The Reynolds and Reynolds Company and its affiliates
App Store →Report updated Jun 30, 2026
FOCUS by Reynolds and Reynolds
For automotive dealership salespeople and sales managers using the Reynolds and Reynolds CRM platform.
FOCUS by Reynolds and Reynolds is an established business app that is completely free. With a 2.1/5 rating from 180 reviews, it shows polarized user reception.
What is FOCUS by Reynolds and Reynolds?
FOCUS is a CRM mobile app for automotive salespeople, providing dealer-defined workflow enforcement and showroom management tools.
Salespeople hire FOCUS to maintain process compliance in a showroom environment, ensuring customers move through defined sales cycles.
Current Momentum
v2.233 · 3w ago
Maintenance- No notable feature updates last quarter.
- Maintains enterprise-specific workflow compliance.
Active Nemesis
List ◎
By Diego de Paz Sierra
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Dealer-defined workflow enforcement
Vehicle-specific test drive paths
Mobile-optimized follow-up management
How much does it cost?
Functions as a mobile extension of the Reynolds and Reynolds Retail Management System, provided under B2B enterprise contract.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does The Reynolds and Reynolds Company and its affiliates make?
What do users think recently?
Medium confidence · Latest 100 of 180 total reviews analyzed · Based on 180 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. but report dated and cumbersome interface.
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for FOCUS by Reynolds and Reynolds?
Where is it available?
Localized markets (1)
How's The Business Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
While List ◎ focuses on general productivity, it competes for the same mobile-first user attention that FOCUS targets within the dealership showroom environment.
Differentiators
- Massive user base and high rating provide social proof that FOCUS currently lacks in mobile
- Superior UI/UX design creates a frictionless experience that makes FOCUS feel dated and cumbersome
- iCloud sync capabilities offer seamless cross-device continuity that is absent in the FOCUS mobile workflow
Head to head
FOCUS must prioritize a UI overhaul to match modern standards while doubling down on its unique automotive-specific sales process to prevent churn to generalist tools.
Contenders(4)
KNOW Mobile targets the same enterprise-grade, mobile-first workforce management needs as the FOCUS CRM solution.
Differentiators
- Provides multi-property functionality that allows for scaling operations across different dealership locations or brands
- Predictive labor scheduling features offer advanced resource management capabilities that FOCUS currently lacks
Legend competes by offering complex, multi-pane organizational structures that challenge the information-heavy nature of the FOCUS CRM.
This app competes for mobile screen time by providing structured checklist-based workflows similar to the sales steps in FOCUS.
Differentiators
- Focuses on home maintenance checklists rather than complex automotive sales pipeline management workflows
- High release frequency suggests a more agile development cycle than the current FOCUS roadmap
Teamwork competes for the same business-professional audience by offering advanced project management and forecasting tools.
Same space(3)
This app serves as a regional productivity tool that competes for the same user base requiring event and holiday management.
Differentiators
- Localized holiday integration provides context-aware scheduling that is not built into the FOCUS platform
- Simple, event-based personalization makes it more accessible for quick, non-enterprise task tracking
This app competes by providing high-utility home screen widgets that offer faster information access than opening the FOCUS app.
Differentiators
- LockScreen widget integration provides immediate data visibility without requiring the user to open the app
- Premium customization options allow for a personalized experience that the rigid FOCUS app lacks
Yandex Calendar competes for the same organizational utility space, providing essential scheduling features for business users.
Differentiators
- Robust account switching capabilities allow users to manage multiple calendars within a single interface
- Native dark theme support provides better accessibility and visual comfort than the current FOCUS implementation
Compare FOCUS by Reynolds and Reynolds against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for FOCUS by Reynolds and Reynolds
Strengths to defend, gaps to attack
Core Strengths
- Enterprise-grade security and data compliance tailored for the Reynolds and Reynolds ecosystem
- Deep integration with automotive sales workflows
Critical Frictions
- 2.2-star rating baseline
- No cloud-sync capabilities
- Rigid interface design creates high training overhead
Growth Levers
- Voice note integration for rapid data capture
- Wearable integration for hands-free appointment alerts
Market Threats
- Generalist productivity tools with superior UI/UX
- Agile competitors with higher release frequencies
What are the next best moves?
Rebuild mobile interface because current UI is the #1 complaint theme → improve user satisfaction scores
Sentiment data indicates the dated interface is the primary driver of the 2.2-star rating.
Trade-off: Pause new feature development for the desktop CRM module — mobile usability is the current churn risk.
A counter-intuitive read
The app's rigid forced-march workflow is its primary retention mechanism, not a weakness, as it prevents sales staff from bypassing dealership-mandated processes.
Feature Gaps vs Competitors
- Real-time cloud sync (available in List ◎ but absent here)
- Wearable integration (available in Amazing Marvin but absent here)
Key Takeaways
FOCUS holds its market position through deep integration with automotive workflows but bleeds user satisfaction due to a dated interface, so the PM must prioritize a UI overhaul to prevent churn to generalist tools.
Where Is It Heading?
Mixed Signals
The automotive CRM market is shifting toward mobile-first, intuitive experiences, leaving FOCUS exposed to generalist tools that offer better usability. Unless the product team shifts from maintenance to an active UI-refresh cycle, the app will continue to lose mindshare among dealership staff.
The 2.2-star rating baseline indicates persistent user frustration, which limits adoption among sales staff who prefer modern, intuitive mobile tools.
Recent updates focused on stability rather than feature expansion, suggesting the product is in a maintenance phase rather than an growth phase.