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Hearts vs its rivals

Side-by-side comparison against Hearts's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Hearts
This App
每天貼圖
Nemesis
Disney Stickers: Mickey & Frie
Peer
Cuppy: The Good Advice Cupcake
Peer
Happy Corgi Animated Stickers
Peer
Kind Santa Claus – Christmas stickers for iMessage
Peer
Core Identity
DeveloperJatisari Inovasi StudioCMoneyDisneyBuzzFeedDiveo MediaDiveo Media
CategoryStickersSocial NetworkingSocialStickersStickersStickers
PlatformiOSiOSAndroidiOSiOSiOS
Store Metrics
Rating4.4 / 50.0 / 53.5 / 54.8 / 54.6 / 53.4 / 5
Ratings Count2290293151716
PriceFreeFree$1.99$0.99FreeFree
Release DateJun 29, 2016Jan 28, 2024Aug 18, 2017Apr 19, 2019Apr 28, 2022Dec 11, 2016
Last UpdatedSep 13, 2016Aug 26, 2024Aug 25, 2017Dec 20, 2019Apr 28, 2022Dec 11, 2016
Sentiment & Reviews
Sentiment--negative---
Score--25/100---
Praises--
  • High quality visual assets provide an enjoyable experience for fans of the brand
  • Successful integration with Gboard allows for convenient access during messaging sessions
---
Complaints--
  • Lack of direct WhatsApp integration prevents users from sharing stickers as intended
  • Stickers function as static image files rather than interactive animated content
  • Limited sticker variety and quantity fail to justify the purchase price
---
Requests--
  • Native support for WhatsApp to enable seamless sticker sharing across platforms
---
Strategic Intel
Strengths
  • Native iMessage integration provides a zero-friction user experience
  • High-quality animated assets offer immediate value without user-side generation effort
  • AI-driven photo-to-sticker conversion provides a low-barrier entry for personalized social expression.
  • Automated LINE export functionality directly addresses the primary user job-to-be-done.
  • High-fidelity character assets sustain brand consistency across digital touchpoints
  • Established brand identity via Instagram presence sustains organic discovery
  • 33-asset library provides immediate utility for core fans
--
Weaknesses
  • Content library has remained static since 2016
  • Zero monetization or in-app purchase gates limit long-term sustainability
  • No clear monetization strategy limits long-term sustainability.
  • Manual export steps create friction compared to native platform solutions.
  • $1.99 price point exceeds category median for static sticker packs
  • Lack of WhatsApp export functionality drives high churn
  • $0.99 entry barrier limits casual adoption
  • No recurring content updates leads to stagnant engagement
  • Static assets lack the dynamic appeal of animated competitors
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Pricingfreefreepaidpaidfreefree
MomentumZombieZombieZombie---
Update Cadence1 versions1 versions1 versions---

Compare Hearts head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hearts, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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