Report updated Jun 7, 2026
Habitissimo para profesionales
For home improvement and construction professionals seeking a steady stream of validated project leads.
Habitissimo para profesionales is a struggling business app that is free with in-app purchases. With a 2.9/5 rating from 4.5K reviews, it struggles with user retention. Users particularly appreciate the application provides a functional interface for professionals to connect with potential clients seeking services, though professionals report paying for low-quality or non-existent leads that fail to convert into actual work remains a common concern.
What is Habitissimo para profesionales?
Habitissimo para profesionales is a lead-generation marketplace for construction and renovation contractors on iOS and Android.
Professionals hire the platform to source project leads, but the pay-per-lead model creates a financial risk that necessitates a pivot to higher-trust, conversion-focused workflows.
Current Momentum
v4.5 · 1mo ago
Maintenance- Ships minor help screen improvements.
- Maintains stagnant lead-quality feedback.
Active Nemesis
ServiceMarket
By ServiceMarket
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Filters and delivers job requests based on user-defined geographic zones and trade specializations
Enables one-click communication with potential customers without platform-mediated intermediaries
Provides access to verified customer requests for home improvement and construction projects
How much does it cost?
- Free app download
- Pay-per-lead model for job requests
Monetization relies on a transactional pay-per-lead model rather than recurring subscriptions, removing long-term commitment barriers for contractors.
Who Built It?
Habitissimo
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Habitissimo make?
What do users think recently?
High confidence · Latest 60 of 116 total reviews analyzed · Based on 116 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate the application provides a functional interface for professionals to connect with potential clients seeking services, but report professionals report paying for low-quality or non-existent leads that fail to convert into actual work and customer support and refund processes are perceived as unresponsive or unhelpful when disputes arise.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Habitissimo para profesionales?
Where is it available?
Localized markets (2)
How's The Business Market?
How does it evolve in the Business market?
Habitissimo holds a #183 Free Business rank in Spain and #172 in Chile, but the 2.9 average rating across platforms signals that current lead-gen value does not justify the cost-per-lead for the professional base.
Rank progression
3 active rankings tracked — 30-day window
Which niche is Habitissimo para profesionales in?
to find home improvement work leads
Explore the full Home Decor Marketplaces niche
Every app in this space — 17 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Houzz is the primary nemesis because it dominates the home renovation marketplace by combining professional lead generation with high-engagement consumer design tools.
Contenders(4)
Swimply competes for the homeowner's attention by monetizing private residential assets through a high-frequency booking model.
Havenly competes for the same home-improvement budget by offering professional design services and AI-driven recommendations.
Livspace competes by managing the end-to-end renovation project lifecycle rather than just connecting leads.
ServiceMarket competes by offering a multi-category marketplace that captures home service demand beyond just renovations.
Same space(3)
Occupies the home security and monitoring space, competing for the same 'home management' screen time.
Differentiators
- Aggressive feature deployment including human detection and cloud storage keeps users engaged within the app
- Focuses on DIY-friendly smart home security, effectively bypassing the need for professional contractor intervention
Competes for the homeowner's digital attention by providing utility and energy management for home infrastructure.
Targets the property management and smart building sector, overlapping with the professional side of home services.
Compare Habitissimo para profesionales against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Habitissimo para profesionales
Strengths to defend, gaps to attack
Core Strengths
- Specialized construction-trade lead database provides a focused supply-side network.
Critical Frictions
- 2.87 rating on Android indicates persistent technical regressions.
- High cost-per-lead without conversion guarantees drives churn.
Growth Levers
- Implementing a fixed-fee subscription model could stabilize revenue.
Market Threats
- ServiceMarket's booking-first model captures higher-intent homeowners.
What are the next best moves?
Audit lead-verification logic because high-frequency complaints cite fake or unresponsive contacts → improve lead-conversion rate
Top complaint theme is paying for low-quality or non-existent leads.
Trade-off: Pause the UI-refresh sprint — lead quality is a higher churn risk than interface polish.
Ship a fixed-fee subscription pilot because users explicitly request alternatives to per-lead pricing → increase professional retention
User requests for a fixed-fee model are a top-cited sentiment theme.
Trade-off: Deprioritize the new geographic-filter feature — subscription revenue stability is more critical than market expansion.
A counter-intuitive read
The platform's low rating is not a failure of the UI, but a feature of the pay-per-lead model: the app is designed to sell leads, not to ensure project success.
Feature Gaps vs Competitors
- Real-time booking features (available in ServiceMarket but absent here)
Key Takeaways
Habitissimo provides a necessary lead-gen bridge for contractors, but the pay-per-lead model creates a trust deficit that drives churn, so the PM must prioritize lead-verification transparency to stabilize the professional base.
Where Is It Heading?
Declining
The home-improvement marketplace is shifting toward integrated booking and higher-intent lead models, leaving Habitissimo's passive lead-gen approach exposed to churn. Unless the platform addresses the lead-quality trust gap, it will continue to lose professional users to competitors that offer guaranteed conversion.
Persistent complaints regarding fake leads and unresponsive support erode trust, which directly correlates with the declining sentiment score.
Technical regressions in the latest build (notification bugs, feed refresh issues) hinder daily usage, compounding the existing professional frustration.