HAIR is a digital magazine app providing hair and beauty styling content for the Indian market on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
1.0
1 reviews
Nemesis
Robb Report Magazine
The App DNA
What makes this app unique?
Users hire the app for professional hair and beauty insights from industry experts, but the static format fails to meet the demand for personalized, actionable style guidance.
For Individuals in India interested in professional hair styling, beauty trends, and celebrity fashion.
What does it look like?
Key features
Articles featuring dermatologists, make-up artists, and international stylists
Access to digital magazine content via recurring billing
Curated articles covering make-up tips, skincare, and product launches
How much does it cost?
Subscription model anchored at $4.99 annually, utilizing auto-renewal to maintain recurring revenue.
Velocity
Dormant developmentopaqueShow more...
The development of HAIR has effectively ceased, with no recorded updates in the last 9 years. The most recent release occurred on February 17, 2026, but it lacks any release notes or identifiable feature changes. Given the extreme gap between the 2017 release and the current date, the app is classified as a zombie project with no active development momentum.
Who built it?
Magzter
13+ apps tracked · Lifestyle
Business Today Malaysia
Tatler Hong Kong
Coches Revista
Outlook
Ekonomist Dergisi
Open Source For You
Beijing Review
Fibre2Fashion
Pratiyogita Darpan English
Chanakya Ni Pothi Gujarati
GoodHomes
KickoffUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for HAIR
How's the Lifestyle market?
The app occupies a niche lifestyle segment in India, but the lack of engagement (1 rating) relative to established competitors like Harper's Bazaar India signals a failure to convert editorial authority into digital product adoption.
Read the market outlookThe rivals identified
By PMC
Robb Report competes for the same premium lifestyle-focused reader demographic, leveraging high-end editorial content to capture the attention of affluent consumers.
- Offers an exclusive RR1 membership club that provides high-net-worth individuals with unique luxury lifestyle experiences
- Features a proprietary 'Vault' digital archive that creates significant long-term value for legacy magazine subscribers
Glamour Magazine (UK)Contender
Harper's Bazaar IndiaContender
Marie Claire FranceContender
Cosmopolitan Magazine FranceContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for HAIR
Where is it heading?
The lifestyle magazine market is consolidating around interactive, personalized platforms that offer more than just digital replicas of print media. HAIR remains exposed to disruption because its static content model cannot compete with the utility of AI-driven beauty tools, so the PM must shift focus to interactive features to remain relevant.
- The lack of feature updates over several years suggests the app is in maintenance mode, which erodes competitiveness against active lifestyle platforms.
- The entry of AI-native beauty apps pulls user attention away from static editorial content, accelerating the decline of traditional magazine-style apps.
The SWOT
- Editorial heritage via HAIR UK tradition
- Expert stylist network provides high-quality content
- Integrate AI-based style recommendations
- Develop a community-driven beauty club
Next best moves
Ship interactive style-quiz feature because static content lacks utility → increase session duration
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest risk is its editorial heritage…
Read the full takeFeature gaps
Offline reading mode (available in Glamour Magazine UK) +2
Since the last report: The app's competitive strategy has shifted from content-volume expansion to a focus on interactive utility and offline access to counter AI-native competitors.
Bottom line
HAIR maintains editorial authority through expert partnerships, but the static digital format is losing relevance to interactive, AI-driven beauty tools, so the PM must prioritize interactive features to prevent total churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated