ImmoScout24 is a real estate search platform for residential and commercial properties in Austria, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Lifestyle
Sentiment
3.9
2k reviews
Nemesis
Roomster
The App DNA
What makes this app unique?
Users hire the platform to aggregate housing supply, but the current ad-heavy experience creates a friction-filled search process that incentivizes switching to more modern, streamlined alternatives.
For Individuals and families in Austria looking to rent, buy, or sell residential and commercial real estate.
What does it look like?
Key features
Push notifications for new listings.
Exclusive listings and inquiry data.
Affordability and credit rate estimation.
How much does it cost?
Freemium model relies on ad-supported search for the mass market, with a paid Plus tier gating data-rich insights for power users.
Velocity
Maintenance developmentopaqueperformanceShow more...
The app currently ships approximately 0.11 releases per week, placing it firmly in the maintenance tier. Development activity is limited to technical and visual improvements with no evidence of new features or live operations. The release notes are consistently opaque, providing no insight into specific functional changes. This cadence has remained stable but low over the analyzed period.
Who built it?
Immobilien Scout Österreich
2 apps tracked · Lifestyle
ImmoScout24 - AustriaUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate the search agent with push notifications provides a highly effective way to track new property listings, but report aggressive advertising banners disrupt the search experience and are difficult to close during property browsing sessions.
How are ratings & reviews evolving?
What users say, by theme
- The search agent with push notifications provides a highly effective way to track new property listings
- Aggressive advertising banners disrupt the search experience and are difficult to close during property browsing sessions
61 of 118 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ImmoScout24 - Austria
How's the Lifestyle market?
ImmoScout24 maintains a dominant listing volume in Austria, yet the 0.7-star rating gap between iOS and Android suggests the Android experience is failing to meet user expectations for search efficiency.
Read the market outlookThe rivals identified
By Roomster Corp.
Roomster competes directly for the same user base of renters and apartment seekers, specifically targeting the high-volume segment of shared living and roommate matching.
- Integrated ID validation system builds trust in peer-to-peer roommate matching that ImmoScout24 currently lacks.
- Global search filters allow users to find roommates and housing across international markets beyond Austria.
- High-frequency in-app messaging creates a social network effect that keeps users engaged within the platform.
FlatfoxContender
OnTheMarket Property SearchContender
RealScout Home SearchContender
LuxuryEstate – Luxury HomesContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ImmoScout24 - Austria
Where is it heading?
The Austrian real estate market is shifting toward digitized, end-to-end rental workflows that prioritize efficiency over simple listing aggregation. ImmoScout24's maintenance-mode updates leave it exposed to these agile entrants, so the PM must pivot from inventory-first to transaction-first features to prevent further user leakage.
- Intrusive advertising complaints in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- Flatfox's entry pulls tech-savvy users away from traditional search, accelerating churn pressure on the core rental base into Q3.
The SWOT
- Massive listing database across all Austrian regions
- Search agent alerts drive high daily re-engagement
- Map-based property visualization would reduce search friction
- Integrated identity verification could capture shared-living segment
Next best moves
Audit ad-banner placement because high-frequency complaints cite disruption to core search → reduce churn risk
+ 1 more prioritized moveThe counter-intuitive read
The platform's high listing volume is a vulnerability, not a strength…
Read the full takeFeature gaps
Map-based property search (available in competitors) +1
Since the last report: The platform is pivoting from inventory-focused growth to addressing user-experience friction caused by intrusive advertising and missing search tools.
Bottom line
ImmoScout24 holds its category lead through sheer inventory scale but bleeds active users to agile competitors due to intrusive ads, so the PM must prioritize ad-density reduction to protect the core search funnel.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated