Baker's is a grocery management app by The Kroger Co. that enables users to shop via Delivery, Pickup, or in-store options. It integrates digital coupons, weekly ads, and fuel point tracking to provide a centralized platform for personalized grocery savings and list management.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Frequent grocery shoppers looking to streamline their shopping experience and maximize savings through digital rewards.
What does it look like?
Key features
Supports online grocery ordering with options for Delivery, Pickup, or in-store shopping.
Provides access to weekly ads, clipped digital coupons, personalized deals, and fuel point redemption.
Allows users to scan recipes to automatically identify and add necessary ingredients to their cart.
Facilitates fast, contactless checkout in-store and supports Apple Wallet integration for the Plus Card.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
The Kroger Co.
13+ apps tracked · Shopping
FEED Mobile
Kroger
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Food4Less
Pick 'n SaveUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Baker's
How's the Shopping market?
The rivals identified
The Analyst's Read
Key takeaways for Baker's
Where is it heading?
Bottom line
While the app offers robust savings and fulfillment features, recent user feedback highlights significant friction regarding app performance, navigation, and the removal of key accessibility tools.
Report last updated