Report updated Apr 16, 2026

ibis Paint is a market-leading graphics & design app that is free with in-app purchases. With a 4.5/5 rating from 2.9M reviews, it delivers strong user satisfaction. Users particularly appreciate feature richness, though ui/ux friction remains a common concern.

What is ibis Paint?

ibis Paint is a high-performance drawing application with over 500 million downloads, specializing in digital illustration and manga creation. It distinguishes itself through a massive library of 47,000+ brushes and a unique social feature that allows users to share and learn from drawing process videos. The app maintains a strong market position, currently ranked #5 in the US Paid Graphics & Design category, by leveraging a cross-platform strategy that captures the Android market where its main rival, Procreate, is absent.

Current Momentum

v14.0 · 3d ago

Steady

ibis Paint 14.0.0 introduced multi-palette management, QR code sharing, and expanded CMYK/grayscale export support. The app maintains a steady cadence of feature-rich updates.

Active Nemesis

Procreate

Procreate

By Savage Interactive Pty

Other Rivals

Adobe Fresco: Draw & Paint App
Sketchbook® Premium
MediBang Paint – Drawing & Art
Clip Studio Paint for iPhone
FlipaClip: Draw 2D Animation
Infinite Painter
Concepts
Linearity Curve Graphic Design

7-Day Rank Pulse 🇺🇸

Graphics & Design
#7
20

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Drawing Process RecordingDifferentiator

Records the entire drawing process as a video for sharing and learning

Extensive Brush LibraryDifferentiator

Over 47,000 types of brushes including various pens, markers, and stamps

Social Community & LearningDifferentiator

Integrated platform to share artwork, watch process videos, and learn techniques

AI-Powered ToolsDifferentiator

Includes AI Disturbance to prevent unauthorized AI training and AI Super-resolution

How much does it cost?

Freemium
  • Free version (ibis Paint X) with advertisements
  • Paid version (ibis Paint) at $15.99 (one-time)
  • Premium Membership (Monthly/Yearly) for cloud storage and advanced tools

Uses a high-volume free-to-play model to drive acquisition, monetizing through ad-removal upgrades and recurring subscriptions for power users requiring cloud storage and vector tools.

Who Built It?

ibis inc. app icon

ibis

(2.9M)

Empowering digital artists with professional-grade illustration tools and a social ecosystem for sharing the creative process on mobile.

Portfolio

2

Apps

Free 1
Graphics & Design100%

Explore the full ibis report

Portfolio breakdown, audience, momentum, and every app published by ibis.

Go deeper

What do users think recently?

High confidence · Latest 100 of 2.9M total reviews analyzed

How did the latest release land?

Overall
4.5/ 5
(2.9M)
Current version
4.7/ 5
+0.3 vs overall
(3.9K)
Main signal post-update: feature Richness.

What is the recent mood?

Thrilled

Recent user voice shows a thrilled sentiment. Users appreciate feature richness and accessibility and value, but report ui/ux friction and ad-related stability.

What Users Love

Feature Richness
Accessibility and Value

What Frustrates Users

UI/UX Friction
Ad-Related Stability

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for ibis Paint?

How's The Graphics & Design Market?

How does it evolve in the Graphics & Design market?

ibis Paint is losing ground.

Rank progression

288 active rankings tracked — 30-day window

The rivals identified

The outtake for ibis Paint

Strengths to defend, gaps to attack

Core Strengths

  • Massive asset library (47k+ brushes, 27k+ materials)
  • Strong Android presence where Procreate is unavailable
  • Unique integrated social learning via process videos
  • High user loyalty with long-term retention

Critical Frictions

  • Dated UI aesthetic causing friction with long-term users
  • Stability issues (freezes/crashes) linked to ad-banner delivery
  • Lack of audio support in the animation feature set

Growth Levers

  • Modernize UI to compete with minimalist professional tools
  • Add 3D painting capabilities to match Procreate's engine
  • Enhance team collaboration tools for manga/comic manuscripts

Market Threats

  • HiPaint capturing Android users with a modern Procreate-style UI
  • Procreate Dreams disrupting the mobile 2D animation market
  • Adobe Fresco's AI-driven 'Live Brushes' attracting analog-style artists

What are the next best moves?

high

Modernize the UI/UX layout

UI/UX Friction is a medium-frequency complaint theme where users explicitly state the design is 'old looking' and the recent update was unwanted.

medium

Integrate audio support for Animation features

Users explicitly requested audio for animations in reviews, and competitors like FlipaClip already offer this functionality.

high

Optimize ad-banner stability

Ad-related crashes are a significant stability complaint that directly impacts the user experience for the high-volume free user base.

Feature Gaps vs Competitors

  • 3D model painting and lighting (available in Procreate)
  • Audio syncing for animations (available in FlipaClip and Procreate Dreams)
  • Infinite canvas (available in Concepts)
  • Advanced 3D posing mannequins (available in Clip Studio Paint)
  • Real-time team collaboration for comic manuscripts (available in MediBang Paint)

Key Takeaways

ibis Paint is a feature-rich powerhouse that dominates the Android illustration market, but it is currently at a crossroads. To maintain its lead, the PM must prioritize a UI modernization that balances professional aesthetics with existing functionality, while addressing the stability of its ad-supported tier to prevent churn to emerging 'Procreate-style' clones on Android.

Where Is It Heading?

Stable

v14.0.1 (April 2026) added CMYK support and Shape tool enhancements — shows active investment in professional workflows.

User mood is 'Frustrated' regarding the recent UI update — indicates a risk of alienating the core loyal user base.

Maintains #5 Paid ranking in US — suggests strong commercial demand despite UI complaints.

FAQ

Is ibis Paint good for beginners?
Yes. User reviews highlight that the app is beginner-friendly and includes starting tutorials to help new users navigate its extensive toolset. The free version (ibis Paint X) also allows beginners to explore professional features without an upfront cost.
What is the difference between ibis Paint and Procreate?
ibis Paint is cross-platform (iOS/Android) and features specialized Manga tools and an integrated social community. Procreate is iOS-exclusive, uses a one-time purchase model, and offers advanced 3D painting and a more minimalist, gesture-heavy interface.
Does ibis Paint X have intrusive ads?
ibis Paint X is ad-supported. While users appreciate being able to unlock premium brushes by watching ads, some report that ad banners can cause the app to freeze or crash unexpectedly during use.
Can I use ibis Paint for animation?
Yes, ibis Paint includes an animation feature with onion skinning. However, users currently note a limitation: it does not support adding audio to animations, unlike specialized peers like FlipaClip.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ibis Paint, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has matured its professional feature set with AI and CMYK support but is experiencing significant user pushback regarding UI design and ad-related stability.

added

AI-Powered Tools

declined

UI/UX Friction

declined

Ad-Related Stability Issues

added

New Competitive Threats

improved

Pricing Transparency

Cite this report

Marlvel.ai. “ibis Paint Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/ibis-paint

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