Greeting Cards App vs its rivals

Side-by-side comparison against Greeting Cards App's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Hearts
Peer
Core Identity
DeveloperSublime applications pty limitedAppleHenry GlendeningDiveo MediaDiveo Media
CategorySocial NetworkingStickersStickersStickersStickers
PlatformiOSiOSiOSiOSiOS
Store Metrics
Rating4.6 / 54.4 / 50.0 / 54.6 / 53.4 / 5
Ratings Count2,63822901716
PriceFreeFree$0.99FreeFree
Release DateNov 28, 2012Jun 29, 2016Sep 18, 2016Apr 28, 2022Dec 11, 2016
Last UpdatedJan 7, 2021Sep 13, 2016Apr 28, 2026Apr 28, 2022Dec 11, 2016
Sentiment & Reviews
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Strategic Intel
Strengths
  • Extensive library of tens of thousands of assets sustains organic discovery.
  • Native iMessage integration provides a zero-friction user experience
  • High-quality animated assets offer immediate value without user-side generation effort
  • Native iMessage integration provides immediate access to the user's existing communication flow.
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Weaknesses
  • Zero feature updates since early 2021 creates technical debt.
  • Content library has remained static since 2016
  • Zero monetization or in-app purchase gates limit long-term sustainability
  • Static assets lack the visual engagement of animated or customizable sticker sets.
  • $0.99 price point acts as a barrier compared to free, ad-supported alternatives.
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Pricingfreemiumfreepaidfreefree
MomentumZombieZombieMaintenance--
Update Cadence1 versions1 versions1 versions--

Compare Greeting Cards App head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Greeting Cards App, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0