Girls Hairstyles Step by Step is a free, ad-supported mobile utility that provides video-based hair styling tutorials for women and parents.
The App DNA
What makes this app unique?
The app removes the cognitive friction of learning complex hair designs by providing professional, step-by-step visual guidance in a single, free-to-access library.
For Individuals and parents seeking instructional content for DIY hair styling.
What does it look like?
Key features
Professional hairstylist-led guides that drive repeated sessions and expand ad-impression inventory.
Organized collections for various occasions that encourage browsing and increase ad-impression inventory.
How much does it cost?
The app operates as a free, ad-supported utility with no subscription or in-app purchase gates.
Velocity
Dormant developmentopaqueShow more...
The app has reached a zombie state, with no updates or feature releases in over 1,900 days. Development activity has been non-existent for several years, indicating the project is no longer actively supported. The last recorded update was a minor release focused on basic utility fixes.
Who built it?
Shivam Pandey
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Girls Hairstyles Step by Step
How's the Lifestyle market?
Girls Hairstyles Step by Step occupies a niche, static utility position in the Lifestyle category. The lack of updates for over 1,900 days signals a maintenance-only posture that prevents competitive scaling against active rivals.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Girls Hairstyles Step by Step
Where is it heading?
The lifestyle utility market is shifting toward interactive, community-driven content that requires frequent updates to remain relevant. Girls Hairstyles Step by Step remains exposed due to its static, outdated library, which will continue to lose ground to active competitors.
- The 1,922-day update gap indicates a total lack of active development, which erodes user trust and prevents long-term retention.
The SWOT
- Categorized tutorial library provides clear navigation for DIY styling
- Integrating user-generated content loops to drive organic discovery
Next best moves
Audit content library because the 5-year update gap renders styles obsolete → restore user trust
The counter-intuitive read
The app's long-term dormancy is its primary feature…
Read the full takeSince the last report: The product remains in a dormant state with no updates since June 2021, though the internal strategic outlook shifted from a recommendation to sunset the app to a proposal for a content library audit.
Bottom line
The lack of updates since 2021 indicates that Girls Hairstyles Step by Step is in maintenance mode, which limits its ability to retain users seeking current trends.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Girls Hairstyles Step by Step free to use?
Does the app receive new hairstyle tutorials regularly?
What are some alternatives for learning new hairstyles?
Sources
- [1] App Store, source
Report last updated