MARLVEL

Good Housekeeping UK vs its rivals

Side-by-side comparison against Good Housekeeping UK's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Good Housekeeping UK
This App
Toronto Life Magazine
Nemesis
Cotswold Life Magazine
Contender
Yours: Craft, Stories, Recipes
Contender
Margriet
Contender
Maxim Magazine US
Contender
Siddur Chabad – Annotated
Peer
BookBuddy: Book Tracker
Peer
Popular SG
Peer
Reading Journey: Book Tracker
Peer
Core Identity
DeveloperHearst Communications, IncorporatedPocketmags.comNewsquestBauer Media (Publishing)DPG Media ServicesMaxim Inc.Chabad.org Jewish AppsKimico, Ltd.Popular HoldingsVinh Dinh
CategoryLifestyleLifestyleLifestyleMagazines & NewspapersLifestyleLifestyleLifestyleBookLifestyleBook
PlatformiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOSiOSAndroidiOSiOS, AndroidiOS
Store Metrics
Rating4.8 / 54.5 / 55.0 / 54.8 / 55.0 / 54.6 / 54.5 / 54.8 / 54.7 / 54.7 / 5
Ratings Count731901611087413,9422982
PriceFreeFreeFreeFreeFreeFree$5.99FreeFreeFree
Release DateOct 13, 2011Jan 14, 2014Jan 10, 2012Aug 4, 2015Feb 1, 2022Aug 27, 2011Jan 2, 2018Oct 9, 2010Dec 11, 2018Oct 22, 2025
Last UpdatedJun 13, 2025Jul 18, 2025Aug 9, 2024Sep 23, 2025Apr 30, 2026Aug 5, 2020Sep 9, 2025May 17, 2026May 4, 2026Apr 8, 2026
Sentiment & Reviews
Sentiment-------excellent-positive
Score-------85/100-75/100
Praises-------
  • Barcode scanning functionality significantly reduces the time required to catalog large personal book collections
-
  • Emotional journey tracking and book graveyard features provide a unique and personalized reading experience
Complaints-------
  • Aggressive in-app review prompts interrupt user workflows and degrade the overall experience after completing actions
-
  • Inaccurate book search and database lookup failures prevent users from tracking their current reading
Requests-------
  • Advanced sorting and filtering options for personal tags and series tracking would improve library management
-
  • Data import capabilities from external reading platforms would reduce manual entry for power users
Strategic Intel
Strengths
  • Triple-tested recipe library functions as a unique B2B distribution barrier
  • National Treasure brand status sustains organic install velocity
-
  • Hyper-local content curation creates a high-intent audience segment
  • Archive access provides long-term value for regional enthusiasts
-
  • Established brand trust within the Dutch lifestyle demographic
  • Daily retention loops via horoscope and puzzle integration
  • Legacy brand identity sustains organic interest
  • Tiered subscription model provides clear flexibility
-
  • One-time purchase model creates a clear value proposition against subscription-heavy rivals
  • Barcode scanning engine minimizes data entry friction for large collections
-
  • Emotional journey mapping creates a unique, non-competitive habit loop
  • DNF Graveyard provides a distinct, humanizing differentiator
  • Aesthetic UI design appeals to the cozy-reading demographic
Weaknesses
  • Flat-rate subscription pricing lacks tiering for price-sensitive segments
  • Library-only content model limits daily active usage
-
  • Single-rating count on iOS signals low active engagement
  • Lack of daily interactive utility limits retention
  • No free-trial entry point
-
  • Single-rating count indicates low digital adoption
  • Lack of offline reading mode limits utility
  • No feature updates since 2020
  • Lack of free trial mechanism
-
  • Aggressive review prompts degrade the user experience
  • Lack of native household sharing forces redundant purchases for families
-
  • Inaccurate book search database lookup failures
  • Persistent widget display bugs
  • Lack of batch-import capabilities for power users
Pricingsubscriptionsubscriptionsubscriptionfreefreemiumsubscriptionpaidfreemiumfreefreemium
MomentumMaintenance-Zombie-MaintenanceZombie-MaintenanceIntenseIntense
Update Cadence5 versions, 3 majors/6mo, ~102d avg-2 versions, ~7d avg-1 versions, 1 majors/6mo5 versions, 2 majors/6mo, ~311d avg-3 versions, 1 majors/6mo, ~57d avg5 versions5 versions

Compare Good Housekeeping UK head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Good Housekeeping UK, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0