Heartbeat Keepsakes
By Seth Aikens
Heartbeat Keepsakes is a fetal heartbeat recording tool for expectant parents on iOS, featuring audio export and integrated merchandise purchasing.
The App DNA
What makes this app unique?
The app removes the friction of capturing and preserving fetal heart sounds, allowing parents to transform clinical audio into physical keepsakes.
For Expectant parents seeking to record and share fetal heartbeat audio with family members.
What does it look like?
Key features
Captures audio of the fetal heartbeat via the device microphone.
Exports recorded heartbeat audio files for distribution via email.
Allows users to purchase physical goods using the recorded heartbeat audio.
How much does it cost?
Monetization relies on an integrated store for physical goods rather than subscription or ad-based tiers.
Velocity
Dormant developmentShow more...
Heartbeat Keepsakes has seen no development activity for 1,495 days. The app remains in a zombie state with no updates or feature additions since its initial release in the provided history. There is no evidence of ongoing maintenance or operational support for the platform.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Heartbeat Keepsakes
How's the Lifestyle market?
Heartbeat Keepsakes maintains a niche presence in the Lifestyle category with a 4.8-star rating, though this is based on a limited sample of 5 total ratings. The absence of updates since 2022 positions the app as a legacy utility rather than a competitive modern health tool.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Heartbeat Keepsakes
Where is it heading?
The fetal-tracking market is consolidating around apps with frequent feature updates and cloud-sync capabilities. Heartbeat Keepsakes remains exposed due to its stagnant release cadence, which will likely lead to a total loss of discoverability as current OS standards eventually deprecate the app's older audio-capture methods.
- The four-year development gap suggests the product is in maintenance-only mode, which erodes user trust in a sensitive health-related category.
The SWOT
- Integrated merchandise store creates direct e-commerce conversion path
- Expansion into social-sharing integrations beyond email
Next best moves
Audit microphone permissions and audio export flow because the app has not been updated since 2022 → prevent churn from OS incompatibility.
The counter-intuitive read
The app's dormancy is its primary feature: by not changing…
Read the full takeBottom line
The lack of development since 2022 renders Heartbeat Keepsakes a legacy product, and the PM should prioritize verifying core functionality to prevent total service failure. Maintaining the existing merchandise conversion path is the only viable path until the app is refreshed.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Heartbeat Keepsakes safe for use during pregnancy?
Does Heartbeat Keepsakes work on the latest iOS versions?
Are there other apps for recording fetal heartbeats?
Sources
- [1] App Store
Report last updated