interzum is a mobile event guide for Koelnmesse trade fair attendees, providing exhibitor directories and floor plans on iOS.
The App DNA
What makes this app unique?
The guide serves to reduce on-site navigation friction for trade visitors, but persistent data inaccuracies currently negate this utility.
For Trade visitors, exhibitors, and industry experts attending the interzum trade fair in Cologne.
What does it look like?
Key features
Searchable database of exhibitors by name, country, and product group with integrated floor plan mapping
Automated contact recommendations based on user profile interests and meeting scheduling tools
Tools to save favorites, notes, and appointments to a local calendar
How much does it cost?
The app functions as a free utility to support trade fair participation and attendee logistics.
Velocity
Dormant developmentperformanceShow more...
The app has been inactive for 529 days, falling well outside the threshold for active development. There have been no feature updates or event-based content drops in the observed window. The development momentum is effectively stalled, as the last release was a single stability update tied to a specific event window that has long since passed.
Who built it?
Koelnmesse
9 apps tracked · Business
DMEXCO
THE TIRE COLOGNE
gamescom biz
didacta
INTERMOT
gamescom biz Community
didacta
spoga+gafaUser Sentiment
What do users think recently?
Review voice lately leans upset.
How are ratings & reviews evolving?
What users say, by theme
- Inaccurate event maps provide incorrect exhibitor locations that lead users to closed or empty halls
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for interzum
How's the Business market?
interzum serves as the primary digital guide for the Koelnmesse trade fair, yet the 17-month update gap and critical map inaccuracies undermine its position as a reliable event tool.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for interzum
Where is it heading?
Users report: The trade fair guide market is shifting toward real-time, high-accuracy event tools, and interzum's current stagnation leaves it exposed to user abandonment. Without a data-integrity refresh, the app will continue to lose its role as the primary navigation tool for attendees.
- The 17-month update silence indicates a maintenance-only posture, leaving critical navigation bugs unresolved for the next event cycle.
The SWOT
- Centralized event navigation platform for the furniture supply industry
- Real-time map synchronization with physical booth updates
Next best moves
Audit map data pipeline because user complaints flag incorrect exhibitor locations as the primary churn driver → restore navigation utility
The counter-intuitive read
The lack of updates is not just a resource choice…
Read the full takeBottom line
interzum must address the map data integrity failures to remain a viable event tool, as the current inaccuracy drives users toward analog alternatives.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is interzum reliable for navigating the trade fair?
Does interzum offer offline access to exhibitor data?
What alternatives exist if interzum maps are incorrect?
Sources
- [1] App Store, source
Report last updated