The Kroger Co.
For grocery shoppers across the United States seeking to optimize household budgets through digital coupons, fuel rewards, and flexible fulfillment options.
Kroger
Snapshot
Who is The Kroger Co.?
Digitizing the grocery experience for millions of American households through integrated loyalty, payment, and omnichannel shopping tools.
Target audience
Portfolio
Free 25Last updated
Kroger
v93.2.0
4mo ago
Publisher DNA
What defines The Kroger Co.?
Publisher DNA
Primary focus
Omnichannel grocery retail and loyalty ecosystems
Scale
studio
Target audience
Grocery shoppers across the United States seeking to optimize household budgets through digital coupons, fuel rewards, and flexible fulfillment options.
Signature Patterns
- •Unified feature set (Kroger Pay, digital coupons, fuel points) replicated across multiple regional brand identities
- •Heavy emphasis on omnichannel fulfillment including pickup, delivery, and in-store navigation
- •Aggressive update cycle to maintain parity across a large portfolio of localized shopping apps
- •Monetization focused on driving in-store and online sales rather than app-specific revenue
Portfolio momentum
With 229 updates across 23 active apps in the last six months, the publisher maintains an exceptionally high development cadence for its regional retail banners.
Portfolio
What does The Kroger Co. ship?
Apps
25 apps analysed
Kroger Pay integration accelerates in-store transaction speed and data capture
- Fuel points tracking creates high switching costs for price-sensitive grocery shoppers
- Persistent authentication failures prevent users from accessing account features and digital coupons
Single-market publisher, every app ships only to United States.
Based on 3 of 25 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
15/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does The Kroger Co. compete with?
The rivals identified
Nemeses(1)
Publix operates in the exact same grocery-retail niche as Food4Less, leveraging a massive, highly-engaged user base and consistent feature delivery.
Contenders(4)
Provides a direct alternative for bulk-grocery shoppers with a focus on membership-based digital savings.
Directly competes for the same price-sensitive demographic as Food4Less with a focus on coupon-centric shopping.
Strong competitor in the discount retail space with a high release velocity for app improvements.
Walgreens dominates the retail-shopping space with a massive user base and high-frequency feature updates.
Same space(4)
Adjacent retail category focusing on rewards and local store inventory management.
Large-scale retail app with a focus on personalized sports equipment and apparel.
Retail app focused on hobbyist shopping with strong loyalty and coupon integration.
A specialized utility for shared household grocery lists that complements the shopping experience.
New entrants(2)
Emerging retail competitor with a high-quality user experience and recent feature updates.
Recent updates show a shift toward a more robust mobile-first shopping experience.
The Analyst's Read
The bottom line on The Kroger Co.
Bottom line
Kroger is a powerhouse in the retail sector, successfully executing a multi-brand strategy that prioritizes high-frequency utility and loyalty integration. Their ability to maintain near-perfect ratings across a massive, highly-active portfolio indicates a mature, well-resourced mobile product organization.
Frequently asked questions
How many apps does The Kroger Co. publish?
What kind of apps does The Kroger Co. make?
What is The Kroger Co.'s top app?
In how many countries are The Kroger Co.'s apps available?
What fed this analysis
- Apps analyzed:
- 23
- With full intel:
- 0
- With overview:
- 23
- Website scraped:
- no
- Social presence:
- no