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Horse Illustrated Magazine vs its rivals

Side-by-side comparison against Horse Illustrated Magazine's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Horse Illustrated Magazine
This App
Western Horseman Magazine
Nemesis
Make: Magazine
Peer
اكسبو الابل
Peer
My Stable
Peer
Aloga Showadvisor
Peer
EquiHealthApp
New Kid
Guilded Mane
New Kid
Core Identity
DeveloperEG Media Investments LLCMCC MagazinesMake Community, LLCMostafa NasefVille KangasGeraldine FitzgeraldNicole AdamsSimon Lockren
CategoryLifestyleLifestyleLifestyleSportsLifestyleLifestyleLifestyleLifestyle
PlatformiOSiOSiOSiOSiOSiOSiOSiOS
Store Metrics
Rating4.5 / 52.1 / 52.0 / 55.0 / 54.7 / 55.0 / 55.0 / 50.0 / 5
Ratings Count13725110410
PriceFreeFreeFreeFreeFreeFreeFree$2.99
Release DateJul 23, 2013Jan 21, 2012Jan 20, 2014Jun 13, 2022Nov 19, 2020Jun 1, 2017Oct 31, 2025Jan 21, 2026
Last UpdatedJul 2, 2025May 10, 2024Jun 3, 2026Oct 13, 2025Sep 21, 2023Apr 25, 2026Mar 31, 2026Jan 28, 2026
Sentiment & Reviews
Sentiment-negativenegative-----
Score-30/10020/100-----
Praises--------
Complaints--------
Requests--------
Strategic Intel
Strengths
  • Established brand authority sustains organic discovery
  • Replica format preserves print-edition familiarity
  • 87-year brand authority sustains niche market trust
  • Curated editorial content maintains high-intent reader loyalty
  • Strong brand identity within the hacker and DIY-tech community
  • Deep technical content library for electronics and robotics
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  • Digital rosette collection functions as a gamified retention mechanism for hobbyist users.
  • Multi-stable architecture supports diverse user segments from toy collectors to real-world riders.
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  • Longitudinal health graphs enable data-driven care decisions
  • Automated follow-up notifications reduce administrative burden
  • Niche equestrian focus creates a clear, non-generic value proposition for horse owners.
Weaknesses
  • Static PDF-style layout limits mobile readability
  • Low review volume indicates limited store visibility
  • 2.14 rating indicates severe technical instability
  • Stagnant update cadence since 2012 release
  • 2.04 rating on iOS indicates severe stability issues
  • Lack of offline reading mode limits utility in workshop environments
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  • No feature updates since late 2023 signals a lack of active product development.
  • Ad-supported model lacks a premium tier to capture high-intent power users.
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  • Zero-revenue model lacks sustainability
  • Absence of cloud-sync limits professional barn utility
  • Upfront $2.99 price creates a high barrier to entry compared to freemium competitors.
Pricingsubscriptionsubscriptionsubscriptionfreefreesubscriptionfreepaid
MomentumMaintenanceZombieMaintenance-ZombieIntenseMaintenance-
Update Cadence5 versions, 4 majors/6mo, ~528d avg5 versions, 2 majors/6mo, ~443d avg1 versions-1 versions5 versions1 versions, 1 majors/6mo-

Compare Horse Illustrated Magazine head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Horse Illustrated Magazine, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0