Report updated Apr 18, 2026
IPSY: Personalized Beauty
For beauty enthusiasts seeking personalized product discovery and curated subscription boxes.
Overview · Full Intel report in progress
IPSY: Personalized Beauty is an established shopping app that is available. With a 4.8/5 rating from 378.2K reviews, it shows polarized user reception.
What is IPSY: Personalized Beauty?
Current Momentum
v4.3 · 3w ago
IntenseLast updated 22d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Users complete a survey regarding skin concerns, hair type, and product preferences to receive tailored product matches.
The service offers three distinct membership levels—Original, Extra, and Ultimate—to accommodate different beauty discovery needs.
The app provides members with tips, tricks, and tutorials to assist in using the curated products.
Members gain access to special deals and shopping opportunities on a variety of makeup and skincare brands.
How much does it cost?
Who Built It?
Delivering personalized beauty discovery through a curated subscription model. Helping beauty enthusiasts explore new products tailored to their unique preferences.
Portfolio
1
Apps
Explore the full Ipsy report
Portfolio breakdown, audience, momentum, and every app published by Ipsy.
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
Analysis in progress, available soon
What is the competitive landscape for IPSY: Personalized Beauty?
How's The Shopping Market?
How does it evolve in the Shopping market?
Rank progression
2 active rankings tracked — 30-day window
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for IPSY: Personalized Beauty
Key Takeaways
While the app offers a highly personalized product discovery experience, recent user feedback highlights significant concerns regarding customer support responsiveness and app usability.
Where Is It Heading?
Trend analysis
Available very soon