Tenor
For general mobile users seeking to enhance digital messaging with visual content and custom media.
GIF Keyboard
Snapshot
Who is Tenor?
Facilitating expressive digital communication by integrating searchable GIF and sticker libraries into mobile messaging workflows.
Target audience
Portfolio
Free 1Last updated
GIF Keyboard
v4.23
1.9y ago
Publisher DNA
What defines Tenor?
Publisher DNA
Primary focus
Communication utility · GIF and sticker search integration
Scale
indie
Target audience
General mobile users seeking to enhance digital messaging with visual content and custom media.
Signature Patterns
- •Focus on keyboard-integrated utility for messaging
- •User-generated content creation via GIF capture and sticker tools
- •Free-to-use model without complex in-app purchase tiers
- •Cross-device synchronization of custom media
Portfolio momentum
Released 1 update across 1 app in the last 6 months, indicating a stable, mature product lifecycle.
Portfolio
What does Tenor ship?
Apps
1 app analysed
Deep messaging platform integration provides high-frequency utility
- Extensive library of animated content provides diverse options for expressive text messaging
- Frequent application crashes during search and copy operations disrupt the messaging flow
Distributed across 13 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (3)
- Australia1 / 1
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does Tenor compete with?
The rivals identified
Nemeses(1)
With 20 releases in six months and a massive user base, this app directly competes for the same keyboard-integrated expression market.
Contenders(2)
Dominates the personalized avatar expression space, serving as a primary alternative for users seeking identity-based communication.
A dominant keyboard utility that captures the same 'expression-while-typing' intent through its integrated AI and media search features.
Same space(3)
Competes for the 'keyboard utility' real estate by offering aesthetic customization rather than media search.
Operates in the same media-search category but focuses on stickers rather than the full keyboard experience.
Provides a user-generated content platform for stickers, shifting the value from discovery to creation.
New entrants(1)
Shows high recent activity and targets the meme-creation niche, a key sub-segment of Tenor's audience.
The Analyst's Read
The bottom line on Tenor
Bottom line
Tenor has successfully transitioned from a standalone app to a foundational messaging utility through strategic keyboard integration. Their long-term viability is tied to maintaining these platform-level access points while continuing to scale their content library.
Frequently asked questions
How many apps does Tenor publish?
What kind of apps does Tenor make?
What is Tenor's top app?
In how many countries are Tenor's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no