HOOPTOP
For fitness enthusiasts seeking a centralized platform for class scheduling and member-exclusive benefits.
HOOPTOP is an established health & fitness app that is free with in-app purchases.
What is HOOPTOP?
HOOPTOP is a health and fitness booking app for iOS that allows users to schedule classes and access member-exclusive perks.
Users hire HOOPTOP to manage their fitness schedule in one place, but the lack of integrated progress tracking forces them to use secondary apps, creating a churn risk.
Current Momentum
v4.4 · 4d ago
Zombie- Released initial version in March 2026.
- Ships stability updates via recent builds.
Active Nemesis
MemberMe+
By EZFacility.com
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
Interface for scheduling and reserving fitness sessions
Exclusive benefits and rewards accessible to registered users
How much does it cost?
- Free to download
- In-app purchases implied by member perks
Freemium model utilizing member perks as a conversion hook for recurring revenue.
Who Built It?
Codefish SAL
Providing a unified digital infrastructure for sports academies and fitness studios to manage bookings and member engagement.
Portfolio
13
Apps
What other apps does Codefish SAL make?
Explore the full Codefish SAL report
Portfolio breakdown, audience, momentum, and every app published by Codefish SAL.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for HOOPTOP?
Where is it available?
Localized markets (1)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
HOOPTOP occupies a nascent position in the health and fitness category, currently lacking the review volume and chart presence of established facility management competitors.
Rank progression
1 active ranking tracked — 30-day window
Which niche is HOOPTOP in?
Explore the full Gymnastics Planners niche
Every app in this space — 61 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
MemberMe+ is a direct nemesis because it provides a white-labeled facility management solution that competes for the same gym-goer booking and scheduling market share as HOOPTOP.
Differentiators
- Offers deep integration with EZFacility backend systems, providing a more robust enterprise-grade management infrastructure.
- Long-standing market presence since 2016 creates higher user trust and established facility-side adoption patterns.
Head to head
HOOPTOP must prioritize building out its facility-side management tools to match the operational depth of MemberMe+ while leveraging its superior UX to win over younger, mobile-first demographics.
Contenders(2)
Industrious competes by offering a similar branded customization experience for fitness studios, targeting the same B2B2C segment as HOOPTOP.
Differentiators
- Maintains a significantly higher user rating, suggesting superior app performance and a more polished user experience.
- Frequent release cadence indicates a more active development roadmap compared to HOOPTOP's current feature set.
This app serves as a contender by providing comprehensive membership and credit management tools that overlap with HOOPTOP's booking functionality.
Differentiators
- Includes native membership barcode support, which is a critical feature for seamless in-person gym check-ins.
- Provides integrated credit management tools, allowing users to handle financial transactions directly within the mobile interface.
Same space(4)
This app occupies the same health and fitness category by focusing on structured training plans and progress tracking for active users.
Differentiators
- Focuses on specialized, goal-oriented training programs rather than general facility booking and scheduling services.
- Utilizes visual progress tracking to gamify the fitness journey, increasing daily user engagement and retention.
RecFW competes in the activity booking space, specifically targeting users looking for municipal or facility-based class management.
Differentiators
- Features native HealthKit integration, allowing users to sync their fitness data directly with Apple Health.
- Provides contactless check-in functionality, which simplifies the entry process for high-traffic public recreation facilities.
Active Arcade competes for the user's time and attention within the fitness category by using interactive, motion-based gaming.
Differentiators
- Leverages proprietary AI-powered motion tracking to turn any living room into an interactive fitness environment.
- Includes social sharing and multi-player modes that create a viral network effect absent in booking apps.
This app provides a similar utility for gym members, focusing on workout tracking and booking within a sports-oriented framework.
Differentiators
- Offers a simplified, no-frills approach to workout tracking that appeals to users who dislike complex interfaces.
- Provides a direct booking system tailored specifically for smaller, independent gym operations and local sports clubs.
New entrants(1)
A new entrant that mirrors HOOPTOP's value proposition by offering branded facility management and 24/7 access control.
Differentiators
- Integrates 24/7 automated access control, a high-value feature for modern, unstaffed or hybrid fitness facilities.
Compare HOOPTOP against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for HOOPTOP
Strengths to defend, gaps to attack
Core Strengths
- Clean booking interface reduces friction for first-time users
- Freemium model utilizes member perks as a conversion hook
Critical Frictions
- No native HealthKit integration for data syncing
- Lacks 24/7 automated access control features
- Missing automated check-in functionality for facilities
Growth Levers
- Integrate wearable fitness data to increase daily active usage
- Implement automated access control for hybrid fitness facilities
Market Threats
- AI-driven adaptive planning from new market entrants
- Enterprise-grade facility management tools from established rivals
What are the next best moves?
Ship HealthKit integration because it is a standard utility for fitness apps → increase user retention
Competitors like RecFW provide native HealthKit integration, making HOOPTOP less useful for data-conscious users.
Trade-off: Pause the member-perks expansion sprint — HealthKit integration has higher impact on daily utility.
Audit 24/7 access control feasibility because it is a high-value feature for modern gyms → maintain competitive parity
New entrants like CARDIO SPORT offer 24/7 access control, threatening HOOPTOP's relevance in the hybrid gym market.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The lack of user reviews is an advantage: it allows the team to iterate on the core booking flow without the drag of legacy rating-management overhead.
Feature Gaps vs Competitors
- HealthKit integration (available in RecFW but absent here)
- 24/7 automated access control (available in CARDIO SPORT but absent here)
- Native membership barcode support (available in ClubReady Mobile but absent here)
Key Takeaways
HOOPTOP provides a clean booking utility but lacks the retention-driving features of its rivals, so the PM must prioritize HealthKit integration and access control to prevent commoditization.
Where Is It Heading?
Stable
The fitness booking market is consolidating around apps that offer integrated health data and automated facility access. HOOPTOP remains in a maintenance posture, which exposes it to disruption from AI-first entrants that offer more than just scheduling.
Recent updates focused on stability, no feature expansion, which limits the app's ability to compete with AI-driven fitness planners.