Fred Meyer is a grocery management app for iOS and Android that enables digital coupon clipping, fuel point tracking, and pharmacy refills for existing store customers.
The App DNA
What makes this app unique?
The app removes the cognitive cost of tracking loyalty rewards and physical coupons, consolidating disparate grocery tasks into a single account-linked interface.
For Existing Fred Meyer shoppers looking to manage grocery lists, access digital coupons, and track loyalty rewards.
What does it look like?
Key features
Personalized coupons clipped within the app and applied at checkout via linked Shopper's Card.
Contactless payment method for in-store transactions using the app.
Real-time tracking of fuel points earned per dollar spent for gas savings.
How much does it cost?
The app operates as a free utility to drive physical store traffic and loyalty program participation.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
The Kroger Co.
13+ apps tracked · Shopping
FEED Mobile
Kroger
Fry’s
Ralphs
Harris Teeter
Fry's
Smith's
King Soopers
Food4Less
Pick 'n Save
Mariano’s
DillonsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Fred Meyer
How's the Shopping market?
Fred Meyer currently holds the #165 position in the US Shopping category. The gap between its utility-focused feature set and the high-frequency update cadence of top-tier rivals suggests a reliance on legacy loyalty rather than digital-first growth.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Fred Meyer
Where is it heading?
The grocery app market is consolidating around high-frequency utility, with competitors increasingly prioritizing rapid feature iteration to capture daily active usage. Fred Meyer's current maintenance-heavy posture leaves it exposed to rivals that can more effectively leverage digital-first loyalty mechanics to siphon off the core customer base.
- The 107-day update gap signals a shift toward maintenance-only mode, which risks losing ground to competitors with faster feature-release cycles.
- Integration of pharmacy and fuel rewards creates a multi-service lock-in that remains difficult for pure-play grocery delivery apps to replicate.
The SWOT
- Fuel points tracking creates tangible switching costs
- Kroger Pay reduces in-store checkout friction
- Recipe integration increases average basket size
Next best moves
Audit Android performance because the 0.7★ rating gap indicates platform-specific churn → stabilize user base
The counter-intuitive read
The app's slow update cadence is a feature, not a bug…
Read the full takeSince the last report: The app has transitioned into a maintenance-heavy cycle, marked by a 107-day gap in major updates and a strategic pivot toward Kroger Pay as a primary differentiator. This shift highlights increasing pressure from agile competitors with faster release cadences.
Bottom line
Stabilizing the Android experience is necessary to protect the loyalty funnel, as the current performance gap threatens to drive users toward more reliable grocery alternatives. Investing in core stability will defend the existing user base against churn.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated