Report updated May 26, 2026
Hoarding and Cleaning
For casual mobile gamers interested in simulation and cleaning-themed progression games.
Hoarding and Cleaning is an established games app that is free with in-app purchases. With a 4.1/5 rating from 74.3K reviews, it shows polarized user reception. Users particularly appreciate satisfying cleaning mechanics, though ad frequency and progression pacing remains a common concern.
What is Hoarding and Cleaning?
Hoarding and Cleaning is a casual simulation game where players perform janitorial tasks to earn currency and upgrade tools.
Users hire the app for low-stakes, satisfying cleaning tasks that provide immediate progression feedback without the complexity of full-scale renovation games.
Current Momentum
v1.2
- Ships minor internal updates.
- Maintains 4.54 iOS rating.
Active Nemesis
House Flipper Home Design
By PLAYWAY SPOLKA AKCYJNA
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Task-based cleaning of various locations including homes, beaches, and parks
Progression mechanic where collected trash earns currency to purchase more powerful vacuum cleaners and tools
Reward system triggered by completing cleaning missions for in-game clients
How much does it cost?
- Free to play
- Ad-supported gameplay
Freemium model relies on ad-supported gameplay and in-app purchases to monetize a 50 million+ install base.
Who Built It?
FTY
Engaging casual gamers through physics-based drawing puzzles and satisfying simulation mechanics designed for quick play sessions.
Portfolio
13
Apps
What other apps does FTY make?
Tricky Mean2
ワクワク電車ライフ
隣の席はだれ？ - 暇つぶし論理パズルゲーム
Sparkle Sweepers - Cleaning
Snowy Life - Simulation Game
Let Them In?
Explore the full FTY report
Portfolio breakdown, audience, momentum, and every app published by FTY.
What do users think recently?
High confidence · Latest 100 of 74.3K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate satisfying cleaning mechanics, but report ad frequency and progression pacing.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hoarding and Cleaning?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a 4.54 rating on iOS but trails on Android with a 3.99 rating across 65,037 reviews. This platform disparity signals that the current monetization and performance configuration is failing to satisfy the larger Android user base.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
Dominates the home renovation and cleaning simulation space with massive scale and a high-frequency update cadence.
Differentiators
- Integrates complex interior design and furniture placement mechanics beyond simple cleaning tasks
- Maintains a high-frequency release schedule with 21 updates in the last six months
- Leverages a well-established PC/Console brand identity to drive mobile user acquisition
Head to head
The target app must decide whether to remain a casual cleaning experience or pivot toward deeper renovation mechanics to compete with the market leader's retention depth.
Contenders(3)
A established player in the casual cleaning space with a large user base.
Differentiators
- Features a variety of mini-game style cleaning tasks that break up the core loop
- Uses a simplified, low-poly art style to ensure performance on lower-end mobile devices
A strong direct competitor in the casual cleaning genre with consistent feature updates.
Differentiators
- Employs a hyper-casual aesthetic that prioritizes immediate gratification over realistic simulation
- Optimized for rapid session turnover, contrasting with the target app's mission-based structure
A high-quality, specialized competitor that focuses on the specific mechanic of pressure washing.
Differentiators
- Specializes in high-fidelity physics-based pressure washing rather than general trash collection
- Utilizes a premium-feel simulation engine that appeals to a more dedicated, niche audience
Same space(3)
Adjacent organization-based casual game that shares the 'satisfying task' audience.
Differentiators
- Focuses on spatial organization puzzles rather than active cleaning or trash removal
- Utilizes a high-velocity update strategy to maintain engagement through seasonal content
Adjacent simulation niche focusing on vehicle maintenance rather than environmental cleaning.
Differentiators
- Niche focus on automotive restoration provides a distinct, specialized gameplay loop
- Targets a specific enthusiast audience rather than the general cleaning simulation market
Adjacent sub-genre focusing on satisfying, tactile ASMR-driven gameplay mechanics.
Differentiators
- Prioritizes tactile, sensory feedback loops over the target app's mission-based cleaning progression
- Uses a singular, highly polished mechanic to anchor the entire user experience
New entrants(1)
Recent release with high activity levels, signaling a pivot toward runner-style cleaning mechanics.
Differentiators
- Combines cleaning mechanics with runner-style movement to increase session intensity
- Leverages rapid-fire level progression to keep players constantly engaged with new environments
Compare Hoarding and Cleaning against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hoarding and Cleaning
Strengths to defend, gaps to attack
Core Strengths
- Mission-based cleaning loop sustains high session frequency
- Tool upgrade progression creates a predictable ad-supported reward cadence
Critical Frictions
- 0.55★ rating gap between iOS and Android indicates platform-specific friction
- Lack of social or renovation meta-game limits long-term retention
Growth Levers
- Integrate light renovation mechanics to bridge the gap toward home design simulations
- Implement cross-platform cloud saves to mitigate data-loss complaints
Market Threats
- House Flipper's 21-update cadence in the last six months outpaces current maintenance-mode cycles
- Runner-style cleaning games threaten to pull casual players into higher-intensity loops
What are the next best moves?
Audit Android performance and ad-load because of the 0.55★ rating gap → close the platform satisfaction delta
The Android rating of 3.99 vs iOS 4.54 indicates significant friction in the largest user segment.
Trade-off: Pause the new stage development sprint — Android retention is a higher priority than content volume.
Ship light renovation mechanics because House Flipper's meta-game is the primary retention threat → increase session depth
Competitor analysis shows House Flipper's renovation depth is the key driver of long-term engagement.
Trade-off: Deprioritize minor UI polish tasks — meta-game depth is critical for competitive parity.
A counter-intuitive read
The app's maintenance-mode status is its greatest vulnerability, as a single live-ops rival with a bi-weekly update cadence will erode its casual-cleaning lead before the next major feature drop.
Feature Gaps vs Competitors
- Complex interior design and furniture placement (available in House Flipper Home Design)
- High-fidelity physics-based pressure washing (available in PowerWash Simulator)
Key Takeaways
The app holds a solid casual cleaning loop but lacks the meta-game depth to retain users against renovation-focused rivals, so the PM must prioritize Android performance audits and light renovation features to prevent churn.
Where Is It Heading?
Mixed Signals
Casual cleaning simulation traffic is consolidating around rivals with deeper renovation meta-games; House Flipper's high-frequency update cadence is absorbing the interest that currently feeds this app's casual base. Maintenance-mode updates leave the app exposed: a single live-ops rival with a 2-week cadence will erode the lead before the next major content drop.
The 0.55★ rating gap on Android indicates platform-specific friction that will accelerate churn if not addressed by the next update.
Recent updates focused on stability rather than feature expansion, signaling a maintenance-mode posture that leaves the app exposed to active competitors.