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Report updated Apr 16, 2026

Overview · Full Intel report in progress

Baker's is an established shopping app that is completely free. With a 4.7/5 rating from 6.8K reviews, it shows polarized user reception.

What is Baker's?

Baker's is a grocery management app by The Kroger Co. that enables users to shop via Delivery, Pickup, or in-store options. It integrates digital coupons, weekly ads, and fuel point tracking to provide a centralized platform for personalized grocery savings and list management.

Current Momentum

v93.1 · today

Intense

Last updated 0d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Flexible Shopping MethodsStandard

Supports online grocery ordering with options for Delivery, Pickup, or in-store shopping.

Digital Savings ToolsStandard

Provides access to weekly ads, clipped digital coupons, personalized deals, and fuel point redemption.

Recipe IntegrationStandard

Allows users to scan recipes to automatically identify and add necessary ingredients to their cart.

Kroger PayStandard

Facilitates fast, contactless checkout in-store and supports Apple Wallet integration for the Plus Card.

How much does it cost?

Free

Who Built It?

The Kroger Co. app icon 1
The Kroger Co. app icon 2
The Kroger Co. app icon 3
The Kroger Co. app icon 4

The Kroger Co.

(1.8M)

Digitizing the grocery experience for millions of American households through integrated loyalty, payment, and omnichannel shopping tools.

Portfolio

13

Apps

Free 12
Shopping83%
News8%

Explore the full The Kroger Co. report

Portfolio breakdown, audience, momentum, and every app published by The Kroger Co..

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Baker's?

How's The Shopping Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Baker's

Key Takeaways

While the app offers robust savings and fulfillment features, recent user feedback highlights significant friction regarding app performance, navigation, and the removal of key accessibility tools.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Baker's, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Baker's Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/baker-s

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