Good Food: Recipe Finder is a culinary utility app for iOS providing expert-tested recipes, meal planning, and grocery list management.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Magazines & Newspapers
Sentiment
4.7
775 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to reduce the cognitive load of daily meal planning and ensure cooking success via tested instructions.
For Home cooks looking for structured meal planning, budget-friendly recipes, and expert-tested culinary guidance.
What does it look like?
Key features
Prevents device sleep during preparation, serving as a primary retention tool that reinforces the app as a daily kitchen utility.
Organizes ingredients from meal plans into categorized lists, creating high switching costs by centralizing household logistics.
Gates 1,000+ exclusive recipes behind a £24.99/year subscription, acting as the primary conversion lever for power users.
How much does it cost?
Subscription model anchored by exclusive content and planning tools, with periodic introductory offers to drive acquisition.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately one release every 17 days, placing it in the maintenance tier. The development trend is stable but limited to minor technical adjustments. The publisher provides opaque release notes, offering no visibility into specific feature development or roadmap progress. The app currently lacks evidence of live operations or significant feature updates.
Who built it?
Immediate Media Company
9 apps tracked · Magazines & Newspapers
BBC Gardeners’ World Events
HistoryExtra Magazine
Baby weaning and recipes
Good Food Magazine
Good Food Show Events
olive Magazine - Food & Drink
BBC Gardeners’ World Magazine
Festival of QuiltsUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate extensive recipe library provides reliable and varied cooking inspiration for both beginners and experienced home cooks and step by step instructions with visual aids help users execute complex recipes with high success rates.
How are ratings & reviews evolving?
What users say, by theme
- Extensive recipe library provides reliable and varied cooking inspiration for both beginners and experienced home cooks
- Step by step instructions with visual aids help users execute complex recipes with high success rates
- Cook mode feature allows for hands free recipe following which improves the kitchen experience for users
- Subscription paywall blocks access to all content which users describe as a deceptive bait and switch tactic
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Good Food: Recipe Finder
How's the Magazines & Newspapers market?
Good Food: Recipe Finder maintains a 4.74 rating across 775 ratings, indicating a satisfied core despite recent technical instability. The subscription-only access model creates a high barrier to entry compared to ad-supported recipe apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Good Food: Recipe Finder
Where is it heading?
The recipe app market is consolidating around high-utility tools, and Good Food's reliance on a rigid paywall leaves it vulnerable to churn if technical performance does not improve. Stabilizing the core access flow is the necessary precondition for any further feature expansion or growth initiatives.
- Technical instability (server timeouts, login loops) prevents access to paid content, which directly erodes subscriber trust and retention.
- The expert-tested recipe library remains a strong differentiator that sustains a 4.74 rating among the core user base.
The SWOT
- Cook mode functionality creates a daily-use habit
- Expert-tested content provides a defensible barrier
- Adding imperial measurement toggles expands US market
- Bundling ingredients for multiple recipes increases utility
Next best moves
Rebuild login and authentication flow because users report being stuck in loops → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The aggressive paywall is not just a monetization…
Read the full takeSince the last report: The report shows a shift toward prioritizing technical stability and authentication fixes to protect subscription revenue, while refining the brand positioning.
Bottom line
Good Food: Recipe Finder maintains a high-quality content library but risks its subscription revenue through technical instability and an overly restrictive paywall, so the PM must prioritize fixing login loops and server timeouts to stabilize the paid user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated