Report updated Apr 16, 2026
Frozen War
For fans of post-apocalyptic survival games and real-time strategy (RTS) enthusiasts who enjoy base-building, clan-based competition, and hero collection mechanics.
Frozen War is an established games app that is free with in-app purchases. With a 4.3/5 rating from 8.1K reviews, it shows polarized user reception.
What is Frozen War?
Current Momentum
v1.11
Fixed some bugs that affected user experience.
Active Nemesis
Whiteout Survival
By Century Games Pte
Other Rivals
7-Day Rank Pulse 🇺🇸
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Rating Pulse 🇺🇸
What makes this app unique?
What Are The Key Features?
Manage resources like hunting, cooking, and logging to maintain shelter health in a frozen apocalypse.
Create or join alliances to fight side-by-side and dominate the tundra battlefield.
Recruit and strategically deploy survivors with unique skills to defend against zombie invasions.
Navigate the dual threats of extreme freezing temperatures and relentless zombie hordes.
Engage in direct competition with other survivor clans for limited resources in the wasteland.
How much does it cost?
- Free to download and play
- In-app purchases for rare items and progression acceleration
Typical IGG strategy utilizing a free-to-play model with heavy reliance on in-app purchases for competitive advantages and resource acquisition.
Who Built It?
IGG SINGAPORE PTE
Delivering deep, competitive 4X strategy and hero-based RPG experiences for a global audience of hardcore mobile gamers.
Portfolio
13
Apps
What other apps does IGG SINGAPORE PTE make?
Lords Mobile: Kingdom Wars
Viking Rise
Clash of Lords 2: حرب الأبطال
Castle Clash: حاكم العالم
Deck Heroes: Legacy
Castle Clash: World Ruler
Explore the full IGG SINGAPORE PTE report
Portfolio breakdown, audience, momentum, and every app published by IGG SINGAPORE PTE.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Frozen War?
How's The Games Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Frozen War
Strengths to defend, gaps to attack
Core Strengths
- IGG’s superior global live-ops infrastructure
- Fresh economy and server starts for new spenders
- Strong focus on hero-based defense mechanics
Critical Frictions
- Derivative core loop mirroring Whiteout Survival
- Late entry into the 'frozen survival' sub-genre
- Lacks the narrative depth of IP-based competitors
Growth Levers
- Siphoning players from mature servers of established competitors
- Developing a deeper RPG-style 'Explorer' mode
- Leveraging IGG's cross-promotional power
Market Threats
- Whiteout Survival's dominant market share and mature ecosystem
- Last War's aggressive casual-to-4X UA disruption
- Frostpunk's strong narrative-driven IP appeal
What are the next best moves?
Enhance Hero-Based Defense depth
Identified as a key differentiator in feature analysis that appeals to RPG-leaning strategy players more than the Nemesis (Whiteout Survival).
Implement a 'City Temperature' management system
This is a specific feature gap identified where the Nemesis (Whiteout Survival) currently has a more complex and engaging system.
Develop narrative-driven 'Laws' or ethical choice mechanics
Competitor Analysis shows Frostpunk: Beyond the Ice uses this to differentiate; adding this would address the 'derivative' weakness.
Feature Gaps vs Competitors
- Complex 'City Temperature' management system (available in Whiteout Survival)
- Narrative-driven 'Laws' system for ethical decision making (available in Frostpunk: Beyond the Ice)
- RPG-focused 'Explorer Trail' mode (available in State of Survival)
- Vertical/Underground base-building perspective (available in Last Fortress: Underground)
Key Takeaways
Frozen War is a high-quality but derivative challenger to Whiteout Survival that relies on IGG's operational excellence rather than mechanical innovation. While it successfully differentiates through hero-based defense, its long-term success depends on siphoning players from mature competitors through aggressive live-ops and fresh server starts.
Where Is It Heading?
Stable
v1.11.1 update (Aug 2025) focused on maintenance and optimization post-launch.
Active global release as of March 2025 indicates full marketing and live-ops support from IGG.