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Haema Diary vs its rivals

Side-by-side comparison against Haema Diary's closest competitors: identity, store metrics, ratings & sentiment, and strategic intel.

Haema Diary
This App
EMMO - 日记与笔记
Nemesis
Cherish - diary with 7 formats
Contender
YOUKAMI
Contender
一叶日记·极简卡片心情记录日记
Contender
Doing Doing
Contender
Motivational Quotes +
Peer
JuJo: Creative Journal & Diary
Peer
DrawMyToday - AI Picture Diary
Peer
Mood Board Maker: Visus
Peer
Core Identity
DeveloperJiwon LeeEMMO Corp.Gaeun LeeNOTEGG Corp.荣九 蔡Chaehui SeoHoang NguyenDev2ACHANHO LEEHAPPUS LLC
CategoryLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyle
PlatformiOSiOSiOSiOSiOSiOSiOSiOS, AndroidiOSiOS
Store Metrics
Rating4.1 / 54.8 / 54.7 / 54.8 / 54.7 / 54.6 / 54.7 / 54.6 / 54.3 / 54.7 / 5
Ratings Count5228,97527771097150166204
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 20, 2022Apr 17, 2020Aug 24, 2022Feb 20, 2017Jun 5, 2022Sep 26, 2020Jan 11, 2020Sep 26, 2025Aug 16, 2023Dec 26, 2023
Last UpdatedJun 21, 2026Apr 28, 2026Dec 14, 2025Apr 19, 2024Jun 28, 2026Jun 20, 2026Oct 30, 2023Mar 27, 2026Jun 7, 2026Jun 9, 2026
Sentiment & Reviews
Sentimentmixed------mixedterrible-
Score45/100------50/10010/100-
Praises
  • Simple and cute aesthetic design makes daily journaling feel satisfying and approachable for casual users
  • Integrated book and movie tracking provides a unique value add beyond standard mood journaling
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  • Friendly aesthetic and creative journal customization tools appeal to beginners in the writing space
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Complaints
  • Persistent application crashes during long entries cause significant data loss and user frustration
  • Lack of cloud synchronization prevents seamless transition between multiple devices for active users
  • Connectivity errors prevent users from adding books or movies to their personal logs
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  • Aggressive paywalling of core features limits the experience for non-paying users post-update
  • Difficult object placement controls hinder the precision of journal layout design
  • Aggressive advertisement frequency prevents users from accessing the core daily journaling and illustration features
  • Lack of creative drawing tools forces reliance on automated illustration features for daily entries
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Requests
  • Home screen widgets would allow for quicker access and more frequent daily engagement
  • Expanded media support including video uploads and additional categories like television shows
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  • Image editing tools like cropping or erasing are needed for better journal composition
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Strategic Intel
Strengths
  • Local-only storage serves as a trust-based acquisition hook
  • Minimalist aesthetic drives daily habit formation
  • Integrated media logging increases time-on-app
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  • Poetic leaf metaphor provides a unique narrative structure for daily entries
  • Minimalist UI design reduces cognitive load compared to feature-heavy competitors
  • Bullet journal task states provide a familiar, low-friction workflow for productivity-focused users.
  • Image export sharing functions as a visual referral mechanism for social growth.
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  • Creative canvas tools enable artistic expression
  • Massive sticker and image library drives engagement
  • Generative AI visual output provides a personalized creative record
  • Free-form canvas enables complex creative projects that lock in power users
Weaknesses
  • Persistent crashes cause data loss
  • Lack of cloud synchronization prevents device switching
  • Connectivity errors block media database access
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  • Lack of monetization gates limits capital for aggressive feature development
  • Minimalist feature set risks churn when users seek advanced multimedia or AI-driven insights
  • Manual-entry requirement creates high friction compared to automated logging competitors.
  • Lack of cross-platform synchronization limits utility for power users.
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  • Aggressive paywalling limits free-tier utility
  • Difficult object placement controls hinder layout precision
  • Aggressive ad frequency blocks core utility
  • Lack of manual drawing tools limits creative expression
  • Manual creation workflow creates high friction for casual users compared to automated rivals
Pricingfreemium-freefreemiumfreefreesubscriptionfreemiumfreefreemium
MomentumMaintenance-Steady-MaintenanceMaintenance-MaintenanceMaintenanceMaintenance
Update Cadence1 versions-5 versions-1 versions, 1 majors/6mo1 versions, 1 majors/6mo-1 versions, 1 majors/6mo1 versions1 versions, 1 majors/6mo

Compare Haema Diary head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Haema Diary, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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