Report updated Apr 17, 2026
Home
For smart home owners and users of the Apple or Google hardware ecosystems looking for centralized control of connected devices.
Home is a struggling lifestyle app that is free with in-app purchases. With a 4.1/5 rating from 3.6M reviews, it struggles with user retention. Users particularly appreciate general utility, though setup and connectivity failures remains a common concern.
What is Home?
Current Momentum
v2.8 · 3d ago
MaintenanceThe app is currently in maintenance mode, with no identifiable major feature updates in the provided history.
Active Nemesis
Google Home
By Google
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
AI-powered control allowing users to manage smart home devices using natural language commands
Provides data on local electric grid cleanliness to help users schedule energy-intensive tasks
Time-based access control for locks, garage doors, and security systems for visitors
How much does it cost?
- Free app for basic control and management
- iCloud+ subscription for HomeKit Secure Video
The app serves as a utility to drive hardware ecosystem adoption (Nest, HomePod, Apple TV) rather than a direct revenue generator.
Who Built It?
Jatisari Inovasi Studio
Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.
Portfolio
13
Apps
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Explore the full Jatisari Inovasi Studio report
Portfolio breakdown, audience, momentum, and every app published by Jatisari Inovasi Studio.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate general utility, but report setup and connectivity failures and gemini latency and regression.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Home?
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
Rank progression
107 active rankings tracked — 30-day window
The rivals identified
The outtake for Home
Strengths to defend, gaps to attack
Core Strengths
- Deep OS-level integration (Control Center, Siri)
- Privacy-centric local processing architecture
- Grid Forecast energy efficiency data
Critical Frictions
- Critical QR scanner and device pairing failures
- Significant latency in Gemini AI commands
- Frequent 'Failed to set up My Home' launch loops
Growth Levers
- Matter integration to expand hardware compatibility
- Implementation of configuration Backup & Restore
- Advanced conditional logic for power users
Market Threats
- Google Home's superior legacy Nest support
- Amazon Alexa's proactive 'Hunches' AI
- SmartLife's direct support for budget IoT hardware
What are the next best moves?
Fix QR Scanner and Device Pairing Flow
Setup failures are the #1 complaint theme, preventing users from even entering the app ecosystem.
Optimize Gemini Response Latency
Users report the app is 'so much slower' post-Gemini, which is cited as a primary reason to avoid the upgrade.
Restore 'Gutted' Core Features
Sentiment data indicates recent updates have broken previously working thermostat and lighting controls.
Feature Gaps vs Competitors
- Proactive 'Hunches' (available in Amazon Alexa)
- 3D Map View for spatial control (available in SmartThings)
- HomeKit Backup & Restore (available in Controller for HomeKit)
- Thread Network visualization (available in Eve for Matter)
Key Takeaways
The Home app is currently prioritizing AI innovation (Gemini) at the expense of core stability, resulting in a 'Frustrated' user base. To prevent further churn to Google Home or Alexa, the PM must immediately resolve the 'Could not add My Home' loop and fix the QR pairing failures that currently render the app unusable for new hardware.
Where Is It Heading?
Declining
Gemini integration (Mar 2026) led to 'gutted' features and increased latency — Upset user base.
Systemic QR scanner failures in v2.8 — high-frequency setup abandonment.
Grid Forecast (US Only) provides a unique energy-efficiency differentiator.