IPSY is a beauty subscription service that provides personalized makeup, skincare, and fragrance products based on a user-defined preference quiz. The platform combines product discovery with educational content, tutorials, and member-exclusive shopping events to create a curated beauty experience.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Beauty enthusiasts seeking personalized product discovery and curated subscription boxes.
What does it look like?
Key features
Users complete a survey regarding skin concerns, hair type, and product preferences to receive tailored product matches.
The service offers three distinct membership levels—Original, Extra, and Ultimate—to accommodate different beauty discovery needs.
The app provides members with tips, tricks, and tutorials to assist in using the curated products.
Members gain access to special deals and shopping opportunities on a variety of makeup and skincare brands.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for IPSY: Personalized Beauty
How's the Shopping market?
The rivals identified
The Analyst's Read
Key takeaways for IPSY: Personalized Beauty
Where is it heading?
Bottom line
While the app offers a highly personalized product discovery experience, recent user feedback highlights significant concerns regarding customer support responsiveness and app usability.
Report last updated