
  • Excessive pop-up advertisements and event notifications block access to the main game
  • Aggressive ad frequency and intrusive ad behavior disrupt the core gameplay loop post-update
  • Post-update visual changes introduce distracting glare effects that cause eye strain and visibility issues
  • Aggressive ad frequency and forced ad-walls interrupt the flow of gameplay after every round
  • Excessive ad frequency between levels disrupts the flow and creates a negative user experience
  • Removal of Core Features
  • Excessive Advertising
Requests
  • Playback feature to review solution paths after completing challenging puzzle levels
  • Dark mode interface requested to reduce eye strain during extended play sessions
  • Permanent ad-free purchase option requested to replace the current high-cost monthly subscription model
  • Toggle settings for visual effects to allow players to revert to the original flat design
  • Permanent one-time payment option to remove advertisements instead of the current monthly subscription
  • Implementation of Game Center integration to track achievements and provide social competition
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Strategic Intel
Strengths
  • Geometric puzzle variety sustains organic install velocity
  • Daily challenge cadence reinforces the open-app habit
  • Calming aesthetic drives high-retention stress-relief sessions
  • Minimalist art style differentiates the brand
  • Event-based content loops sustain daily usage
  • Accessibility features expand addressable market
  • Narrative-driven world progression sustains long-term retention
  • 11-language library functions as a B2B distribution barrier
  • Trivia-based crossword mechanics provide a high-frequency daily habit
  • Offline-first architecture enables play in low-connectivity environments
  • Simple one-finger input maximizes top-of-funnel acquisition
  • Globally recognized brand equity sustains organic install velocity
  • myVIP loyalty program creates a B2B distribution moat into hospitality partnerships
  • 3,000-level library sustains long-term engagement
  • Offline-first architecture enables travel usage
  • Core sliding mechanic provides reliable stress relief
  • Massive user base of 35M+ people
  • Deep meta-game features (Zen Room, Plant Care)
  • Strong Live-Ops with Zen Masters League
Weaknesses
  • Ad-free purchase restoration bug triggers refund surges
  • Intrusive ad frequency drives negative sentiment
  • Lack of landscape orientation limits accessibility
  • Excessive ad-interruption frequency
  • Technical loading failures post-update
  • Perceived pay-to-win difficulty spikes
  • Aggressive ad frequency disrupts the core gameplay loop
  • Technical instability post-update causes loading failures
  • No permanent ad-free purchase option for loyal users
  • High ad-density disrupts core gameplay flow
  • Visual update causes physical eye strain
  • Lack of reliable cloud-save sync
  • Subscription-only ad removal model creates high churn
  • Forced online connectivity requirements cause frequent boot failures
  • No cloud-save mechanism prevents progress restoration
  • Aggressive ad-frequency triggers high churn
  • Technical instability on current-generation hardware
  • Removal of popular room-decorating feature
  • Aggressive ad frequency (post-level ads)
  • Intrusive UI pop-ups and clutter
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceActiveActiveActiveActiveActiveActive
Update Cadence2 versions, 1 majors/6mo, ~1d avg3 versions, 2 majors/6mo, ~14d avg5 versions, 5 majors/6mo, ~16d avg5 versions, 1 majors/6mo, ~21d avg5 versions, ~5d avg5 versions, ~7d avg5 versions, 5 majors/6mo, ~14d avg

Compare Flow Free: Shapes head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Flow Free: Shapes, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0