Report updated Apr 20, 2026
Gojek
For daily commuters, busy urban professionals, and families in Indonesia and Singapore looking for an all-in-one solution for transportation, food, and financial errands.
Gojek is an established travel app that is free with in-app purchases. With a 4.4/5 rating from 6.6M reviews, it shows polarized user reception. Users particularly appreciate life-simplifying utility, though driver availability & fulfillment remains a common concern.
What is Gojek?
Current Momentum
v5.54 · 2d ago
ActiveGojek released a major redesign of the GoMart homepage in version 5.54, featuring new animations, Ramadan deals, and a dedicated parcel category.
Active Nemesis
Grab: Taxi Ride, Food Delivery
By Grab.com
Other Rivals
7-Day Rank Pulse 🇺🇸
TravelNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Integrates ride-hailing (GoRide, GoCar, GoBluebird) with public transport routing via GoTransit
Consolidates food delivery, logistics, grocery shopping, and bill payments into a single platform
Integrated digital wallet for payments, transfers, and PayLater credit services
On-demand delivery services for personal and business logistics needs
How much does it cost?
- Free app download with pay-per-use service fees
- Gojek PLUS subscription for recurring discounts on transactions
Monetizes through transaction commissions and service fees, supplemented by a subscription layer to drive user loyalty and frequency.
Who Built It?
Removing daily friction for Southeast Asian consumers through an integrated ecosystem of transport, logistics, and financial services.
Portfolio
2
Apps
What other apps does PT. GOTO GOJEK TOKOPEDIA TBK make?
Explore the full PT. GOTO GOJEK TOKOPEDIA TBK report
Portfolio breakdown, audience, momentum, and every app published by PT. GOTO GOJEK TOKOPEDIA TBK.
What do users think recently?
High confidence · Latest 100 of 6.6M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate life-simplifying utility and service speed, but report driver availability & fulfillment and mapping & technical reliability.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Gojek?
How's The Travel Market?
How does it evolve in the Travel market?
Rank progression
56 active rankings tracked — 30-day window
The rivals identified
The outtake for Gojek
Strengths to defend, gaps to attack
Core Strengths
- GoTo Ecosystem Synergy (Tokopedia integration)
- Hyper-local service variety (GoTransit, GoBluebird)
- Massive established partner network in Indonesia
Critical Frictions
- GoFood fulfillment delays and driver matching issues
- Mapping inaccuracies leading to navigation friction
- Unresponsive customer support for dispute resolution
Growth Levers
- Deepen Tokopedia integration to increase switching costs
- Adopt transparent or bid-based pricing to counter inDrive
- Expand into heavy-duty logistics to compete with Lalamove
Market Threats
- Grab's superior regional ubiquity for international users
- Zero-commission models from TADA attracting driver supply
- Declining user sentiment regarding core service reliability
What are the next best moves?
Optimize GoFood driver assignment logic
High-frequency complaint regarding 2-hour delivery delays and multiple driver reassignments is a primary churn driver.
Audit and update mapping data for secondary roads
Users report mapping inaccuracies ('Gang meleset') as a critical technical failure affecting both drivers and customers.
Revamp CS dispute resolution workflow
Medium-frequency complaints cite an inability to reach support and lack of follow-up on location-based refund issues.
Feature Gaps vs Competitors
- Regional cross-border ubiquity (available in Grab but limited in Gojek)
- Bid-based fare negotiation (available in inDrive but absent here)
- Heavy-duty vehicle logistics like vans/trucks (available in Lalamove but absent here)
- Advanced insurance and investment integrations (available in Grab but absent here)
Key Takeaways
Gojek remains the Indonesian market leader through its GoTo ecosystem, but its core utility is being eroded by operational failures in food delivery and mapping. To defend against Grab's regional scale and inDrive's pricing disruption, the PM must prioritize fulfillment reliability and technical accuracy over new feature expansion.
Where Is It Heading?
Declining
Frustrated user base reporting GoFood fulfillment failures and mapping errors — impacts core reliability.
Launch of Gojek PLUS subscription — indicates active investment in user loyalty and retention.
Version 5.56 focused on bug fixes — suggests a shift toward maintenance and stability over innovation.