Hairstyle Tutorials by Bespoke
Hairstyle Tutorials by Bespoke is a video-based styling guide app for salon clients on iOS.
The App DNA
What makes this app unique?
The app removes the friction of booking salon appointments by integrating scheduling directly into the self-styling content flow.
For Salon clients and individuals seeking DIY hair styling instructions.
What does it look like?
Key features
Library of over 50 video guides for self-styling hair. Revenue link: Content library serves as the primary engagement hook to drive salon appointment bookings.
Content organized into specific groups including buns, ponytails, curls, and waves. Revenue link: Reduces time-to-content, increasing session efficiency and likelihood of repeat usage.
In-app functionality to book appointments, call the salon, and locate the physical storefront. Revenue link: B2B partnership, direct conversion of app users into salon service revenue.
How much does it cost?
The app operates as a free utility to support the physical salon business rather than as a standalone monetized product.
Velocity
Dormant developmentShow more...
Hairstyle Tutorials by Bespoke has seen no development activity for 2,763 days. With only a single version ever released and no updates in over seven years, the app is effectively abandoned. There is no evidence of ongoing maintenance, feature development, or live operations.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hairstyle Tutorials by Bespoke
How's the Entertainment market?
Hairstyle Tutorials by Bespoke occupies a niche utility space for salon clients, with no recent updates since 2019. The lack of active development limits its ability to compete with modern, algorithm-driven beauty content platforms.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Hairstyle Tutorials by Bespoke
Where is it heading?
The outlook for Hairstyle Tutorials by Bespoke is stagnant, as the lack of development since 2019 prevents the app from maintaining parity with modern mobile standards. The PM should treat this as a sunset candidate to protect the brand from technical failure.
- The 2,763-day update gap signals total abandonment, which will eventually trigger store removal as OS requirements evolve beyond the current build.
The SWOT
- Salon booking integration provides a direct conversion path for physical service revenue
- Localized content updates could re-engage the existing user base if the salon business remains active
Next best moves
Sunset the app because the 2,763-day update gap renders it a liability → reduce brand risk
The counter-intuitive read
The app's extreme dormancy is a competitive advantage in the niche salon-utility space…
Read the full takeBottom line
Hairstyle Tutorials by Bespoke functions as a legacy brand-loyalty tool, but the 2,763-day update gap suggests the app is effectively a zombie asset that requires a decision on whether to maintain or sunset the storefront integration.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated