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Horizon Blue is a medical app designed for Horizon Blue Cross Blue Shield of New Jersey members to manage their health insurance. It provides digital access to benefits, provider searches, and administrative tasks like claim submissions and virtual doctor visits.

Overview · Full Intel report in progress

The App DNA

What makes this app unique?

For Current Horizon Blue Cross Blue Shield of New Jersey members.

What does it look like?

Key features

Benefit Managementstandard

Allows users to view coverage details and track out-of-pocket costs.

Digital ID Cardstandard

Enables members to view, download, and share their health insurance ID card.

Provider Searchstandard

Helps users locate in-network doctors, hospitals, and health care professionals.

Virtual Carestandard

Provides functionality to visit with a doctor directly through the app.

Claims Submissionstandard

Allows members to submit medical claims electronically.

How much does it cost?

free

Velocity

Active developmentShow more...

5 versions in history. Development pace: active.

See all version history

Who built it?

Horizon Healthcare Services

4 apps tracked · Medical

Horizon NJ MyCareHorizon NJ MyCareBraven Health NJ MedicareBraven Health NJ MedicareHorizon Emergency PreparednessHorizon Emergency Preparedness
Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
4.83 · 76k
Google Play
4.71 · 10k

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Horizon Blue

How's the Medical market?

The rivals identified

The Analyst's Read

Key takeaways for Horizon Blue

Where is it heading?

Bottom line

While the app offers a comprehensive suite of administrative health tools, user feedback highlights significant friction regarding authentication, session persistence, and provider search navigation.

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Horizon Blue, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Horizon Blue Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/horizon-blue

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