GoingOn is a local event discovery app for residents and visitors in Manhattan, Kansas, featuring a time-first feed and map-based navigation on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of checking multiple social media pages for local specials and events by centralizing them into a single, chronological feed.
For Residents, students, and visitors in Manhattan, Kansas looking for local nightlife, food specials, and community events.
What does it look like?
Key features
Events are sorted by chronological proximity, reducing friction for spontaneous discovery.
Business owners submit recurring events directly, creating a supply-side database that scales without manual curation.
Users view feeds and maps without signing in, maximizing top-of-funnel acquisition.
How much does it cost?
The app operates as a free utility, focusing on building a local network in Manhattan, KS before introducing potential monetization.
Velocity
Steady developmentsocial featuresUX improvementsShow more...
GoingOn: Local Events currently ships at a steady cadence, with two releases occurring over the last 40 days. The development team is actively expanding core functionality, specifically focusing on venue management and user account flexibility. The latest release demonstrates a clear shift toward improving the creator and user experience through new submission notifications and category consolidation. This stable pace suggests a consistent effort to refine the platform's utility for local event discovery.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate local event discovery features remove the need to manually scroll through multiple social media pages and account management features allow users to switch between profiles without signing out and back in.
How are ratings & reviews evolving?
What users say, by theme
- Local event discovery features remove the need to manually scroll through multiple social media pages
- Account management features allow users to switch between profiles without signing out and back in
- Venue owners can request access to their pages directly within the application interface
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for GoingOn: Local Events
How's the Lifestyle market?
GoingOn holds the #41 position in the US Events category. The lack of monetization signals a focus on building regional supply-side density over immediate revenue extraction.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for GoingOn: Local Events
Where is it heading?
The local discovery market is consolidating around apps that provide structured, real-time data rather than social-media-based feeds. GoingOn is well-positioned to capture the Manhattan, KS market by solving the specific pain point of event fragmentation, which will likely lead to high retention among local students and residents.
- The latest release introduced venue access requests, which incentivizes business owners to keep event data fresh, strengthening the supply-side database.
- The current monthly update cadence indicates active feature development rather than maintenance, supporting the app's role as a regional information hub.
The SWOT
- Venue-managed event submission creates a self-sustaining database
- Time-first feed reduces planning friction
- Expansion into other college towns with similar event-density needs
- Monetization via featured event placement for local businesses
Next best moves
Ship push notifications for saved events because it is a top retention lever for local discovery → increase daily session frequency
The counter-intuitive read
The single-city focus is a feature, not a bug…
Read the full takeBottom line
GoingOn successfully centralizes local event discovery by incentivizing business owners to maintain the feed, which creates a defensible regional hub. Scaling this supply-side model to additional college towns would unlock a repeatable growth loop that generic social platforms cannot replicate.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is GoingOn free to use?
Does GoingOn require an account to see events?
How does GoingOn compare to Facebook for finding events?
Is GoingOn available outside of Manhattan, KS?
Sources
- [1] App Store, source
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