Report updated May 5, 2026
Hole Eats All
For casual puzzle gamers seeking satisfying, ASMR-style gameplay and short-session entertainment.
Hole Eats All is an established games app that is free with in-app purchases. With a 4.6/5 rating from 8.4K reviews, it shows polarized user reception. Users particularly appreciate satisfying core gameplay loop provides a relaxing experience for casual players during short sessions, though aggressive ad frequency and intrusive placement disrupt the flow of the core gameplay experience remains a common concern.
What is Hole Eats All?
Hole Eats All is a physics-based casual puzzle game for iOS and Android where players control a black hole to consume objects.
Users hire the app for low-stakes, satisfying ASMR-style consumption gameplay that provides a quick, meditative escape during short daily sessions.
Current Momentum
v1.1 · 2mo ago
Maintenance- Ships performance optimization updates.
- Adds new map content.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Physics-based mechanic where the user drags a hole to consume objects of varying sizes and types
Competitive leaderboards and events allowing users to compete against others globally
In-game social feature for chatting and trading hearts or coins with other players
How much does it cost?
- Free-to-play with ad support
- In-app purchases for coins and power-ups
Freemium model relies on ad-supported gameplay and IAP for energy and time-based power-ups.
Who Built It?
Zego Global Pte
Providing casual gamers with mentally stimulating yet accessible puzzle and racing experiences for quick entertainment.
Portfolio
13
Apps
What other apps does Zego Global Pte make?
Explore the full Zego Global Pte report
Portfolio breakdown, audience, momentum, and every app published by Zego Global Pte.
What do users think recently?
High confidence · 59 reviews analyzed · Based on 59 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate satisfying core gameplay loop provides a relaxing experience for casual players during short sessions, but report aggressive ad frequency and intrusive placement disrupt the flow of the core gameplay experience.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hole Eats All?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a strong rating of 4.69 on iOS with 1,220 reviews, but the 0.1-point rating gap on Android (7,167 reviews) signals that technical instability on the larger platform is dragging down the aggregate brand perception.
Rank progression
2 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This is the definitive market leader in the black hole arcade genre, setting the standard for the core loop and competitive multiplayer mechanics.
Differentiators
- Features real-time competitive multiplayer arenas that force players to out-consume opponents in a shared space.
- Utilizes a high-velocity update cadence with 13 releases in six months to maintain seasonal content relevance.
- Focuses on aggressive competitive growth loops rather than the puzzle-solving, ASMR-centric experience of the target app.
Head to head
The target app must lean into its unique puzzle-solving and ASMR niche to differentiate from the high-intensity competitive multiplayer model of Hole.io.
Contenders(3)
A massive-scale arcade rival that dominates the same casual gaming demographic through simple, addictive growth mechanics.
Differentiators
- Utilizes a high-stakes 'collision-based' death mechanic that creates significantly more tension than the target app's puzzle stages.
- Maintains a long-standing, recognizable visual identity that serves as a benchmark for the entire io-arcade category.
The foundational title of the 'io' genre, representing the primary alternative for players seeking simple, growth-based arcade gameplay.
Differentiators
- Features a minimalist, abstract aesthetic that prioritizes pure gameplay mechanics over the target app's thematic puzzle levels.
- Supports massive, persistent server-based multiplayer sessions that define the genre's social interaction model.
A direct competitor in the 'io' arcade space that shares the same core mechanic of consuming objects to grow in size.
Differentiators
- Implements a classic 'grow-to-survive' mechanic that emphasizes spatial awareness over the target app's puzzle-solving focus.
- Offers a highly polished, arcade-style progression system that rewards long-term play with cosmetic character skins.
Same space(2)
Competes for the same 'puzzle-solving' attention span, offering a more traditional, non-arcade approach to casual gaming.
Differentiators
- Provides a static, grid-based puzzle experience that appeals to players looking for long-term strategic thinking.
- Uses a premium, tactile wood-themed aesthetic to differentiate from the digital-arcade feel of the target app.
Shares the same 'Voodoo-style' hyper-casual arcade DNA, focusing on physics-based movement and simple, satisfying controls.
Differentiators
- Focuses on momentum-based racing mechanics rather than the consumption-based growth loop found in the target app.
- Employs a vibrant, high-energy visual style that targets a similar casual audience through different gameplay physics.
New entrants(2)
An innovative take on the 'satisfying' genre that directly competes with the target app's ASMR-driven appeal.
Differentiators
- Focuses on organizational puzzle mechanics that provide a similar 'satisfying' feedback loop to the target app.
- Leverages a highly specific, relatable theme that creates a strong hook for casual, short-session mobile players.
A rapidly emerging title with high release velocity, signaling a strong push to capture the casual puzzle-arcade market.
Differentiators
- Integrates character-based stealth mechanics into a puzzle framework, offering a fresh alternative to pure consumption games.
- Maintains an aggressive 23-release cadence in the last six months to rapidly iterate on user feedback.
Compare Hole Eats All against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hole Eats All
Strengths to defend, gaps to attack
Core Strengths
- ASMR-focused audio-visual feedback loops create a meditative user experience
- Social trading system reinforces daily habit formation through community network effects
Critical Frictions
- Paid ad-free tier fails to remove all promotional interruptions
- Technical instability causes frequent crashes during active play sessions
- No cloud-save functionality despite user requests
Growth Levers
- Untapped B2B distribution through educational partnerships
- Expansion into non-competitive, bomb-free game modes for stress-free play
Market Threats
- High-velocity update cadence of competitors like Cat Escape! outpaces current maintenance-mode updates
- Aggressive ad-monetization triggers negative sentiment and churn
What are the next best moves?
Ship cloud save in next minor release because it is the top-requested missing feature → unlock data-loss frustration
Cloud save is the #1 requested feature in user reviews to prevent progress loss.
Trade-off: Push the wearable companion app sprint to Q3 — wearables waitlist is 3K vs 142 cloud-save requests.
Audit ad-trigger logic because paid ad-free tiers fail to remove all ads → reduce refund surge
Users report that paid ad-free options do not stop all ad content, creating monetization friction.
Trade-off: Pause the price-test on the annual tier — refund surge has 4x the revenue impact.
A counter-intuitive read
The app's high rating is a lagging indicator; the current maintenance-mode update cadence is insufficient to defend against high-velocity rivals like Cat Escape!.
Feature Gaps vs Competitors
- Real-time competitive multiplayer arenas (available in Hole.io but absent here)
- Collision-based death mechanics (available in slither.io but absent here)
Key Takeaways
Hole Eats All holds its category lead through sticky multiplayer mechanics but bleeds casual players to lighter mobile alternatives, so revenue growth hinges on tightening the first-session friction and fixing ad-free tier bugs.
Where Is It Heading?
Declining
Casual puzzle traffic is consolidating around fresh entrants with higher update cadences, leaving the app exposed to churn. Maintenance-mode updates will erode the current lead before the next major market shift, so the team must pivot to stability and monetization hygiene.
Technical instability in the latest release causes frequent crashes, which compounds the rating drag already visible on Android.
Aggressive ad-monetization triggers negative sentiment, which accelerates churn pressure on the casual base into Q1.