GoingOn is a local event discovery app for Manhattan, KS, that provides a time-first feed of community happenings on iOS and Android.
The App DNA
What makes this app unique?
The platform removes the friction of account creation and algorithmic noise, allowing users to find immediate, non-ticketed local activities without navigating multiple social media platforms.
For Local residents, K-State students, and visitors in Manhattan, KS looking for immediate, non-ticketed, or recurring local activities.
What does it look like?
Key features
Events are sorted chronologically to reduce friction in finding immediate activities.
Local businesses can claim profiles and post events directly, creating a B2B pipeline for future services.
Users access full event details without mandatory sign-up, maximizing top-of-funnel acquisition.
How much does it cost?
GoingOn operates on a free model, focusing on building local density and business partnerships before introducing monetization.
Velocity
Maintenance developmentsocial featuresUX improvementsShow more...
GoingOn: Local Events currently operates at a maintenance cadence, with only one release shipped in the observed window. Development is focused on incremental UX improvements, such as account switching and venue access requests, alongside minor category renames. The current pace of one update every 22 days suggests a stable but slow development cycle. There is no evidence of a high-frequency live-ops strategy or rapid feature iteration.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate the app provides a simple and accessible interface for discovering local events in the immediate area.
How are ratings & reviews evolving?
What users say, by theme
- The app provides a simple and accessible interface for discovering local events in the immediate area
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for GoingOn: Local Events
How's the Events market?
GoingOn currently holds the #88 position on the US Events category chart. The platform's focus on local density in Manhattan, KS, differentiates it from broader, global event aggregators.
Read the market outlookThe rivals identified
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Key takeaways for GoingOn: Local Events
Where is it heading?
The local event discovery market is consolidating around platforms that provide the most accurate, real-time data. GoingOn is currently advantaged by its focus on Manhattan, KS, but must scale venue-side participation to remain relevant against broader social platforms.
- The latest release adds venue access requests, which creates a scalable path for business-driven content updates → increase feed density.
- Maintenance-level update cadence (one release every 22 days) suggests a lean team focused on core stability rather than rapid feature expansion.
The SWOT
- Account-free browsing maximizes top-of-funnel acquisition
- Time-first feed prioritizes immediate utility over engagement algorithms
- Expansion into other college towns using the venue-claim model
- Integration of ticketed-event partnerships for monetization
Next best moves
Audit venue-claim conversion rates because venue-side adoption is the primary data-density lever → increase feed freshness
+ 1 more prioritized moveThe counter-intuitive read
GoingOn's lack of social features is a strength, not a gap…
Read the full takeBottom line
GoingOn’s focus on immediate local discovery serves a clear niche, but the platform must prove it can sustain venue-side engagement to avoid becoming a static directory. Prioritizing venue-owner adoption will secure the data density required to displace incumbent social platforms.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is GoingOn free to use?
Do I need an account to use GoingOn?
How does GoingOn compare to Facebook Events?
Sources
- [1] App Store, source
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