Report updated May 26, 2026
Homsters: Недвижимость
For property buyers, renters, real estate developers, and homeowners in Kazakhstan.
Homsters: Недвижимость is an established shopping app that is completely free.
What is Homsters: Недвижимость?
Homsters is a real estate marketplace app for property search and listing in Kazakhstan, available on iOS and Android.
Users hire Homsters to bypass intermediaries and access verified new-development inventory, serving the need for direct-to-developer communication in high-value property transactions.
Current Momentum
v1.0 · 1d ago
Maintenance- Ships regular updates to listing database.
- Maintains consistent presence in local market.
Active Nemesis
حراج
By Haraj
Other Rivals
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
In-app messaging channel for direct communication with property owners and developers.
Curated database of new building projects including floor plans and pricing data.
Platform allows property owners to publish real estate advertisements at no cost.
How much does it cost?
- Free access for all users
The app operates on a free-to-use model supported by advertising, focusing on volume growth and market penetration in Kazakhstan.
Who Built It?
Homsters.kz
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Homsters.kz make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Homsters: Недвижимость?
Where is it available?
Localized markets (1)
How's The Shopping Market?
Market outlook for this category
Available very soon
Which niche is Homsters: Недвижимость in?
Explore the full Real Estate Calculators niche
Every app in this space (428 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Haraj is a massive regional marketplace competitor that dominates the general classifieds space, directly threatening Homsters' ability to capture users looking for property within a broader, high-traffic ecosystem.
Differentiators
- Massive network effect from millions of daily active users across diverse product categories
- Established specialized seller stores provide a level of professional trust Homsters currently lacks
- Advanced follow-up service features keep users engaged within the app long after initial searches
Head to head
Homsters should double down on real estate-specific tools like mortgage calculators or neighborhood analytics to differentiate from Haraj's broad, generic marketplace experience.
Contenders(4)
Mekletava competes by offering a premium-tier subscription model that targets power users in the property search market.
Differentiators
- Premium subscription model offers exclusive early access to listings, creating a clear monetization advantage
- Instant push notification engine provides faster lead alerts than Homsters' current standard search functionality
Mzady challenges Homsters through a structured, moderation-heavy marketplace approach that emphasizes direct negotiation between parties.
Differentiators
- Rigorous listing moderation processes ensure higher quality inventory compared to open-platform classifieds
- Direct negotiation features facilitate faster closing cycles for high-value real estate and asset transactions
This app serves as a functional benchmark for comprehensive property inventory management and search filtering.
Differentiators
- Aggregates diverse listing sources into a single interface, providing a more comprehensive market view
- Highly granular search filters allow users to isolate specific property attributes more effectively than Homsters
Benaa targets the B2B side of the property market, focusing on construction and supply chain procurement.
Differentiators
- Integrated B2B marketplace functionality streamlines procurement for developers and construction contractors
- Electronic payment infrastructure supports direct transaction processing within the app ecosystem
Same space(3)
Bidsle operates in the same transactional space, focusing on live bidding mechanics for various assets.
Differentiators
- Real-time live bidding interface creates a high-urgency environment for closing property deals
- In-app chat functionality enables immediate communication between bidders and sellers during active auctions
Bestauto competes for the same user attention by providing automated ad management tools for high-value assets.
Differentiators
- Automated ad reposting features significantly reduce manual effort for professional property listers
- Advanced saved search alerts ensure users never miss new inventory matching their specific criteria
Bidsquare provides a specialized auction platform that overlaps with high-end property and asset sales.
Differentiators
- Live auction streaming capabilities offer a premium, immersive experience for high-stakes property bidding
- Dedicated auctioneer directory builds professional credibility that standard classified apps often lack
Compare Homsters: Недвижимость against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Homsters: Недвижимость
Strengths to defend, gaps to attack
Core Strengths
- Verified new-development database provides a specialized discovery pipeline
- Direct-to-developer messaging channel reduces friction for high-value leads
Critical Frictions
- 0-rating baseline indicates negligible user engagement
- Lack of transaction-closing features limits long-term retention
Growth Levers
- Integration of mortgage calculators would differentiate the platform from generalist classifieds
- B2B partnerships with construction firms could unlock new revenue streams
Market Threats
- Haraj's massive user base creates a high barrier to entry
- Map-based discovery newcomers threaten to displace traditional list-based search interfaces
What are the next best moves?
Ship mortgage calculator because it provides a specialized tool missing in generalist rivals → increase session duration
Generalist competitors like Haraj lack specialized real estate tools, creating a clear differentiation opportunity.
Trade-off: Pause the UI redesign of the listing page — the current layout is functional enough for MVP.
Audit listing moderation process because high-quality inventory is the primary moat against generalist classifieds → improve user trust
Verified listings are a core differentiator, but lack of moderation can erode trust quickly.
Trade-off: Deprioritize the development of the commercial property filter — residential inventory is the primary growth driver.
A counter-intuitive read
The lack of a monetization layer is a strategic advantage for early-stage growth, as it removes the friction that prevents users from migrating away from established, ad-heavy generalist marketplaces.
Feature Gaps vs Competitors
- Integrated payment infrastructure (available in Benaa-App but absent here)
- Granular search filters (available in atHome Luxembourg but absent here)
- Real-time bidding interface (available in Bidsle but absent here)
Key Takeaways
Homsters provides a specialized discovery pipeline for new developments, but its lack of transaction-closing features leaves it exposed to generalist marketplace encroachment, so the PM must prioritize high-utility tools like mortgage calculators to retain users.
Where Is It Heading?
Stable
The Kazakhstan real estate market is consolidating around platforms that offer high liquidity and transaction-closing capabilities. Homsters remains exposed due to its static listing model, so the PM must shift focus toward high-utility features that force users to return for more than just initial discovery.
The latest release focuses on database maintenance, indicating the app is currently in a feature-stabilization phase rather than rapid expansion.
The lack of user ratings suggests low organic discovery, which limits the ability to build the network effects required to challenge established marketplaces.