Content involving mature or adult themes. Aggregated from public sources for informational purposes only. Viewer discretion is advised. .

Report updated Apr 17, 2026

Overview · Full Intel report in progress

Is It Love? Matt - Bad Boy is an established games app that is free with in-app purchases. With a 4.3/5 rating from 183.6K reviews, it shows polarized user reception.

What is Is It Love? Matt - Bad Boy?

Is It Love? Matt - Bad Boy is an interactive visual novel where players navigate a workplace romance at Carter Corp. The narrative is driven by user choices that dictate the progression and final outcome of the love story with the character Matt Ortega.

Current Momentum

v1.16 · 2w ago

Intense

Last updated 18d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Choice-Based NarrativeStandard

Players make decisions that directly influence the story's direction and final outcome.

Episodic ContentStandard

The game features regularly released chapters and new stories to maintain long-term engagement.

Character-Driven RomanceStandard

Users engage in a romantic pursuit of the character Matt Ortega, a graphic designer with a specific personality profile.

Energy SystemStandard

Gameplay progression is gated by an energy point mechanic that limits the amount of content playable in a single session.

How much does it cost?

Freemium

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Is It Love? Matt - Bad Boy?

How's The Games Market?

How does it evolve in the Games market?

Rank progression

7 active rankings tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Is It Love? Matt - Bad Boy

Key Takeaways

While the game offers a compelling, choice-driven romantic narrative, user retention is currently challenged by monetization friction and restrictive energy-based gameplay.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Is It Love? Matt - Bad Boy, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Is It Love? Matt - Bad Boy Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/is-it-love-matt-bad-boy

Agent Markdown (.md)See methodologyContact support

Data licensed under CC-BY-NC 4.0