Gboard is a mobile keyboard app for Android and iOS that integrates Google Search, translation, and glide typing into the input experience.
Product velocity
Maintenance
Daily rank 🇺🇸
#25
▲2Tools · free
Sentiment
4.5
23.0M reviews
Nemesis
Microsoft SwiftKey AI Keyboard
The App DNA
What makes this app unique?
Users hire Gboard to reduce the friction of switching between messaging and search apps, consolidating communication and information retrieval into a single surface.
For Android and iOS users seeking a high-performance, integrated typing experience with built-in search and translation tools.
What does it look like?
Key features
Input text by sliding a finger between letters.
Search information and GIFs from the keyboard.
Automatic language detection and correction.
How much does it cost?
The app is free, functioning as a distribution surface for Google search and AI services.
Velocity
Maintenance developmentperformanceopaqueShow more...
Gboard currently maintains a low-frequency release cadence, averaging roughly 0.25 releases per week over the observed period. Development is focused exclusively on stability and performance, with no evidence of new features or live-ops content in the recent release history. The release notes are uniformly opaque, suggesting that updates are limited to maintenance tasks rather than feature-driven development. The current trend is stable at a maintenance level.
Who built it?
7 apps tracked · Tools
Google Pay: Save, Pay, Manage
Google Pay Singapore
Where is My Train - by Google
Clock
Doppl | Google
Google Pay for BusinessUser Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate multilingual support and voice-to-text accuracy facilitate seamless communication for diverse global user segments, but report aggressive predictive text and ai-driven autocorrect logic force unwanted changes to user input.
How are ratings & reviews evolving?
What users say, by theme
- Multilingual support and voice-to-text accuracy facilitate seamless communication for diverse global user segments
- Aggressive predictive text and AI-driven autocorrect logic force unwanted changes to user input
100 of 250 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Gboard - the Google Keyboard
How's the Tools market?
Gboard maintains a dominant Android footprint via system-level integration, though recent UI regressions in the latest build threaten to erode the daily active habit.
Read the market outlookThe rivals identified
By Microsoft Corporation
SwiftKey remains the primary competitor, leveraging deep Microsoft ecosystem integration and aggressive AI feature deployment.
- Seamless cloud clipboard synchronization with Windows PCs
- Deep integration with Microsoft Copilot for AI-powered rewriting and tone adjustment
- More granular keyboard resizing and layout customization options
Facemoji AI Emoji KeyboardContenderGGrammarly - AI Writing AppContenderFFleksy Keyboard- GIF, StickersContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Gboard - the Google Keyboard
Where is it heading?
The mobile keyboard market is shifting toward generative AI drafting, where rivals like SwiftKey and ParagraphAI are gaining ground by offering tone-shifting and full-message generation. Gboard remains advantaged by its Android system-level presence, but failing to match these generative features will relegate it to a legacy utility rather than an AI-agent surface.
- UI regressions in the latest update (failing notifications, disappearing tabs) erode the daily active habit, which compounds the rating drag already visible on Android.
- The latest release added advanced voice typing features, signaling that Google continues to prioritize AI-driven input utility over simple maintenance.
The SWOT
- System-level Android integration replaces default assistant on hardware-mapped triggers
- 21-language library functions as a B2B distribution moat
- Education partnerships untapped as B2B distribution
- Wearable integration expansion
Next best moves
Ship granular predictive text toggles because users report frustration with forced modifications → reduce churn among power users.
+ 1 more prioritized moveThe counter-intuitive read
The keyboard's reliance on AI-driven predictive text is a liability, not an asset…
Read the full takeFeature gaps
Cloud clipboard synchronization (available in Microsoft SwiftKey) +1
Since the last report: Gboard is facing increased user friction due to aggressive AI-driven autocorrect and UI stability issues, leading to a shift in sentiment from general utility praise to specific complaints about forced predictive modifications.
Bottom line
Gboard defends its category lead through deep Android integration, but aggressive AI-driven autocorrect is alienating power users, so the PM must prioritize user-controlled predictive settings to prevent migration to rivals like SwiftKey.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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