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Heads Up! vs its rivals

Side-by-side comparison against Heads Up!'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Heads Up!
This App
Headbands: Charades Party Game
Nemesis
Ya Tu Sabes
Contender
Charades party game
Contender
Imagem & Ação
Peer
Imagem & Ação Pro
Peer
Juego de Mímica PRO
Peer
Juego de Mímica
Peer
Tea Talks
New Kid
Play HD Movies & TV on STREAM
New Kid
Core Identity
DeveloperWarner Bros.David KadlcekVisibility MediaRTA Apps LtdCleto MayCleto MayCleto MayCleto MayNatalia ShuvaevaMoviezz Box Serum
CategoryGamesGamesGamesGamesEntertainmentEntertainmentGamesGamesEntertainmentVideo Players & Editors
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOSiOSiOSAndroid
Store Metrics
Rating4.8 / 54.6 / 54.4 / 55.0 / 50.0 / 50.0 / 50.0 / 50.0 / 50.0 / 53.7 / 5
Ratings Count287,59231,67836130000010
PriceUSD1.99FreeFreeFreeFree$7.99$4.99FreeFreeFree
Release DateMay 2, 2013Sep 1, 2018Nov 19, 2020May 5, 2017Feb 23, 2023Jul 27, 2023Dec 17, 2023Dec 11, 2023Aug 20, 2025Apr 17, 2026
Last UpdatedJun 26, 2026Apr 10, 2026Mar 17, 2021Jun 13, 2023Jun 23, 2025Jul 27, 2023Dec 17, 2023Dec 18, 2023Aug 20, 2025Apr 30, 2026
Sentiment & Reviews
Sentiment-negativemixed-------
Score-35/10030/100-------
Praises-
  • Core gameplay loop provides an entertaining social experience during casual gatherings and travel
  • Core gameplay mechanics provide an enjoyable experience for casual users during short sessions
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Complaints-
  • Aggressive paywalling and subscription costs limit access to the majority of game categories
  • Complex game mechanics create a steep learning curve for new players entering the app
  • Monetization pressure feels intrusive and limits the value proposition for casual players
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Requests-
  • Expansion of free content categories to reduce reliance on paid subscriptions
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Strategic Intel
Strengths
  • Celebrity-backed brand identity drives organic viral adoption
  • Motion-sensing mechanic creates a distinct, high-energy physical interaction
  • Video-sharing loop turns gameplay into social content
  • High-density social interaction via pass-the-phone mechanics
  • AI-driven content generation lowers deck expansion costs
  • Organic social proof via shared gameplay clips
  • Culturally-specific content library creates a niche identity
  • In-game video recording enables organic social-media viral loops
  • Minimalist interface lowers barrier to entry
  • YouTube integration provides unique visual aid
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Weaknesses
  • $1.99 iOS entry price limits casual acquisition
  • Lack of native team-based competitive modes
  • No integrated video chat for remote play
  • High-cost subscription gating limits free-tier engagement
  • Recurring billing complaints drive negative sentiment
  • 0.47★ rating gap between iOS and Android
  • $2.99/month subscription gate for content
  • Complex ruleset creates a steep learning curve
  • 1.18★ rating gap between iOS and Android
  • Maintenance-mode update cadence on iOS
  • Static content model limits replayability
  • Zero Android rating count signals low visibility
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Pricingfreemiumfreemiumsubscriptionfreemiumfreepaidpaidfreefreefree
MomentumActiveIntenseZombieZombie------
Update Cadence5 versions, 2 majors/6mo, ~11d avg5 versions5 versions5 versions, 3 majors/6mo, ~748d avg------

Compare Heads Up! head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Heads Up!, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0