Report updated Jun 22, 2026
Halloween Photo Booth 2017
For casual mobile users looking to create and share themed Halloween-inspired photography.
Halloween Photo Booth 2017 is an established photo & video app that is completely free. With a 3.4/5 rating from 5 reviews, it shows polarized user reception.
What is Halloween Photo Booth 2017?
Halloween Photo Booth 2017 is a casual photo editing app for iOS that allows users to add holiday-themed stickers to images.
Users hire this app for rapid, low-effort seasonal content creation, avoiding the complexity of professional editing suites.
Current Momentum
v3.0
- No feature updates since 2017.
- Maintenance-mode status limits user acquisition.
Active Nemesis
Picsart AI Photo Editor, Video
By PicsArt
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Includes a variety of Halloween-themed assets such as pumpkins, ghosts, night birds, and skulls.
Allows users to see how stickers fit onto the frame while taking the photo.
Optimized for both iPad screen sizes and iPhone or iPod Touch portability.
Supports direct sharing via email, social media platforms, and AirPrint.
How much does it cost?
The app operates on a free model, likely relying on ad inventory for monetization.
Who Built It?
UAB Target Works
Providing digital versions of traditional board games and seasonal lifestyle tools. They focus on accessible, rule-based gameplay and holiday-themed utility.
Portfolio
13
Apps
What other apps does UAB Target Works make?
Dama - Online
Christmas Countdown 2026!
Stickers Photo Booth: Try Antlers and Bunny Ears!
Christmas Photo Booth 2017
Checkers!!
Shopping List 2024
Explore the full UAB Target Works report
Portfolio breakdown, audience, momentum, and every app published by UAB Target Works.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Halloween Photo Booth 2017?
Where is it available?
Localized markets (1)
How's The Photo & Video Market?
Market outlook for this category
Available very soon
Which niche is Halloween Photo Booth 2017 in?
to create and share themed halloween photos
Explore the full Photography Editors niche
Every app in this space — 164 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Picsart dominates the photo editing space by offering a comprehensive AI-driven suite that directly competes with the target's niche sticker-based Halloween functionality.
Differentiators
- Advanced AI-driven generative tools provide creative capabilities far beyond simple static sticker overlays.
- Massive cross-platform ecosystem and social network create a strong network effect target app lacks.
- Frequent feature updates and AI integration keep the product relevant in a rapidly evolving market.
Head to head
The target app cannot compete on feature breadth; it should pivot to a 'seasonal utility' model or focus on hyper-niche, low-friction holiday content.
Contenders(4)
This app competes by offering stylized artistic transformations, serving as an alternative for users looking to modify photos beyond simple stickers.
Differentiators
- Focuses on artistic filters rather than thematic stickers, appealing to a slightly different aesthetic preference.
- Minimalist feature set keeps the user interface clean but lacks the seasonal engagement hooks.
Competes for the same user attention by offering specialized, location-based aesthetic filters that occupy the same 'niche photo utility' category.
A direct functional competitor that targets the exact same Halloween-themed photo editing use case with more modern AI features.
This app mirrors the target's seasonal 'photo-bombing' utility model, focusing on holiday-specific assets rather than general editing.
Differentiators
- Targets a different seasonal niche, demonstrating the viability of holiday-specific photo utility apps.
- Simple, single-purpose design avoids the complexity of general-purpose photo editors.
Same space(3)
Relates to the target through its use of stickers and 3D brushes, though it is positioned more as a creative toy than a photo editor.
Differentiators
- Includes a 3D brush and iMessage sticker pack, expanding utility beyond just the camera app.
- Safari mode and microapp functionality provide a more gamified experience than standard photo booths.
Competes for the same casual photography market by offering specialized lens effects and vintage-style photo processing.
Shares the 'novelty camera' space by using real-time distortions and filters to change the appearance of subjects in photos.
Compare Halloween Photo Booth 2017 against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Halloween Photo Booth 2017
Strengths to defend, gaps to attack
Core Strengths
- Niche focus on Halloween-specific content provides a faster, simpler experience for seasonal users
- Lightweight architecture avoids the bloat found in massive editing suites
Critical Frictions
- No feature updates since 2017
- 3.4 rating on only 5 reviews signals lack of user engagement
- Reliance on static stickers limits creative ceiling
Growth Levers
- Education partnerships for seasonal school projects
- Expansion into other holiday niches to build a year-round utility portfolio
Market Threats
- AI-driven editors like Picsart absorbing sticker-based functionality
- Lack of modern ARKit support makes the app feel dated compared to new entrants
What are the next best moves?
Sunset the app because it lacks feature updates since 2017 → reduce maintenance overhead
The app has not been updated since 2017 and lacks the feature velocity to compete with modern camera utilities.
Trade-off: Development capacity is redirected to high-growth projects — no major lever displaced.
A counter-intuitive read
The app's greatest weakness, its lack of updates since 2017, is also its only moat: it provides a predictable, unchanging experience for users who reject the complexity of modern AI-driven editors.
Feature Gaps vs Competitors
- AI-driven background removal (available in Picsart but absent here)
- AR-based environmental effects (available in Stories AR but absent here)
- Real-time cinematic filters (available in CINEMA24 but absent here)
Key Takeaways
The app serves a narrow seasonal niche but lacks the feature velocity to survive against modern AI-driven editors, so the PM should sunset the product to reallocate engineering resources to higher-growth assets.
Where Is It Heading?
Declining
The market for casual photo editing is consolidating around AI-driven platforms that offer more creative depth than static sticker overlays. Without a pivot to modern AR or generative features, this app will continue to lose relevance as its 2017-era feature set becomes increasingly obsolete.
Lack of feature updates since 2017 signals the product is in maintenance mode, which accelerates churn as users migrate to modern, AI-capable alternatives.
The absence of ARKit support prevents the app from competing with modern camera utilities, which erodes its relevance in the current photo-editing market.