For global internet users across all demographics, ranging from casual consumers to enterprise professionals requiring integrated cloud and AI tools.
Gboard - the Google Keyboard
Snapshot
Who is Google?
Organizing information and streamlining workflows through an AI-integrated ecosystem of productivity and utility tools.
Target audience
Portfolio
Free 8Last updated
Gboard - the Google Keyboard
vVARY
5mo ago
Publisher DNA
What defines Google?
Publisher DNA
Primary focus
AI-integrated productivity, utility, and media ecosystem with specialized business and health segments
Scale
scale-up
Target audience
Global internet users across all demographics, ranging from casual consumers to enterprise professionals requiring integrated cloud and AI tools.
Portfolio momentum
Extremely high development cadence with 465 releases in the last 6 months and 90% of the 70-app portfolio currently active.
Portfolio
What does Google ship?
Apps
8 apps analysed
Zero-cost, ad-free utility environment sustains high install volume
- Simple and functional clock interface provides reliable timekeeping for daily routines
- Alarm reliability issues post-update cause missed wake-up calls and daily frustration
Discovery feed UX is optimized for long-term style exploration
- Realistic clothing draping and movement physics provide a convincing preview of how items fit on the body
- Critical stability issues cause the application to crash immediately after launch or during the personalization flow
21-language library functions as a B2B distribution moat
- Multilingual support and voice-to-text accuracy facilitate seamless communication for diverse global user segments
- Aggressive predictive text and AI-driven autocorrect logic force unwanted changes to user input
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 3 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States3 / 3
- Brazil1 / 3
- Canada1 / 3
- Mexico1 / 3
Europe (9)
- France1 / 3
- Germany1 / 3
- Italy1 / 3
- Netherlands1 / 3
- Portugal1 / 3
›+4 more europe markets
- Spain1 / 3
- Sweden1 / 3
- Turkey1 / 3
- United Kingdom1 / 3
Asia-Pacific (7)
- Australia1 / 3
- India1 / 3
- Indonesia1 / 3
- Japan1 / 3
- Singapore1 / 3
›+2 more asia-pacific markets
- South Korea1 / 3
- Vietnam1 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
2
Negative apps
48/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Google compete with?
The rivals identified
Nemeses(1)
Both apps target Indian Railway commuters by offering free, offline-capable live train tracking and PNR status checks.
Contenders(12)
Both applications target users tracking live train movements, with the rival focusing on map visualization for enthusiasts while the source app targets Indian Railways commuters.
Leverages massive logistics and AI-driven 'Virtual Try-On' to capture fashion intent.
Both apps target Indian Railways commuters by offering free utilities for live train running status and PNR checks.
Both apps target Indian Railways commuters by offering free live train tracking and PNR status tools. The rival directly competes for the same search intent using a nearly identical name.
Direct feature overlap in Indian Railways transit tracking targets the exact same commuter audience at a free price point.
Both apps target railway commuters by offering free live train tracking and station schedules.
Both apps target Indian Railways commuters by providing live train tracking and station schedules.
Both apps provide free live train tracking utilities, though they serve entirely different geographic networks: Indian Railways and Amtrak.
Both apps target Indian Railways commuters by offering free live train tracking and PNR status checks. The rival uses a nearly identical name to capture the same search intent.
Both apps target Indian Railways commuters with free live train tracking and PNR status features, competing directly for the same search intent.
Directly competes with Google Clock's 'Bedtime' tab by offering superior sleep tracking and intelligent wake-up windows.
Both apps target Indian Railways commuters by offering free live train tracking and PNR status utilities.
Same space(27)
It targets the same Indian Railway passenger base by providing real-time logistics and booking status updates.
Focuses on personalized shopping feeds and fit-assistant tools for mass-market consumers.
Targets a design-focused audience that values animated, interactive themes over the neutral utility of Gboard.
My Card Wallet functions as a specialized utility for Blackhawk Network prepaid cardholders to provision funds into broader digital wallets.
Offers a high-frequency update cycle for aesthetic themes that appeals to users seeking more visual variety than Gboard provides.
Provides decorative text and symbol styling for social media profiles that Gboard does not natively support.
Provides a lightweight GIF recommendation engine for users who want quick access to visual content within their existing chat apps.
Enables content creation for users who want to produce original animated media rather than just searching for existing GIFs.
Focuses on exclusive visual assets for users who want to personalize their messaging beyond standard Unicode characters.
Provides a specialized reaction library that Gboard users access when the native search fails to deliver specific visual content.
Serves as a professional writing assistant for users who prioritize grammar and tone over the search-centric utility of Gboard.
Appeals to users seeking a highly personalized, ad-free typing environment that combines aesthetic themes with productivity tools.
Combines search and creation tools for users who want a single app for both finding and making animated content.
This app serves the German transit market, offering a broader multi-modal scope than the Indian Railways focus of the source app.
Apple Wallet acts as the primary credential hub for iOS users, creating a hardware-locked alternative to Google Pay's cross-platform approach.
Targets social media creators who prioritize aesthetic customization over the functional productivity focus of Gboard.
Addresses the specific language input needs of Khmer speakers that Gboard may not fully optimize for.
Focuses on social fashion discovery and user-curated style inspiration.
Provides a focused utility for sharing visual reactions that complements Gboard's broader, text-centric functionality.
Uses high-frequency AI-driven personalization to maintain engagement in the fast-fashion segment.
Offers an AI-driven writing experience for users who want adaptive learning and error correction beyond standard keyboard features.
Offers a streamlined GIF discovery interface for users who prefer a dedicated app over Gboard's integrated search.
Targets users who require advanced text generation capabilities that exceed Gboard's standard predictive text functionality.
Acts as the primary productivity alternative for power users who require cloud-based clipboard synchronization and AI-assisted writing tools.
Caters to privacy-conscious users who want animated content without the data-tracking associated with larger keyboard apps.
Serves as a media-focused extension for users who find Gboard's search interface insufficient for expressive messaging.
Captures the Japanese market through cultural localization that Gboard's global-first approach lacks.
New entrants(3)
Serves bilingual users who need efficient Pinyin input with a strict focus on local data processing.
Targets privacy-focused users who require on-device processing that avoids the cloud-based data patterns of Gboard.
It functions as a direct alternative for Indian Railway passengers by providing real-time running status and scheduling tools.
Frequently asked questions
How many apps does Google publish?
What kind of apps does Google make?
What is Google's top app?
In how many countries are Google's apps available?
What fed this analysis
- Apps analyzed:
- 70
- With full intel:
- 68
- With overview:
- 70
- Website scraped:
- yes
- Social presence:
- yes
